Wisconsin Rapids, WI · standard
ZIP Code 54495
Wood County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,637
- 27/sq mi Moderate-density area
- $49,798
- Median income Below-median income area
- $139,100
- Median home value Below-median home value
- 13.3%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Wisconsin Rapids pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, mixed-tenure area.
- 14th pct
- household income, US ZIPs
- 22nd pct
- home value, US ZIPs
- 27
- people per sq mi
- 56%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54495 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54495 (Wisconsin Rapids, WI) rose +3.9% from 2023 to 2024. The all-transactions index moved from 202.4 in 2023 to 210.2 in 2024 (2000 = 100).
ZIP code 54495 is a mid-sized community (a standard USPS delivery area) in Wisconsin Rapids, Wood County, Wisconsin, home to 7,637 residents across 278.7 square miles, a density of 27 people per square mile, in the Chicago time zone.
ZIP 54495 reports a modest median household income of $49,798 (36% below the average Wisconsin ZIP), while per-capita income is $28,598. The poverty rate is 19.9%, with unemployment at 7.6%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $139,100 (44% below the average Wisconsin ZIP), and median rent is $834; owner occupancy is 56.2%.
Formal educational attainment runs low here: just 13.3% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 22 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Wood County, so 54495 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54495
Top 5 sectors by establishment count in Wisconsin Rapids, WI
Which industries have the most business establishments in ZIP 54495.
- Retail trade
Retail trade
24 establishments
- Other services (except public administration)
Other services (except public administration)
23 establishments
- Construction
Construction
19 establishments
- Manufacturing
Manufacturing
16 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
15 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54495, Wisconsin Rapids, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
7,637
Population
278.7
Area (sq mi)
27
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54495?
35.6
Median Age
47.6%
Male
52.4%
Female
2.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$49,798
Median Household Income
-36% vs state ZIP avg
$28,598
Per Capita Income
19.9%
Poverty Rate
7.6%
Unemployment Rate
21.7 min
Mean Commute Time
How ZIP 54495 ranks among Wisconsin ZIPs
Wisconsin Rapids, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$49,798 4th percentile higher than 4% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,603housing units
3,603
Total Housing Units
3,385
Occupied Units
218
Vacant Units
2.31
Avg Household Size
Occupancy Type
$139,100
Median Home Value
-44% vs state ZIP avg
$834
Median Rent
1968
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+3.9%
YoY Change (2024)
210
HPI Index (2000 = 100)
+110%
Total Change Since 2000
Home values in ZIP 54495 have increased 3.9% over the past year (2024). Since 2000, this ZIP has seen +110% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.1% | 135 |
| 2021 | +13.3% | 153 |
| 2022 | +18.3% | 181 |
| 2023 | +11.7% | 202 |
| 2024 | +3.9% | 210 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 171 business establishments in ZIP 54495, employing approximately 3,145 people with a combined annual payroll of $168,793,000.
171
Businesses
3,145
Employees
$168.8M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 24 | 14.0% |
| Other services (except public administration) | 23 | 13.4% |
| Construction | 19 | 11.1% |
| Manufacturing | 16 | 9.4% |
| Professional, scientific, and technical services | 15 | 8.8% |
| Accommodation and food services | 13 | 7.6% |
| Finance and insurance | 11 | 6.4% |
| Administrative and support and waste management and remediation services | 11 | 6.4% |
| Transportation and warehousing | 10 | 5.8% |
| Health care and social assistance | 9 | 5.3% |
| Wholesale trade | 7 | 4.1% |
| Information | 3 | 1.8% |
| Real estate and rental and leasing | 3 | 1.8% |
| Arts, entertainment, and recreation | 3 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54495 vs 54489 →
ZIP 54495 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54495
Wisconsin Rapids (54495)
7,637 residents
- 54469 1,792
Port Edwards (54469)
1,792 residents
- 54489 1,550
Vesper (54489)
1,550 residents
What this shows Among its immediate neighbors, ZIP 54495 ranks the most populous - useful context the national average alone can't give.
ZIP 54495 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54469
Port Edwards (54469)
$74,038 median income
- 54489
Vesper (54489)
$63,352 median income
- 54495
Wisconsin Rapids (54495)
$49,798 median income
What this shows By household income, ZIP 54495 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54495, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (7,637 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wood County
Related Areas
Frequently Asked Questions
What county is ZIP code 54495 in?
ZIP code 54495 (Wisconsin Rapids) is located in Wood County, Wisconsin. Wood County contains multiple ZIP codes, see the full list at /counties/wood-wi.
What is the population of ZIP code 54495?
ZIP code 54495 in Wisconsin Rapids, WI has a population of 7,637 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54495?
The median household income in ZIP 54495 is $49,798, which is 35% below the national average of $76,288.
What is the average home value in ZIP 54495?
The median home value in ZIP 54495 is $139,100, which is 50% below the national average of $278,155.
What is the demographic makeup of ZIP 54495?
The largest racial group in ZIP 54495 is White at 86.3%. Hispanic or Latino residents make up 5.5% of the population.
How many businesses are in ZIP code 54495?
ZIP code 54495 has 171 business establishments employing approximately 3,145 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54495?
The top industries by establishment count in ZIP 54495 are: Retail trade (24), Other services (except public administration) (23), Construction (19). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 54495?
According to the FHFA House Price Index, home values in ZIP 54495 increased by 3.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 110%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54495?
In ZIP code 54495, 55.9% of residents aged 25+ have a high school diploma or higher, and 13.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54495?
The mean commute time for workers in ZIP code 54495 is 21.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54495?
In ZIP code 54495, approximately 56.2% of occupied housing units are owner-occupied and 43.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54495?
The poverty rate in ZIP code 54495 is 19.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54495's numbers, next.
- See how ZIP 54495 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wisconsin Rapids, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.