ZIP 54473 vs ZIP 54423

Source:

Rosholt, WI — Custer, WI

This side-by-side compares ZIP 54473 (Rosholt, WI) and ZIP 54423 (Custer, WI) using the same Census ACS 5-Year table fields for both — no averages swapped in, no national proxies. ZIP 54473 has a population of 2,700 at 12 people per square mile, while ZIP 54423 has 2,343 at 17 per square mile. That difference in population size and density alone reshapes how every other metric should be interpreted — a higher-income ZIP with 1,200 residents behaves very differently from one with 45,000.

On income and education, ZIP 54473 reports a median household income of $80,038 against $113,690 in ZIP 54423, with per-capita income of $40,836 vs $49,194. The share of adults holding a bachelor's degree or higher is 21.0% in 54473 and 35.5% in 54423. Poverty rate reads 3.5% vs 2.8%, and unemployment 3.7% vs 0.3% — these four fields alone drive most of the difference in the scorecard grades you will see for each ZIP.

Housing separates these two ZIPs further: median home value sits at $244,600 in 54473 versus $329,100 in 54423, with median rent of $775 and $888 per month respectively. Homeownership rate is 89.6% vs 92.7%. When reading the comparison table below, focus on paired metrics rather than single winners — a ZIP with lower home values and lower income is not strictly "worse" if rent-to-income ratios and commute times land in the same zone. Every value is pulled from the exact same ACS table so the two columns are genuinely comparable.

Compare different ZIP codes:

vs
Metric
54473
Rosholt, WI
54423
Custer, WI
Population 2,700 2,343
Median Household Income $80,038 $113,690
Per Capita Income $40,836 $49,194
Median Age 48.6 51.7
Bachelor's Degree or Higher 21.0% 35.5%
Poverty Rate 3.5% 2.8%
Unemployment Rate 3.7% 0.3%
Median Home Value $244,600 $329,100
Median Rent (monthly) $775 $888
Homeownership Rate 89.6% 92.7%
Population Density (per sq mi) 12 17

Values highlighted in green indicate the better metric where applicable. Source: U.S. Census Bureau ACS 2023.

Full Profile
54473
Rosholt, WI
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54423
Custer, WI
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What are common questions about this comparison?

How do ZIP codes 54473 and 54423 compare?
ZIP 54473 (Rosholt, WI) has a population of 2,700 and a median household income of $80,038. ZIP 54423 (Custer, WI) has a population of 2,343 and a median household income of $113,690.
Which ZIP code has higher income, 54473 or 54423?
ZIP 54423 (Custer, WI) has a higher median household income of $113,690 compared to $80,038 for ZIP 54473.
How do I compare two ZIP codes on PlainZIP?
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All data sourced from the U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2023).

PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.

Data sourced from official U.S. Census ACS and HUD-USPS ZIP crosswalk data. See our methodology for details. Retrieved and formatted by PlainZIP Editorial.