PlainZIP

Willard, NC

Single-footprint Census roll-up for Willard, NC: 1 USPS ZIP, population 4,588. Open the primary ZIP for household income, housing tenure, and commute from ACS 2023 5-Year Estimates.

U.S. Census Bureau, SimpleMaps US ZIP Code Database, delivery-area ZIP coverage

ACS city ledger plate

Sheet WILLARD-NC · Willard, NC 1 ZIPs · 4,588 pop · #11822/25278 · Pender County

INC-MID · RANK-MID · BELOW-PEER · BOOK-ONE · OWN-HIGH · POP-VILLAGE · SPREAD-UNK · HOME-LOW

  • INC-MID $73,388
  • RANK-MID #11822/25278
  • BELOW-PEER under Rocky Point
  • BOOK-ONE 1 ZIP
  • OWN-HIGH 91% owners
  • POP-VILLAGE 4,588
  • SPREAD-UNK Single-ZIP book
  • HOME-LOW $178,900

Nearest income peer: Rocky Point, NC (+ $4,790 income $)

Instrument codes from this city’s ACS household income, national rank, county-peer gap, ZIP book, owner tenure, population scale, intra-city income spread, and home-value band, not a moving recommendation.

Income neighbourhood around Willard

Lowest/highest poles plus county-sharing cities nearest Willard on average ZIP median household income. Full ladder: /cities.

median HH income

What this shows County-sharing peers only, not the full US city board. Open a near peer when the gap is small; open the poles when the mosaic is wide.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2026-08-25

National city placement

According to ACS 5-Year Estimates, Willard, NC sits among US cities with an above-median household income, on a village-scale population base, across a single-ZIP footprint.

Top 47%
household income vs 25,278 US cities
4,588
city population (Census)
1
USPS ZIP codes covered
$73,388
avg ZIP median income

Income percentile ranks this city's average ZIP median household income against 25,278 US cities with ACS income on at least one ZIP. Scale and ZIP-spread words come from Census population and USPS ZIP coverage.

Above-median income on a short ZIP list (1) - lead code 28478 (4,588 residents). Household income $73,388 is the roll-up; open the ZIP for tenure and commute.

Owner-occupancy here runs high (90.8%) - tenure is stable enough that the ZIP detail's owner share is the right next click, not a renter-heavy compare.

Within North Carolina, Angier is the closest lower-income city and Swannanoa the closest higher-income city by average ZIP household income. Their 1 and 1 ZIP footprints are the immediate statewide comparison set for Willard.

Population concentration

Willard reads through its lone ZIP, 28478

4,588 ACS residents, one ZIP: 28478 is not the leading code inside Willard, it is the only one on file. Treat the ZIP page as the primary source for anything below the city-wide total.

Census ZBP business roll-up

Sparse ZBP book inside single-ZIP Willard

Citywide ZBP: 53 establishments, 218 employees , annual payroll $9,171k (~12 establishments per 1,000 residents) across 1 of 1 ZIPs. Peak business ZIP 28478 (53 units) ; leading NAICS Construction (13) · also Other services (except public administration) · Administrative and support and waste management and remediation services .

View your shortlist →

ZIP Codes in Willard, NC

These ZIP codes sit in Pender County, which covers 6 ZIP codes in all; 1 of them fall in Willard. See the Pender County roll-up →

Willard lands mid-pack among the 5 cities sharing Pender County: Hampstead and Rocky Point earn more and Burgaw, Currie and Atkinson earn less. Currie marks the far end of that range at $46,429, 37% below Willard.

ZIP Code Population Median income Establishments Density
28478 4,588 $73,388 53 15
How we build city roll-ups · Guide: reading ZIP code data · BLS wages

Willard roll-ups here are for informational purposes only and do not constitute financial or relocation advice. ACS and Census ZBP figures are estimates; confirm the current table against Census before a money or move decision involving Willard, .