PlainZIP

Rothschild, WI · standard

ZIP Code 54474

Marathon County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,019
357/sq mi
$81,635
Median income
$193,600
Median home value
33.0%
Bachelor's or higher

The verdict

Rothschild pairs an above-median household income with below-median home values, in a low-density, homeowner-dominated area.

Top 36%
household income, US ZIPs
42th pct
home value, US ZIPs
357
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54474 against every reporting US ZIP.

ZIP code 54474 is classified by USPS as a standard delivery area and covers roughly 11.3 square miles in Rothschild, Marathon County, Wisconsin. The area is home to 4,019 residents, producing a population density of 357 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54474 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54474 sits at $81,635 (4% above the Wisconsin average), while per-capita income is $39,892. The poverty rate stands at 8.0% and the unemployment rate at 0.3%. On housing, the median home value is $193,600 (22% below the state average) with median rent at $970 per month, and 69.1% of occupied units are owner-occupied, a direct signal of whether 54474 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 33.0% of adults hold a bachelor's degree or higher, the median age is 37.5, and the average commute is —. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marathon County, so you can benchmark 54474 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54474

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54474.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54474, Rothschild, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,019

Population

11.3

Area (sq mi)

357

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54474?

37.5

Median Age

51.2%

Male

48.8%

Female

2.2%

Foreign-Born

White 89.2%
African American 4.0%
Asian 3.2%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.4%
Hispanic or Latino 0.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$81,635

Median Household Income

+4% vs state

$39,892

Per Capita Income

8.0%

Poverty Rate

0.3%

Unemployment Rate

How ZIP 54474 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$81,635 Top 36% higher than 64% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.7%
Bachelor's Degree or Higher 33.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,908

Total Housing Units

1,883

Occupied Units

25

Vacant Units

2.44

Avg Household Size

Occupancy Type

Owner 69.1%
Renter 30.9%

$193,600

Median Home Value

-22% vs state

$970

Median Rent

1970

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.1%

YoY Change (2024)

210

HPI Index (2000 = 100)

+110%

Total Change Since 2000

Home values in ZIP 54474 have increased 10.1% over the past year (2024). Since 2000, this ZIP has seen +110% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.5% 137
2021 +12.3% 154
2022 +18.1% 181
2023 +5.2% 191
2024 +10.1% 210

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 130 business establishments in ZIP 54474, employing approximately 3,070 people with a combined annual payroll of $193,527,000.

130

Businesses

3,070

Employees

$193.5M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 24 18.5%
Other services (except public administration) 16 12.3%
Retail trade 15 11.5%
Manufacturing 12 9.2%
Finance and insurance 10 7.7%
Construction 9 6.9%
Professional, scientific, and technical services 7 5.4%
Transportation and warehousing 6 4.6%
Real estate and rental and leasing 6 4.6%
Administrative and support and waste management and remediation services 5 3.9%
Health care and social assistance 5 3.9%
Wholesale trade 4 3.1%
Educational services 4 3.1%
Arts, entertainment, and recreation 4 3.1%
Utilities 3 2.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54474 vs 54476 →

ZIP 54474 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54474 ranks #4 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54474 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54474 ranks #2 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54476 Schofield, WI 18,580 4.8 mi
54455 Mosinee, WI 17,029 8.2 mi
54401 Wausau, WI 30,702 7.5 mi

More ZIP Codes in Marathon County

54401 standard
Wausau, WI
Pop: 30,702
54403 standard
Wausau, WI
Pop: 24,272
54476 standard
Schofield, WI
Pop: 18,580
54455 standard
Mosinee, WI
Pop: 17,029
54411 standard
Athens, WI
Pop: 5,406
54484 standard
Stratford, WI
Pop: 4,984

Related Areas

Marathon County Rothschild, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54474 in? ▼
ZIP code 54474 (Rothschild) is located in Marathon County, Wisconsin. Marathon County contains multiple ZIP codes, see the full list at /counties/marathon-wi.
What is the population of ZIP code 54474? ▼
ZIP code 54474 in Rothschild, WI has a population of 4,019 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54474? ▼
The median household income in ZIP 54474 is $81,635, which is 7% above the national average of $76,288.
What is the average home value in ZIP 54474? ▼
The median home value in ZIP 54474 is $193,600, which is 30% below the national average of $278,155.
What is the demographic makeup of ZIP 54474? ▼
The largest racial group in ZIP 54474 is White at 89.2%. Hispanic or Latino residents make up 0.7% of the population.
How many businesses are in ZIP code 54474? ▼
ZIP code 54474 has 130 business establishments employing approximately 3,070 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54474? ▼
The top industries by establishment count in ZIP 54474 are: Accommodation and food services (24), Other services (except public administration) (16), Retail trade (15). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54474? ▼
According to the FHFA House Price Index, home values in ZIP 54474 increased by 10.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 110%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54474? ▼
In ZIP code 54474, 63.7% of residents aged 25+ have a high school diploma or higher, and 33.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 54474? ▼
In ZIP code 54474, approximately 69.1% of occupied housing units are owner-occupied and 30.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54474? ▼
The poverty rate in ZIP code 54474 is 8.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Rothschild, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.