Rosholt, WI · standard

ZIP Code 54473

Portage County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,700
12/sq mi
$80,038
Median income
$244,600
Median home value
21.0%
Bachelor's or higher

The verdict

Rosholt pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 38%
household income, US ZIPs
Top 44%
home value, US ZIPs
12
people per sq mi
90%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54473 against every reporting US ZIP.

ZIP code 54473 is classified by USPS as a standard delivery area and covers roughly 221.3 square miles in Rosholt, Portage County, Wisconsin. The area is home to 2,700 residents, producing a population density of 12 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54473 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54473 sits at $80,038 (2% above the Wisconsin average), while per-capita income is $40,836. The poverty rate stands at 3.5% and the unemployment rate at 3.7%. On housing, the median home value is $244,600 (2% below the state average) with median rent at $775 per month, and 89.6% of occupied units are owner-occupied, a direct signal of whether 54473 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.0% of adults hold a bachelor's degree or higher, the median age is 48.6, and the average commute is 29 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Portage County, so you can benchmark 54473 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54473

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54473.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54473, Rosholt, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

2,700

Population

221.3

Area (sq mi)

12

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54473?

48.6

Median Age

53.4%

Male

46.6%

Female

1.5%

Foreign-Born

White 98.4%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 1.1%
Hispanic or Latino 1.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$80,038

Median Household Income

+2% vs state

$40,836

Per Capita Income

3.5%

Poverty Rate

3.7%

Unemployment Rate

29.4 min

Mean Commute Time

How ZIP 54473 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$80,038 Top 38% higher than 62% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.4%
Bachelor's Degree or Higher 21.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,198

Total Housing Units

1,007

Occupied Units

191

Vacant Units

2.45

Avg Household Size

Occupancy Type

Owner 89.6%
Renter 10.4%

$244,600

Median Home Value

-2% vs state

$775

Median Rent

1974

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-1.1%

YoY Change (2024)

260

HPI Index (2000 = 100)

+160%

Total Change Since 2000

Home values in ZIP 54473 have decreased 1.1% over the past year (2024). Since 2000, this ZIP has seen +160% cumulative appreciation.

Year Annual Change HPI Index
2020 +8.4% 173
2021 +9.8% 190
2022 +20.0% 227
2023 +15.6% 263
2024 -1.1% 260

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 44 business establishments in ZIP 54473, employing approximately 198 people with a combined annual payroll of $11,453,000.

44

Businesses

198

Employees

$11.5M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Construction 8 18.2%
Other services (except public administration) 7 15.9%
Transportation and warehousing 6 13.6%
Accommodation and food services 6 13.6%
Retail trade 5 11.4%
Health care and social assistance 3 6.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54473 vs 54423 →

ZIP 54473 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54473 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54473 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54473 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54423 Custer, WI 2,343 5.7 mi
54407 Amherst Junction, WI 1,515 9.1 mi

More ZIP Codes in Portage County

Frequently Asked Questions

What county is ZIP code 54473 in?
ZIP code 54473 (Rosholt) is located in Portage County, Wisconsin. Portage County contains multiple ZIP codes, see the full list at /counties/portage-wi.
What is the population of ZIP code 54473?
ZIP code 54473 in Rosholt, WI has a population of 2,700 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54473?
The median household income in ZIP 54473 is $80,038, which is 5% above the national average of $76,288.
What is the average home value in ZIP 54473?
The median home value in ZIP 54473 is $244,600, which is 12% below the national average of $278,155.
What is the demographic makeup of ZIP 54473?
The largest racial group in ZIP 54473 is White at 98.4%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 54473?
ZIP code 54473 has 44 business establishments employing approximately 198 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54473?
The top industries by establishment count in ZIP 54473 are: Construction (8), Other services (except public administration) (7), Transportation and warehousing (6). There are 6 industry sectors represented in total.
How have home values changed in ZIP code 54473?
According to the FHFA House Price Index, home values in ZIP 54473 decreased by 1.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 160%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54473?
In ZIP code 54473, 64.4% of residents aged 25+ have a high school diploma or higher, and 21.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54473?
The mean commute time for workers in ZIP code 54473 is 29.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54473?
In ZIP code 54473, approximately 89.6% of occupied housing units are owner-occupied and 10.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54473?
The poverty rate in ZIP code 54473 is 3.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Rosholt, WI

Verify and explore additional data for this area using these official government sources.