PlainZIP

Wisconsin Rapids, WI

Single-footprint Census roll-up for Wisconsin Rapids, WI: 2 USPS ZIPs, population 34,763. Open the primary ZIP for household income, housing tenure, and commute from ACS 2023 5-Year Estimates.

U.S. Census Bureau, SimpleMaps US ZIP Code Database, delivery-area ZIP coverage

ACS city ledger plate

Sheet WISCONSIN-RAPIDS-WI · Wisconsin Rapids, WI 2 ZIPs · 34,763 pop · #17306/25278 · Wood County

INC-MID · RANK-LOWER · BELOW-PEER · BOOK-FEW · OWN-MID · POP-SMALL · SPREAD-MOD · HOME-LOW

  • INC-MID $61,197
  • RANK-LOWER #17306/25278
  • BELOW-PEER under Vesper
  • BOOK-FEW 2 ZIPs
  • OWN-MID 67% owners
  • POP-SMALL 34,763
  • SPREAD-MOD 54495→54494
  • HOME-LOW $160,400

Nearest income peer: Vesper, WI (+ $2,155 income $)

Instrument codes from this city’s ACS household income, national rank, county-peer gap, ZIP book, owner tenure, population scale, intra-city income spread, and home-value band, not a moving recommendation.

Income neighbourhood around Wisconsin Rapids

Lowest/highest poles plus county-sharing cities nearest Wisconsin Rapids on average ZIP median household income. Full ladder: /cities.

median HH income

What this shows County-sharing peers only, not the full US city board. Open a near peer when the gap is small; open the poles when the mosaic is wide.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2026-08-25

National city placement

According to ACS 5-Year Estimates, Wisconsin Rapids, WI sits among US cities with a below-median household income, on a small-city population base, across a handful of delivery areas.

32nd pct
household income vs 25,278 US cities
34,763
city population (Census)
2
USPS ZIP codes covered
$61,197
avg ZIP median income

Income percentile ranks this city's average ZIP median household income against 25,278 US cities with ACS income on at least one ZIP. Scale and ZIP-spread words come from Census population and USPS ZIP coverage.

Below-median income with few delivery areas (2): read cost-of-living from the primary ZIP. Household income $61,197 and poverty 14.3% concentrate in 54494.

Owner-occupancy sits in a mixed band (67.0%) - check the ZIP page's tenure split before treating Wisconsin Rapids as a pure owner town.

Within Wisconsin, Tomah is the closest lower-income city and Park Falls the closest higher-income city by average ZIP household income. Their 1 and 1 ZIP footprints are the immediate statewide comparison set for Wisconsin Rapids.

Within-city ZIP comparison

Where the ZIP codes inside Wisconsin Rapids differ

The most material local contrast is hardship rather than the city-wide income average. Poverty is 8.6% in ZIP 54494 and 19.9% in 54495. That spread is why the ZIP detail pages are more useful than a single city figure for comparing household conditions.

Income high-to-low ratio
1.5×

54495 to 54494

Home-value high-to-low ratio
1.3×

54495 to 54494

Poverty-rate spread
11.3 points

54494 to 54495

Derived from the published ACS 2023 ZIP-level records shown on this site. A high-to-low ratio compares the highest and lowest available ZIP values; it is not a score or forecast.

Population concentration

ZIP 54494 swallows Wisconsin Rapids's short list

Across only 2 ZIPs, 54494 still holds about 78% of Wisconsin Rapids's 34,763 residents. The secondary codes are thin edges; treat the city average as a near-reprint of the lead ZIP.

Census ZBP business roll-up

Balanced ZBP roll-up inside compact Wisconsin Rapids

Citywide ZBP: 791 establishments, 11,052 employees , annual payroll $510,419k (~23 establishments per 1,000 residents) across 2 of 2 ZIPs. Peak business ZIP 54494 (620 units) ; leading NAICS Retail trade (124) · also Other services (except public administration) · Accommodation and food services .

View your shortlist →

ZIP Codes in Wisconsin Rapids, WI

These ZIP codes sit in Wood County, which covers 13 ZIP codes in all; 2 of them fall in Wisconsin Rapids. See the Wood County roll-up →

Every one of the 11 cities sharing Wood County reports a higher average ZIP median income than Wisconsin Rapids, Marshfield, Nekoosa and Pittsville among them. That gap is the county's income spread, not a measure of the housing or commute picture below. Hewitt marks the far end of that range at $92,031, 50% above Wisconsin Rapids.

Side-by-side: Compare 54494 vs 54495 →

ZIP Code Population Median income Establishments Density
54494 27,126 $72,595 620 79
54495 7,637 $49,798 171 27
How we build city roll-ups · Guide: reading ZIP code data · BLS wages

Wisconsin Rapids roll-ups here are for informational purposes only and do not constitute financial or relocation advice. ACS and Census ZBP figures are estimates; confirm the current table against Census before a money or move decision involving Wisconsin Rapids, .