Residential delivery area · Wisconsin
ZIP Code 54494: Wisconsin Rapids, WI
ZIP code 54494 uses the postal name Wisconsin Rapids, Wisconsin and lies mostly in Wood County (57% of its land), reaching into Portage County and Adams County (Census 2020 ZIP-county file). About 28,000 people live there (Census Bureau, ACS 2020-2024), the more populous of Wisconsin Rapids's 2 residential ZIP codes. Median household income is $72,595 (Census Bureau, ACS 2020-2024). By Census place, its land lies in Wisconsin Rapids (5%), Biron (4%) and Lake Wazeecha (3%), and 2% in smaller places; 86% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Wisconsin Rapids · 2 residential ZIPs
- County
- Wood County (57%); Portage County (40%); Adams County (3%)
- Census places
- Wisconsin Rapids (5%); Biron (4%); Lake Wazeecha (3%) census-designated place
- Micro area
- Wisconsin Rapids-Marshfield, WI
- House district
- WI-3 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 125.3 sq mi · 221 people per sq mi
Where is ZIP code 54494?
54494 centers on 44.341°, -89.735° and covers 125.3 square miles of land plus 3.9 of water. It borders 7 ZIP codes: 54469, 54921, 54475, 54467, 54457, 54495, 54481.
The map draws ZIP code areas only. For the streets inside 54494, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54494 compare with the rest of Wisconsin Rapids?
| Measure | 54494 | In Wisconsin Rapids | In Wood County | In WI |
|---|---|---|---|---|
| People (ACS 2020-2024) | 27,696 | 1st of 2 | 1st of 14 | 58th of 783 |
| Median household income | $73k | 1st of 2 | 7th of 12 | 379th of 610 |
| Median home value | $182k | 1st of 2 | 6th of 11 | 518th of 612 |
Its median household income is higher than in 51% of U.S. residential ZIP codes, and it is denser than 64% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54494?
The 2020 Census counted 27,420 people in 54494; the ACS, which samples households over 2020-2024, estimates 27,696. Between the 2010 and 2020 censuses its population grew 1.1% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 27,696
- 2020 Census count
- 27,420+1.1% since 2010 (27,126)
- Households
- 12,029
- Median age
- 46.1
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54494?
Of the 27,696 people the ACS estimates in 54494, 20.6% are under 18 and 23.1% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (92.5%).
- Under 1820.6%
- 18 to 6456.3%
- 65 and older23.1%
- White, not Hispanic92.5%
- Other or two or more3.3%
- Hispanic or Latino2.7%
- Asian, not Hispanic1.0%
- Black, not Hispanic0.5%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54494 earn?
Median household income is $72,595 (ACS 2020-2024), the 7th highest of the 12 ranked ZIP codes in Wood County. It is not measurably different from 2015-2019 ($70,342 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $72,595
- Income per person
- $39,828
- Below the poverty line
- 8.6%
- Unemployed (of the labor force)
- 4.2%
- Adults 25+ with a bachelor's degree
- 22.9%
- Adjusted gross income per tax return, 2022
- $66,13413,890 returns; wages 63% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54494?
FHFA's house price index for 54494, built from repeat sales and appraisals of the same homes, rose 98% from 2015 to 2025 and rose 63% from 2020 to 2025, and moved +5.7% in 2025.
- Median home value (owners' estimate)
- $181,700
- Median gross rent
- $931
- Homes owned by their occupants
- 77.7%
- Housing units
- 13,109
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54494?
620 business establishments had a location in this ZIP code in 2023, 31 fewer than in 2018; the most are in retail trade (ZIP Code Business Patterns).
- Retail trade100
- Health care and social assistance84
- Accommodation and food services82
- Other services (except public administration)74
- Construction54
- Finance and insurance42
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54494?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54469 | Port Edwards | 1,820 | $74k | 6.9 mi |
| 54921 | Bancroft | 1,482 | $76k | 8.3 mi |
| 54475 | Rudolph | 1,447 | $80k | 10.3 mi |
| 54467 | Plover | 14,870 | $88k | 10.9 mi |
| 54457 | Nekoosa | 8,183 | $71k | 11.1 mi |
| 54495 | Wisconsin Rapids | 7,859 | $50k | 11.6 mi |
| 54481 | Stevens Point | 28,242 | $60k | 13.3 mi |
| 54966 | Plainfield | 2,202 | $67k | 14.5 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.