Rothschild, WI · standard
ZIP Code 54474
Marathon County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,019
- 357/sq mi High-density area
- $81,635
- Median income Near-median income area
- $193,600
- Median home value Near-median home value
- 33.0%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Rothschild pairs an above-median household income with below-median home values, in a low-density, homeowner-dominated area.
- Top 36%
- household income, US ZIPs
- 42nd pct
- home value, US ZIPs
- 357
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54474 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54474 (Rothschild, WI) rose +10.1% from 2023 to 2024. The all-transactions index moved from 190.8 in 2023 to 210.0 in 2024 (2000 = 100).
ZIP code 54474 covers 11.3 square miles in Rothschild, Marathon County, Wisconsin (a standard USPS delivery area), with a modest 4,019 residents on file, a density of 357 people per square mile, in the Chicago time zone.
ZIP 54474 lands in the middle-income range, with a median household income of $81,635 (4% above the average Wisconsin ZIP), while per-capita income is $39,892. The poverty rate is 8.0%, with unemployment at 0.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $193,600 (22% below the average Wisconsin ZIP), and median rent is $970; owner occupancy is 69.1%.
A solid share of residents have a four-year degree: 33.0% of adults hold a bachelor's degree or higher, the median age is 37.5, and the average commute is -. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Marathon County, so 54474 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54474
Top 5 sectors by establishment count in Rothschild, WI
Which industries have the most business establishments in ZIP 54474.
- Accommodation and food services
Accommodation and food services
24 establishments
- Other services (except public administration)
Other services (except public administration)
16 establishments
- Retail trade
Retail trade
15 establishments
- Manufacturing
Manufacturing
12 establishments
- Finance and insurance
Finance and insurance
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54474, Rothschild, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,019
Population
11.3
Area (sq mi)
357
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54474?
37.5
Median Age
51.2%
Male
48.8%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$81,635
Median Household Income
+4% vs state ZIP avg
$39,892
Per Capita Income
8.0%
Poverty Rate
0.3%
Unemployment Rate
How ZIP 54474 ranks among Wisconsin ZIPs
Rothschild, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$81,635 Top 38% higher than 62% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,908housing units
1,908
Total Housing Units
1,883
Occupied Units
25
Vacant Units
2.44
Avg Household Size
Occupancy Type
$193,600
Median Home Value
-22% vs state ZIP avg
$970
Median Rent
1970
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+10.1%
YoY Change (2024)
210
HPI Index (2000 = 100)
+110%
Total Change Since 2000
Home values in ZIP 54474 have increased 10.1% over the past year (2024). Since 2000, this ZIP has seen +110% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.5% | 137 |
| 2021 | +12.3% | 154 |
| 2022 | +18.1% | 181 |
| 2023 | +5.2% | 191 |
| 2024 | +10.1% | 210 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 130 business establishments in ZIP 54474, employing approximately 3,070 people with a combined annual payroll of $193,527,000.
130
Businesses
3,070
Employees
$193.5M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 24 | 18.5% |
| Other services (except public administration) | 16 | 12.3% |
| Retail trade | 15 | 11.5% |
| Manufacturing | 12 | 9.2% |
| Finance and insurance | 10 | 7.7% |
| Construction | 9 | 6.9% |
| Professional, scientific, and technical services | 7 | 5.4% |
| Transportation and warehousing | 6 | 4.6% |
| Real estate and rental and leasing | 6 | 4.6% |
| Administrative and support and waste management and remediation services | 5 | 3.9% |
| Health care and social assistance | 5 | 3.9% |
| Wholesale trade | 4 | 3.1% |
| Educational services | 4 | 3.1% |
| Arts, entertainment, and recreation | 4 | 3.1% |
| Utilities | 3 | 2.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54474 vs 54476 →
ZIP 54474 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54401
Wausau (54401)
30,702 residents
- 54476
Schofield (54476)
18,580 residents
- 54455
Mosinee (54455)
17,029 residents
- 54474 4,019
Rothschild (54474)
4,019 residents
What this shows Among its immediate neighbors, ZIP 54474 ranks #4 by population - useful context the national average alone can't give.
ZIP 54474 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54455
Mosinee (54455)
$96,140 median income
- 54474
Rothschild (54474)
$81,635 median income
- 54476
Schofield (54476)
$78,079 median income
- 54401
Wausau (54401)
$71,586 median income
What this shows By household income, ZIP 54474 ranks #2 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54474, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,019 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Marathon County
Related Areas
Frequently Asked Questions
What county is ZIP code 54474 in?
ZIP code 54474 (Rothschild) is located in Marathon County, Wisconsin. Marathon County contains multiple ZIP codes, see the full list at /counties/marathon-wi.
What is the population of ZIP code 54474?
ZIP code 54474 in Rothschild, WI has a population of 4,019 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54474?
The median household income in ZIP 54474 is $81,635, which is 7% above the national average of $76,288.
What is the average home value in ZIP 54474?
The median home value in ZIP 54474 is $193,600, which is 30% below the national average of $278,155.
What is the demographic makeup of ZIP 54474?
The largest racial group in ZIP 54474 is White at 89.2%. Hispanic or Latino residents make up 0.7% of the population.
How many businesses are in ZIP code 54474?
ZIP code 54474 has 130 business establishments employing approximately 3,070 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54474?
The top industries by establishment count in ZIP 54474 are: Accommodation and food services (24), Other services (except public administration) (16), Retail trade (15). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 54474?
According to the FHFA House Price Index, home values in ZIP 54474 increased by 10.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 110%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54474?
In ZIP code 54474, 63.7% of residents aged 25+ have a high school diploma or higher, and 33.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 54474?
In ZIP code 54474, approximately 69.1% of occupied housing units are owner-occupied and 30.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54474?
The poverty rate in ZIP code 54474 is 8.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54474's numbers, next.
- See how ZIP 54474 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rothschild, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.