Stevens Point, WI · standard
ZIP Code 54481
Portage County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 29,340
- 178/sq mi High-density area
- $59,545
- Median income Below-median income area
- $201,000
- Median home value Near-median home value
- 36.4%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Stevens Point pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.
- 28th pct
- household income, US ZIPs
- 44th pct
- home value, US ZIPs
- 178
- people per sq mi
- 57%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54481 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54481 (Stevens Point, WI) rose +6.8% from 2023 to 2024. The all-transactions index moved from 226.3 in 2023 to 241.7 in 2024 (2000 = 100).
ZIP code 54481 is a densely settled ZIP (a standard USPS delivery area) in Stevens Point, Portage County, Wisconsin, with 29,340 residents across 165.2 square miles, a density of 178 people per square mile, in the Chicago time zone.
ZIP 54481 reports a modest median household income of $59,545 (24% below the average Wisconsin ZIP), while per-capita income is $33,955. The poverty rate is 15.6%, with unemployment at 4.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $201,000 (19% below the average Wisconsin ZIP), and median rent is $869; owner occupancy is 57.4%.
A solid share of residents have a four-year degree: 36.4% of adults hold a bachelor's degree or higher, the median age is 30.1, and the average commute is 17 minutes. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Portage County, so 54481 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54481
Top 5 sectors by establishment count in Stevens Point, WI
Which industries have the most business establishments in ZIP 54481.
- Health care and social assistance
Health care and social assistance
119 establishments
- Accommodation and food services
Accommodation and food services
115 establishments
- Retail trade
Retail trade
104 establishments
- Other services (except public administration)
Other services (except public administration)
88 establishments
- Finance and insurance
Finance and insurance
56 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54481, Stevens Point, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
29,340
Population
165.2
Area (sq mi)
178
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54481?
30.1
Median Age
50.3%
Male
49.7%
Female
3.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,545
Median Household Income
-24% vs state ZIP avg
$33,955
Per Capita Income
15.6%
Poverty Rate
4.3%
Unemployment Rate
16.7 min
Mean Commute Time
How ZIP 54481 ranks among Wisconsin ZIPs
Stevens Point, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$59,545 13th percentile higher than 13% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
12,814housing units
12,814
Total Housing Units
11,894
Occupied Units
920
Vacant Units
2.15
Avg Household Size
Occupancy Type
$201,000
Median Home Value
-19% vs state ZIP avg
$869
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.8%
YoY Change (2024)
242
HPI Index (2000 = 100)
+142%
Total Change Since 2000
Home values in ZIP 54481 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.8% | 161 |
| 2021 | +9.9% | 176 |
| 2022 | +14.3% | 202 |
| 2023 | +12.3% | 226 |
| 2024 | +6.8% | 242 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 793 business establishments in ZIP 54481, employing approximately 15,580 people with a combined annual payroll of $865,706,000.
793
Businesses
15,580
Employees
$865.7M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 119 | 15.0% |
| Accommodation and food services | 115 | 14.5% |
| Retail trade | 104 | 13.1% |
| Other services (except public administration) | 88 | 11.1% |
| Finance and insurance | 56 | 7.1% |
| Professional, scientific, and technical services | 56 | 7.1% |
| Construction | 50 | 6.3% |
| Administrative and support and waste management and remediation services | 40 | 5.0% |
| Manufacturing | 37 | 4.7% |
| Real estate and rental and leasing | 26 | 3.3% |
| Wholesale trade | 23 | 2.9% |
| Transportation and warehousing | 22 | 2.8% |
| Arts, entertainment, and recreation | 20 | 2.5% |
| Information | 17 | 2.1% |
| Educational services | 10 | 1.3% |
| Management of companies and enterprises | 8 | 1.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54481 vs 54482 →
ZIP 54481 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54481
Stevens Point (54481)
29,340 residents
- 54467
Plover (54467)
13,635 residents
- 54482 8,955
Stevens Point (54482)
8,955 residents
- 54443 2,137
Junction City (54443)
2,137 residents
What this shows Among its immediate neighbors, ZIP 54481 ranks the most populous - useful context the national average alone can't give.
ZIP 54481 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54443
Junction City (54443)
$99,423 median income
- 54482
Stevens Point (54482)
$94,500 median income
- 54467
Plover (54467)
$87,580 median income
- 54481
Stevens Point (54481)
$59,545 median income
What this shows By household income, ZIP 54481 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54481, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (29,340 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Portage County
Related Areas
Frequently Asked Questions
What county is ZIP code 54481 in?
ZIP code 54481 (Stevens Point) is located in Portage County, Wisconsin. Portage County contains multiple ZIP codes, see the full list at /counties/portage-wi.
What is the population of ZIP code 54481?
ZIP code 54481 in Stevens Point, WI has a population of 29,340 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54481?
The median household income in ZIP 54481 is $59,545, which is 22% below the national average of $76,288.
What is the average home value in ZIP 54481?
The median home value in ZIP 54481 is $201,000, which is 28% below the national average of $278,155.
What is the demographic makeup of ZIP 54481?
The largest racial group in ZIP 54481 is White at 87.9%. Hispanic or Latino residents make up 3.9% of the population.
How many businesses are in ZIP code 54481?
ZIP code 54481 has 793 business establishments employing approximately 15,580 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54481?
The top industries by establishment count in ZIP 54481 are: Health care and social assistance (119), Accommodation and food services (115), Retail trade (104). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54481?
According to the FHFA House Price Index, home values in ZIP 54481 increased by 6.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54481?
In ZIP code 54481, 66.3% of residents aged 25+ have a high school diploma or higher, and 36.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54481?
The mean commute time for workers in ZIP code 54481 is 16.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54481?
In ZIP code 54481, approximately 57.4% of occupied housing units are owner-occupied and 42.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54481?
The poverty rate in ZIP code 54481 is 15.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54481's numbers, next.
- See how ZIP 54481 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Stevens Point, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.