ZIP Code 54401

ZIP code 54401 is classified by USPS as a standard delivery area and covers roughly 215.6 square miles in Wausau, Marathon County, Wisconsin. The area is home to 30,702 residents, producing a population density of 142 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54401 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54401 sits at $71,586 (8% below the Wisconsin average), while per-capita income is $38,525. The poverty rate stands at 12.1% and the unemployment rate at 3.4%. On housing, the median home value is $196,700 (21% below the state average) with median rent at $1,018 per month, and 67.0% of occupied units are owner-occupied, a direct signal of whether 54401 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 30.9% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 16 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marathon County, so you can benchmark 54401 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →