Marathon, WI · standard
ZIP Code 54448
Marathon County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,249
- 18/sq mi
- $94,432
- Median income
- $246,900
- Median home value
- 26.3%
- Bachelor's or higher
The verdict
Marathon pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 23%
- household income, US ZIPs
- Top 43%
- home value, US ZIPs
- 18
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54448 against every reporting US ZIP.
ZIP code 54448 is classified by USPS as a standard delivery area and covers roughly 230.9 square miles in Marathon, Marathon County, Wisconsin. The area is home to 4,249 residents, producing a population density of 18 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54448 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54448 sits at $94,432 (21% above the Wisconsin average), while per-capita income is $46,768. The poverty rate stands at 2.9% and the unemployment rate at 1.4%. On housing, the median home value is $246,900 (1% below the state average) with median rent at $860 per month, and 87.6% of occupied units are owner-occupied, a direct signal of whether 54448 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 26.3% of adults hold a bachelor's degree or higher, the median age is 46.4, and the average commute is 20 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marathon County, so you can benchmark 54448 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54448
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54448.
- Manufacturing
Manufacturing
17 establishments
- Transportation and warehousing
Transportation and warehousing
14 establishments
- Retail trade
Retail trade
13 establishments
- Accommodation and food services
Accommodation and food services
12 establishments
- Other services (except public administration)
Other services (except public administration)
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54448, Marathon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
4,249
Population
230.9
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54448?
46.4
Median Age
52.3%
Male
47.7%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$94,432
Median Household Income
+21% vs state
$46,768
Per Capita Income
2.9%
Poverty Rate
1.4%
Unemployment Rate
20.3 min
Mean Commute Time
How ZIP 54448 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$94,432 Top 23% higher than 77% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,805
Total Housing Units
1,750
Occupied Units
55
Vacant Units
2.44
Avg Household Size
Occupancy Type
$246,900
Median Home Value
-1% vs state
$860
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.8%
YoY Change (2024)
211
HPI Index (2000 = 100)
+111%
Total Change Since 2000
Home values in ZIP 54448 have increased 4.8% over the past year (2024). Since 2000, this ZIP has seen +111% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.7% | 154 |
| 2021 | +8.8% | 168 |
| 2022 | +5.0% | 176 |
| 2023 | +14.2% | 201 |
| 2024 | +4.8% | 211 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 114 business establishments in ZIP 54448, employing approximately 2,402 people with a combined annual payroll of $126,113,000.
114
Businesses
2,402
Employees
$126.1M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Manufacturing | 17 | 14.9% |
| Transportation and warehousing | 14 | 12.3% |
| Retail trade | 13 | 11.4% |
| Accommodation and food services | 12 | 10.5% |
| Other services (except public administration) | 11 | 9.7% |
| Construction | 10 | 8.8% |
| Health care and social assistance | 8 | 7.0% |
| Professional, scientific, and technical services | 7 | 6.1% |
| Wholesale trade | 5 | 4.4% |
| Administrative and support and waste management and remediation services | 5 | 4.4% |
| Finance and insurance | 4 | 3.5% |
| Arts, entertainment, and recreation | 3 | 2.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54448 vs 54401 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54401 | Wausau, WI | 30,702 | 6.6 mi |
More ZIP Codes in Marathon County
Related Areas
Frequently Asked Questions
What county is ZIP code 54448 in? ▼
What is the population of ZIP code 54448? ▼
What is the median household income in ZIP 54448? ▼
What is the average home value in ZIP 54448? ▼
What is the demographic makeup of ZIP 54448? ▼
How many businesses are in ZIP code 54448? ▼
What are the main industries in ZIP code 54448? ▼
How have home values changed in ZIP code 54448? ▼
What is the education level in ZIP code 54448? ▼
What is the average commute time in ZIP 54448? ▼
What percentage of residents own vs. rent in ZIP 54448? ▼
What is the poverty rate in ZIP code 54448? ▼
ZIP Code Research Guides
Official Data Resources for Marathon, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.