Marathon, WI · standard
ZIP Code 54448
Marathon County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,249
- 18/sq mi Moderate-density area
- $94,432
- Median income Above-median income area
- $246,900
- Median home value Near-median home value
- 26.3%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Marathon pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 23%
- household income, US ZIPs
- Top 43%
- home value, US ZIPs
- 18
- people per sq mi
- 88%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54448 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54448 (Marathon, WI) rose +4.8% from 2023 to 2024. The all-transactions index moved from 201.0 in 2023 to 210.6 in 2024 (2000 = 100).
ZIP code 54448 covers 230.9 square miles in Marathon, Marathon County, Wisconsin (a standard USPS delivery area), with a modest 4,249 residents on file, a density of 18 people per square mile, in the Chicago time zone.
ZIP 54448 lands in the middle-income range, with a median household income of $94,432 (21% above the average Wisconsin ZIP), while per-capita income is $46,768. Both reported hardship measures are comparatively low in absolute terms: poverty is 2.9% and unemployment is 1.4%. Median home value is $246,900 (1% below the average Wisconsin ZIP) and median rent is $860; 87.6% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 26.3% of adults hold a bachelor's degree or higher, the median age is 46.4, and the average commute is 20 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Marathon County, so 54448 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54448
Top 5 sectors by establishment count in Marathon, WI
Which industries have the most business establishments in ZIP 54448.
- Manufacturing
Manufacturing
17 establishments
- Transportation and warehousing
Transportation and warehousing
14 establishments
- Retail trade
Retail trade
13 establishments
- Accommodation and food services
Accommodation and food services
12 establishments
- Other services (except public administration)
Other services (except public administration)
11 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54448, Marathon, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,249
Population
230.9
Area (sq mi)
18
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54448?
46.4
Median Age
52.3%
Male
47.7%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$94,432
Median Household Income
+21% vs state ZIP avg
$46,768
Per Capita Income
2.9%
Poverty Rate
1.4%
Unemployment Rate
20.3 min
Mean Commute Time
How ZIP 54448 ranks among Wisconsin ZIPs
Marathon, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$94,432 Top 18% higher than 82% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,805housing units
1,805
Total Housing Units
1,750
Occupied Units
55
Vacant Units
2.44
Avg Household Size
Occupancy Type
$246,900
Median Home Value
-1% vs state ZIP avg
$860
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.8%
YoY Change (2024)
211
HPI Index (2000 = 100)
+111%
Total Change Since 2000
Home values in ZIP 54448 have increased 4.8% over the past year (2024). Since 2000, this ZIP has seen +111% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.7% | 154 |
| 2021 | +8.8% | 168 |
| 2022 | +5.0% | 176 |
| 2023 | +14.2% | 201 |
| 2024 | +4.8% | 211 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 114 business establishments in ZIP 54448, employing approximately 2,402 people with a combined annual payroll of $126,113,000.
114
Businesses
2,402
Employees
$126.1M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Manufacturing | 17 | 14.9% |
| Transportation and warehousing | 14 | 12.3% |
| Retail trade | 13 | 11.4% |
| Accommodation and food services | 12 | 10.5% |
| Other services (except public administration) | 11 | 9.7% |
| Construction | 10 | 8.8% |
| Health care and social assistance | 8 | 7.0% |
| Professional, scientific, and technical services | 7 | 6.1% |
| Wholesale trade | 5 | 4.4% |
| Administrative and support and waste management and remediation services | 5 | 4.4% |
| Finance and insurance | 4 | 3.5% |
| Arts, entertainment, and recreation | 3 | 2.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54448 vs 54401 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 54401 | Wausau, WI | 30,702 | 6.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54448, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,249 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Marathon County
Related Areas
Frequently Asked Questions
What county is ZIP code 54448 in?
ZIP code 54448 (Marathon) is located in Marathon County, Wisconsin. Marathon County contains multiple ZIP codes, see the full list at /counties/marathon-wi.
What is the population of ZIP code 54448?
ZIP code 54448 in Marathon, WI has a population of 4,249 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54448?
The median household income in ZIP 54448 is $94,432, which is 24% above the national average of $76,288.
What is the average home value in ZIP 54448?
The median home value in ZIP 54448 is $246,900, which is 11% below the national average of $278,155.
What is the demographic makeup of ZIP 54448?
The largest racial group in ZIP 54448 is White at 93.4%. Hispanic or Latino residents make up 1.0% of the population.
How many businesses are in ZIP code 54448?
ZIP code 54448 has 114 business establishments employing approximately 2,402 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54448?
The top industries by establishment count in ZIP 54448 are: Manufacturing (17), Transportation and warehousing (14), Retail trade (13). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 54448?
According to the FHFA House Price Index, home values in ZIP 54448 increased by 4.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 111%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54448?
In ZIP code 54448, 65.7% of residents aged 25+ have a high school diploma or higher, and 26.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54448?
The mean commute time for workers in ZIP code 54448 is 20.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54448?
In ZIP code 54448, approximately 87.6% of occupied housing units are owner-occupied and 12.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54448?
The poverty rate in ZIP code 54448 is 2.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54448's numbers, next.
- See how ZIP 54448 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marathon, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.