PlainZIP

Merrill, WI · standard

ZIP Code 54452

Lincoln County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

19,360
17/sq mi
$67,669
Median income
$173,900
Median home value
19.3%
Bachelor's or higher

The verdict

Merrill pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

43th pct
household income, US ZIPs
36th pct
home value, US ZIPs
17
people per sq mi
77%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54452 against every reporting US ZIP.

ZIP code 54452 is classified by USPS as a standard delivery area and covers roughly 1145.6 square miles in Merrill, Lincoln County, Wisconsin. The area is home to 19,360 residents, producing a population density of 17 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54452 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54452 sits at $67,669 (13% below the Wisconsin average), while per-capita income is $39,443. The poverty rate stands at 11.8% and the unemployment rate at 3.3%. On housing, the median home value is $173,900 (30% below the state average) with median rent at $774 per month, and 76.8% of occupied units are owner-occupied, a direct signal of whether 54452 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 19.3% of adults hold a bachelor's degree or higher, the median age is 47.1, and the average commute is 22 minutes. Use the benchmarks above to see where 54452 sits relative to Wisconsin and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54452

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54452.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54452, Merrill, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

19,360

Population

1145.6

Area (sq mi)

17

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54452?

47.1

Median Age

49.9%

Male

50.1%

Female

2.3%

Foreign-Born

White 93.7%
African American 0.3%
Asian 1.0%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.3%
Hispanic or Latino 2.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$67,669

Median Household Income

-13% vs state

$39,443

Per Capita Income

11.8%

Poverty Rate

3.3%

Unemployment Rate

22.2 min

Mean Commute Time

How ZIP 54452 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$67,669 43rd percentile higher than 43% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.8%
Bachelor's Degree or Higher 19.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,256

Total Housing Units

8,473

Occupied Units

783

Vacant Units

2.20

Avg Household Size

Occupancy Type

Owner 76.8%
Renter 23.2%

$173,900

Median Home Value

-30% vs state

$774

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.8%

YoY Change (2024)

189

HPI Index (2000 = 100)

+89%

Total Change Since 2000

Home values in ZIP 54452 have increased 5.8% over the past year (2024). Since 2000, this ZIP has seen +89% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.8% 125
2021 +9.0% 136
2022 +15.3% 156
2023 +13.9% 178
2024 +5.8% 189

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 397 business establishments in ZIP 54452, employing approximately 5,842 people with a combined annual payroll of $300,137,000.

397

Businesses

5,842

Employees

$300.1M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 67 16.9%
Health care and social assistance 49 12.3%
Accommodation and food services 48 12.1%
Other services (except public administration) 40 10.1%
Construction 38 9.6%
Manufacturing 31 7.8%
Professional, scientific, and technical services 24 6.0%
Transportation and warehousing 20 5.0%
Administrative and support and waste management and remediation services 20 5.0%
Finance and insurance 16 4.0%
Wholesale trade 11 2.8%
Real estate and rental and leasing 10 2.5%
Information 5 1.3%
Arts, entertainment, and recreation 5 1.3%
Agriculture, forestry, fishing and hunting 3 0.8%
Utilities 3 0.8%
Management of companies and enterprises 3 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Lincoln County

54487 standard
Tomahawk, WI
Pop: 9,594
54435 standard
Gleason, WI
Pop: 2,010
54442 standard
Irma, WI
Pop: 1,177

Related Areas

Lincoln County Merrill, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54452 in? ▼
ZIP code 54452 (Merrill) is located in Lincoln County, Wisconsin. Lincoln County contains multiple ZIP codes, see the full list at /counties/lincoln-wi.
What is the population of ZIP code 54452? ▼
ZIP code 54452 in Merrill, WI has a population of 19,360 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54452? ▼
The median household income in ZIP 54452 is $67,669, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54452? ▼
The median home value in ZIP 54452 is $173,900, which is 37% below the national average of $278,155.
What is the demographic makeup of ZIP 54452? ▼
The largest racial group in ZIP 54452 is White at 93.7%. Hispanic or Latino residents make up 2.3% of the population.
How many businesses are in ZIP code 54452? ▼
ZIP code 54452 has 397 business establishments employing approximately 5,842 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54452? ▼
The top industries by establishment count in ZIP 54452 are: Retail trade (67), Health care and social assistance (49), Accommodation and food services (48). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54452? ▼
According to the FHFA House Price Index, home values in ZIP 54452 increased by 5.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 89%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54452? ▼
In ZIP code 54452, 58.8% of residents aged 25+ have a high school diploma or higher, and 19.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54452? ▼
The mean commute time for workers in ZIP code 54452 is 22.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54452? ▼
In ZIP code 54452, approximately 76.8% of occupied housing units are owner-occupied and 23.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54452? ▼
The poverty rate in ZIP code 54452 is 11.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Merrill, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.