PlainZIP

Wisconsin Rapids, WI · standard

ZIP Code 54495

Wood County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

7,637
27/sq mi
$49,798
Median income
$139,100
Median home value
13.3%
Bachelor's or higher

The verdict

Wisconsin Rapids pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, mixed-tenure area.

14th pct
household income, US ZIPs
22th pct
home value, US ZIPs
27
people per sq mi
56%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54495 against every reporting US ZIP.

ZIP code 54495 is a mid-sized community (a standard USPS delivery area) in Wisconsin Rapids, Wood County, Wisconsin, home to 7,637 residents across 278.7 square miles, a density of 27 people per square mile, in the Chicago time zone.

ZIP 54495 reports a modest median household income of $49,798 (36% below the Wisconsin average), while per-capita income is $28,598. Poverty here runs at 19.9%, with unemployment measured at 7.6%. Housing costs here run $139,100 for a typical home value (44% below the state average), with rent averaging $834 a month; 56.2% of homes are owner-occupied.

Formal educational attainment runs low here: just 13.3% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 22 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 54495, plus 6 more within Wood County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54495

Top 5 sectors by establishment count in Wisconsin Rapids, WI

Which industries have the most business establishments in ZIP 54495.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54495, Wisconsin Rapids, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

7,637

Population

278.7

Area (sq mi)

27

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54495?

35.6

Median Age

47.6%

Male

52.4%

Female

2.7%

Foreign-Born

White 86.3%
African American 0.5%
Asian 3.9%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.8%
Hispanic or Latino 5.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$49,798

Median Household Income

-36% vs state

$28,598

Per Capita Income

19.9%

Poverty Rate

7.6%

Unemployment Rate

21.7 min

Mean Commute Time

How ZIP 54495 ranks nationally

Wisconsin Rapids, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$49,798 14th percentile higher than 14% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 55.9%
Bachelor's Degree or Higher 13.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,603

Total Housing Units

3,385

Occupied Units

218

Vacant Units

2.31

Avg Household Size

Occupancy Type

Owner 56.2%
Renter 43.8%

$139,100

Median Home Value

-44% vs state

$834

Median Rent

1968

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.9%

YoY Change (2024)

210

HPI Index (2000 = 100)

+110%

Total Change Since 2000

Home values in ZIP 54495 have increased 3.9% over the past year (2024). Since 2000, this ZIP has seen +110% cumulative appreciation.

Year Annual Change HPI Index
2020 +0.1% 135
2021 +13.3% 153
2022 +18.3% 181
2023 +11.7% 202
2024 +3.9% 210

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 171 business establishments in ZIP 54495, employing approximately 3,145 people with a combined annual payroll of $168,793,000.

171

Businesses

3,145

Employees

$168.8M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 24 14.0%
Other services (except public administration) 23 13.4%
Construction 19 11.1%
Manufacturing 16 9.4%
Professional, scientific, and technical services 15 8.8%
Accommodation and food services 13 7.6%
Finance and insurance 11 6.4%
Administrative and support and waste management and remediation services 11 6.4%
Transportation and warehousing 10 5.8%
Health care and social assistance 9 5.3%
Wholesale trade 7 4.1%
Information 3 1.8%
Real estate and rental and leasing 3 1.8%
Arts, entertainment, and recreation 3 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54495 vs 54489 →

ZIP 54495 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54495 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54495 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54495 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54489 Vesper, WI 1,550 5.5 mi
54469 Port Edwards, WI 1,792 5.1 mi

More ZIP Codes in Wood County

54494 standard
Wisconsin Rapids, WI
Pop: 27,126
54449 standard
Marshfield, WI
Pop: 26,418
54457 standard
Nekoosa, WI
Pop: 8,539
54466 standard
Pittsville, WI
Pop: 2,815
54410 standard
Arpin, WI
Pop: 2,392
54412 standard
Auburndale, WI
Pop: 2,181

Related Areas

Wood County Wisconsin Rapids, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54495 in? ▼
ZIP code 54495 (Wisconsin Rapids) is located in Wood County, Wisconsin. Wood County contains multiple ZIP codes, see the full list at /counties/wood-wi.
What is the population of ZIP code 54495? ▼
ZIP code 54495 in Wisconsin Rapids, WI has a population of 7,637 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54495? ▼
The median household income in ZIP 54495 is $49,798, which is 35% below the national average of $76,288.
What is the average home value in ZIP 54495? ▼
The median home value in ZIP 54495 is $139,100, which is 50% below the national average of $278,155.
What is the demographic makeup of ZIP 54495? ▼
The largest racial group in ZIP 54495 is White at 86.3%. Hispanic or Latino residents make up 5.5% of the population.
How many businesses are in ZIP code 54495? ▼
ZIP code 54495 has 171 business establishments employing approximately 3,145 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54495? ▼
The top industries by establishment count in ZIP 54495 are: Retail trade (24), Other services (except public administration) (23), Construction (19). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 54495? ▼
According to the FHFA House Price Index, home values in ZIP 54495 increased by 3.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 110%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54495? ▼
In ZIP code 54495, 55.9% of residents aged 25+ have a high school diploma or higher, and 13.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54495? ▼
The mean commute time for workers in ZIP code 54495 is 21.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54495? ▼
In ZIP code 54495, approximately 56.2% of occupied housing units are owner-occupied and 43.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54495? ▼
The poverty rate in ZIP code 54495 is 19.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.