Wausau, WI · standard
ZIP Code 54403
Marathon County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 24,272
- 70/sq mi
- $69,030
- Median income
- $192,600
- Median home value
- 34.4%
- Bachelor's or higher
The verdict
Wausau pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 45th pct
- household income, US ZIPs
- 41th pct
- home value, US ZIPs
- 70
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54403 against every reporting US ZIP.
ZIP code 54403 is classified by USPS as a standard delivery area and covers roughly 346.7 square miles in Wausau, Marathon County, Wisconsin. The area is home to 24,272 residents, producing a population density of 70 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54403 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54403 sits at $69,030 (12% below the Wisconsin average), while per-capita income is $39,420. The poverty rate stands at 11.5% and the unemployment rate at 6.0%. On housing, the median home value is $192,600 (23% below the state average) with median rent at $1,009 per month, and 65.0% of occupied units are owner-occupied, a direct signal of whether 54403 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 34.4% of adults hold a bachelor's degree or higher, the median age is 39.6, and the average commute is 18 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marathon County, so you can benchmark 54403 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54403
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54403.
- Other services (except public administration)
Other services (except public administration)
70 establishments
- Health care and social assistance
Health care and social assistance
67 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
64 establishments
- Retail trade
Retail trade
61 establishments
- Accommodation and food services
Accommodation and food services
60 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54403, Wausau, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
24,272
Population
346.7
Area (sq mi)
70
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54403?
39.6
Median Age
48.5%
Male
51.5%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,030
Median Household Income
-12% vs state
$39,420
Per Capita Income
11.5%
Poverty Rate
6.0%
Unemployment Rate
17.9 min
Mean Commute Time
How ZIP 54403 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$69,030 45th percentile higher than 45% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
11,083
Total Housing Units
10,499
Occupied Units
584
Vacant Units
2.31
Avg Household Size
Occupancy Type
$192,600
Median Home Value
-23% vs state
$1,009
Median Rent
1960
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.6%
YoY Change (2024)
208
HPI Index (2000 = 100)
+108%
Total Change Since 2000
Home values in ZIP 54403 have increased 7.6% over the past year (2024). Since 2000, this ZIP has seen +108% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.9% | 141 |
| 2021 | +9.4% | 154 |
| 2022 | +15.2% | 178 |
| 2023 | +8.7% | 193 |
| 2024 | +7.6% | 208 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 541 business establishments in ZIP 54403, employing approximately 7,151 people with a combined annual payroll of $374,786,000.
541
Businesses
7,151
Employees
$374.8M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Other services (except public administration) | 70 | 12.9% |
| Health care and social assistance | 67 | 12.4% |
| Professional, scientific, and technical services | 64 | 11.8% |
| Retail trade | 61 | 11.3% |
| Accommodation and food services | 60 | 11.1% |
| Construction | 52 | 9.6% |
| Finance and insurance | 50 | 9.2% |
| Administrative and support and waste management and remediation services | 27 | 5.0% |
| Manufacturing | 20 | 3.7% |
| Real estate and rental and leasing | 17 | 3.1% |
| Wholesale trade | 12 | 2.2% |
| Arts, entertainment, and recreation | 12 | 2.2% |
| Information | 11 | 2.0% |
| Educational services | 9 | 1.7% |
| Transportation and warehousing | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54403 vs 54417 →
ZIP 54403 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54403
Wausau (54403)
24,272 residents
- 54476
Schofield (54476)
18,580 residents
- 54471 1,854
Ringle (54471)
1,854 residents
- 54417 46
Brokaw (54417)
46 residents
What this shows Among its immediate neighbors, ZIP 54403 ranks the most populous — useful context the national average alone can't give.
ZIP 54403 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54471
Ringle (54471)
$87,368 median income
- 54476
Schofield (54476)
$78,079 median income
- 54403
Wausau (54403)
$69,030 median income
What this shows By household income, ZIP 54403 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Marathon County
Related Areas
Frequently Asked Questions
What county is ZIP code 54403 in? ▼
What is the population of ZIP code 54403? ▼
What is the median household income in ZIP 54403? ▼
What is the average home value in ZIP 54403? ▼
What is the demographic makeup of ZIP 54403? ▼
How many businesses are in ZIP code 54403? ▼
What are the main industries in ZIP code 54403? ▼
How have home values changed in ZIP code 54403? ▼
What is the education level in ZIP code 54403? ▼
What is the average commute time in ZIP 54403? ▼
What percentage of residents own vs. rent in ZIP 54403? ▼
What is the poverty rate in ZIP code 54403? ▼
ZIP Code Research Guides
Official Data Resources for Wausau, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.