Stevens Point, WI · standard

ZIP Code 54481

Portage County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

29,340
178/sq mi
$59,545
Median income
$201,000
Median home value
36.4%
Bachelor's or higher

The verdict

Stevens Point pairs a below-median household income with below-median home values, in a rural, mixed-tenure area.

28th pct
household income, US ZIPs
44th pct
home value, US ZIPs
178
people per sq mi
57%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54481 against every reporting US ZIP.

ZIP code 54481 is classified by USPS as a standard delivery area and covers roughly 165.2 square miles in Stevens Point, Portage County, Wisconsin. The area is home to 29,340 residents, producing a population density of 178 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54481 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54481 sits at $59,545 (24% below the Wisconsin average), while per-capita income is $33,955. The poverty rate stands at 15.6% and the unemployment rate at 4.3%. On housing, the median home value is $201,000 (19% below the state average) with median rent at $869 per month, and 57.4% of occupied units are owner-occupied, a direct signal of whether 54481 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 36.4% of adults hold a bachelor's degree or higher, the median age is 30.1, and the average commute is 17 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Portage County, so you can benchmark 54481 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54481

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54481.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54481, Stevens Point, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

29,340

Population

165.2

Area (sq mi)

178

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54481?

30.1

Median Age

50.3%

Male

49.7%

Female

3.0%

Foreign-Born

White 87.9%
African American 1.6%
Asian 3.7%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 5.4%
Hispanic or Latino 3.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$59,545

Median Household Income

-24% vs state

$33,955

Per Capita Income

15.6%

Poverty Rate

4.3%

Unemployment Rate

16.7 min

Mean Commute Time

How ZIP 54481 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$59,545 28th percentile higher than 28% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 66.3%
Bachelor's Degree or Higher 36.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,814

Total Housing Units

11,894

Occupied Units

920

Vacant Units

2.15

Avg Household Size

Occupancy Type

Owner 57.4%
Renter 42.6%

$201,000

Median Home Value

-19% vs state

$869

Median Rent

1969

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.8%

YoY Change (2024)

242

HPI Index (2000 = 100)

+142%

Total Change Since 2000

Home values in ZIP 54481 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +142% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.8% 161
2021 +9.9% 176
2022 +14.3% 202
2023 +12.3% 226
2024 +6.8% 242

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 793 business establishments in ZIP 54481, employing approximately 15,580 people with a combined annual payroll of $865,706,000.

793

Businesses

15,580

Employees

$865.7M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 119 15.0%
Accommodation and food services 115 14.5%
Retail trade 104 13.1%
Other services (except public administration) 88 11.1%
Finance and insurance 56 7.1%
Professional, scientific, and technical services 56 7.1%
Construction 50 6.3%
Administrative and support and waste management and remediation services 40 5.0%
Manufacturing 37 4.7%
Real estate and rental and leasing 26 3.3%
Wholesale trade 23 2.9%
Transportation and warehousing 22 2.8%
Arts, entertainment, and recreation 20 2.5%
Information 17 2.1%
Educational services 10 1.3%
Management of companies and enterprises 8 1.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54481 vs 54482 →

ZIP 54481 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54481 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54481 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54481 ranks #4 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54482 Stevens Point, WI 8,955 6.5 mi
54467 Plover, WI 13,635 8.3 mi
54443 Junction City, WI 2,137 8.8 mi

More ZIP Codes in Portage County

Frequently Asked Questions

What county is ZIP code 54481 in?
ZIP code 54481 (Stevens Point) is located in Portage County, Wisconsin. Portage County contains multiple ZIP codes, see the full list at /counties/portage-wi.
What is the population of ZIP code 54481?
ZIP code 54481 in Stevens Point, WI has a population of 29,340 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54481?
The median household income in ZIP 54481 is $59,545, which is 22% below the national average of $76,288.
What is the average home value in ZIP 54481?
The median home value in ZIP 54481 is $201,000, which is 28% below the national average of $278,155.
What is the demographic makeup of ZIP 54481?
The largest racial group in ZIP 54481 is White at 87.9%. Hispanic or Latino residents make up 3.9% of the population.
How many businesses are in ZIP code 54481?
ZIP code 54481 has 793 business establishments employing approximately 15,580 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54481?
The top industries by establishment count in ZIP 54481 are: Health care and social assistance (119), Accommodation and food services (115), Retail trade (104). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54481?
According to the FHFA House Price Index, home values in ZIP 54481 increased by 6.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 142%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54481?
In ZIP code 54481, 66.3% of residents aged 25+ have a high school diploma or higher, and 36.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54481?
The mean commute time for workers in ZIP code 54481 is 16.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54481?
In ZIP code 54481, approximately 57.4% of occupied housing units are owner-occupied and 42.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54481?
The poverty rate in ZIP code 54481 is 15.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Stevens Point, WI

Verify and explore additional data for this area using these official government sources.