State profile · WI

Wisconsin ZIP Codes

Demographics, income, and housing across every ZIP code in Wisconsin, benchmarked against all 50 states, DC and Puerto Rico.

772
ZIP codes
5,686,814
Population
$78,126
Avg ZIP income
72
Counties

The verdict

Wisconsin holds the 15th-most ZIP codes in the country, with an average ZIP household income 8% above the national ZIP median — 22nd of 52 states & territories.

#15
of 52 by ZIP count
#22
of 52 by avg income
5,686,814
people across all ZIPs
72
counties covered

Ranks compare this state against all reporting states using ZIP-level Census ACS 5-Year aggregates.

Wisconsin (WI) contains 772 ZIP codes spread across 72 counties and 696 distinct cities. Together those ZIP areas cover a total population of 5,686,814 based on Census ACS 5-Year Estimates. ZIP-level granularity matters here: Wisconsin stretches across very different economic zones, and a single state-wide average hides the 10x spread you will see between its highest-income and lowest-income ZIP codes in the table below.

The economic baseline across Wisconsin ZIPs shows an average median household income of $78,126 and an average home value of $248,845, with a state-wide average median age of 44.9. These averages are computed over every ZIP in WI with reported data, not weighted by population, so small rural ZIPs count the same as metropolitan ones. Use them as a reference line, then drill into the ZIP tables to see where affluent suburbs, rural counties, and urban cores deviate from the state mean.

The largest urban concentrations in Wisconsin by population are Milwaukee, Madison, Green Bay, Racine, Appleton, and each city aggregates multiple ZIP codes worth of Census data on its own city page. Every record in this view comes from publicly available federal datasets, primarily the U.S. Census Bureau American Community Survey and USPS ZIP Code Tabulation Area files, with no proprietary scoring, estimation, or editorial adjustment. Click any county to drill down to its ZIP-level detail, or jump directly to a ZIP code to see household income, housing cost, demographic breakdown, nearby ZIPs, and FHFA home-price history for that specific five-digit area.

Largest cities in Wisconsin

Top 10 cities by population in Wisconsin

Total resident population aggregated from every ZIP code the Census assigns to each city.

residents

What this shows Population concentrates heavily in the state's largest metros, while most of its 696 cities are far smaller, a pattern the ZIP-level tables below make concrete.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

Counties in Wisconsin

Largest counties in Wisconsin by population

Top 15 of 72 counties — each links to its full ZIP-level breakdown

  1. 1
    Milwaukee 947,830 residents
    36 ZIP codes
  2. 2
    Dane 486,728 residents
    35 ZIP codes
  3. 3
    Waukesha 394,732 residents
    26 ZIP codes
  4. 4
    Brown 249,697 residents
    14 ZIP codes
  5. 5
    Winnebago 207,821 residents
    13 ZIP codes
  6. 6
    Racine 205,780 residents
    13 ZIP codes
  7. 7
    Rock 163,180 residents
    13 ZIP codes
  8. 8
    Kenosha 159,162 residents
    11 ZIP codes
  9. 9
    Outagamie 153,027 residents
    14 ZIP codes
  10. 10
    Washington 131,922 residents
    11 ZIP codes
  11. 11
    Marathon 124,870 residents
    15 ZIP codes
  12. 12
    Sheboygan 115,359 residents
    14 ZIP codes
  13. 13
    La Crosse 113,595 residents
    8 ZIP codes
  14. 14
    Eau Claire 108,817 residents
    8 ZIP codes
  15. 15
    Walworth 103,131 residents
    12 ZIP codes

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Which cities have the most ZIPs in Wisconsin?

Side-by-side: Compare 53215 vs 54601 →

ZIP Codes in Wisconsin

Most populous ZIP codes in Wisconsin

The 12 largest by population — all 772 WI ZIPs are listed below and on the state sitemap

  1. 1
    53215 · Milwaukee 60,953 residents
    4,157/sq mi
  2. 2
    54601 · La Crosse 49,282 residents
    259/sq mi
  3. 3
    53511 · Beloit 48,929 residents
    171/sq mi
  4. 4
    53209 · Milwaukee 46,917 residents
    1,665/sq mi
  5. 5
    53711 · Madison 45,728 residents
    692/sq mi
  6. 6
    53704 · Madison 44,034 residents
    759/sq mi
  7. 7
    53081 · Sheboygan 43,129 residents
    652/sq mi
  8. 8
    54956 · Neenah 42,696 residents
    269/sq mi
  9. 9
    53204 · Milwaukee 42,355 residents
    4,982/sq mi
  10. 10
    54703 · Eau Claire 42,272 residents
    206/sq mi
  11. 11
    54915 · Appleton 41,855 residents
    1,029/sq mi
  12. 12
    54935 · Fond Du Lac 41,651 residents
    1,020/sq mi

Source U.S. Census Bureau ACS 5-Year Estimates · 2023

Frequently Asked Questions

How many ZIP codes are in Wisconsin?
Wisconsin has 772 ZIP codes across 72 counties, with a total population of 5,686,814.
What is the average income in Wisconsin?
The average median household income across Wisconsin ZIP codes is $78,126. The average home value is $248,845.
What are the largest cities in Wisconsin?
The largest cities in Wisconsin by population include Milwaukee (808,042), Madison (272,940), Green Bay (179,116), Racine (127,302), Appleton (116,633).

Source: U.S. Census Bureau, American Community Survey (ACS) 5-Year Estimates (2023); USPS ZIP Code Tabulation Areas via the HUD USPS Crosswalk.