Stevens Point, WI · standard
ZIP Code 54481
Portage County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 29,340
- 178/sq mi
- $59,545
- Median income
- $201,000
- Median home value
- 36.4%
- Bachelor's or higher
The verdict
Stevens Point pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.
- 28th pct
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 178
- people per sq mi
- 57%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54481 against every reporting US ZIP.
ZIP code 54481 is classified by USPS as a standard delivery area and covers roughly 165.2 square miles in Stevens Point, Portage County, Wisconsin. The area is home to 29,340 residents, producing a population density of 178 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54481 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54481 sits at $59,545 (24% below the Wisconsin average), while per-capita income is $33,955. The poverty rate stands at 15.6% and the unemployment rate at 4.3%. On housing, the median home value is $201,000 (19% below the state average) with median rent at $869 per month, and 57.4% of occupied units are owner-occupied, a direct signal of whether 54481 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 36.4% of adults hold a bachelor's degree or higher, the median age is 30.1, and the average commute is 17 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Portage County, so you can benchmark 54481 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54481
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54481.
- Health care and social assistance
Health care and social assistance
119 establishments
- Accommodation and food services
Accommodation and food services
115 establishments
- Retail trade
Retail trade
104 establishments
- Other services (except public administration)
Other services (except public administration)
88 establishments
- Finance and insurance
Finance and insurance
56 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54481, Stevens Point, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
29,340
Population
165.2
Area (sq mi)
178
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54481?
30.1
Median Age
50.3%
Male
49.7%
Female
3.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,545
Median Household Income
-24% vs state
$33,955
Per Capita Income
15.6%
Poverty Rate
4.3%
Unemployment Rate
16.7 min
Mean Commute Time
How ZIP 54481 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$59,545 28th percentile higher than 28% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
12,814
Total Housing Units
11,894
Occupied Units
920
Vacant Units
2.15
Avg Household Size
Occupancy Type
$201,000
Median Home Value
-19% vs state
$869
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.8%
YoY Change (2024)
242
HPI Index (2000 = 100)
+142%
Total Change Since 2000
Home values in ZIP 54481 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.8% | 161 |
| 2021 | +9.9% | 176 |
| 2022 | +14.3% | 202 |
| 2023 | +12.3% | 226 |
| 2024 | +6.8% | 242 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 793 business establishments in ZIP 54481, employing approximately 15,580 people with a combined annual payroll of $865,706,000.
793
Businesses
15,580
Employees
$865.7M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 119 | 15.0% |
| Accommodation and food services | 115 | 14.5% |
| Retail trade | 104 | 13.1% |
| Other services (except public administration) | 88 | 11.1% |
| Finance and insurance | 56 | 7.1% |
| Professional, scientific, and technical services | 56 | 7.1% |
| Construction | 50 | 6.3% |
| Administrative and support and waste management and remediation services | 40 | 5.0% |
| Manufacturing | 37 | 4.7% |
| Real estate and rental and leasing | 26 | 3.3% |
| Wholesale trade | 23 | 2.9% |
| Transportation and warehousing | 22 | 2.8% |
| Arts, entertainment, and recreation | 20 | 2.5% |
| Information | 17 | 2.1% |
| Educational services | 10 | 1.3% |
| Management of companies and enterprises | 8 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54481 vs 54482 →
ZIP 54481 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54481
Stevens Point (54481)
29,340 residents
- 54467
Plover (54467)
13,635 residents
- 54482 8,955
Stevens Point (54482)
8,955 residents
- 54443 2,137
Junction City (54443)
2,137 residents
What this shows Among its immediate neighbors, ZIP 54481 ranks the most populous — useful context the national average alone can't give.
ZIP 54481 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54443
Junction City (54443)
$99,423 median income
- 54482
Stevens Point (54482)
$94,500 median income
- 54467
Plover (54467)
$87,580 median income
- 54481
Stevens Point (54481)
$59,545 median income
What this shows By household income, ZIP 54481 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Portage County
Related Areas
Frequently Asked Questions
What county is ZIP code 54481 in? ▼
What is the population of ZIP code 54481? ▼
What is the median household income in ZIP 54481? ▼
What is the average home value in ZIP 54481? ▼
What is the demographic makeup of ZIP 54481? ▼
How many businesses are in ZIP code 54481? ▼
What are the main industries in ZIP code 54481? ▼
How have home values changed in ZIP code 54481? ▼
What is the education level in ZIP code 54481? ▼
What is the average commute time in ZIP 54481? ▼
What percentage of residents own vs. rent in ZIP 54481? ▼
What is the poverty rate in ZIP code 54481? ▼
ZIP Code Research Guides
Official Data Resources for Stevens Point, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.