PlainZIP

Wausau, WI

Single-footprint Census roll-up for Wausau, WI: 2 USPS ZIPs, population 54,974. Open the primary ZIP for household income, housing tenure, and commute from ACS 2023 5-Year Estimates.

U.S. Census Bureau, SimpleMaps US ZIP Code Database, delivery-area ZIP coverage

ACS city ledger plate

Sheet WAUSAU-WI · Wausau, WI 2 ZIPs · 54,974 pop · #13131/25278 · Marathon County

INC-MID · RANK-MID · PHOTO-FINISH · BOOK-FEW · OWN-MID · POP-SMALL · SPREAD-TIGHT · HOME-LOW

  • INC-MID $70,308
  • RANK-MID #13131/25278
  • PHOTO-FINISH ≈ Stratford
  • BOOK-FEW 2 ZIPs
  • OWN-MID 66% owners
  • POP-SMALL 54,974
  • SPREAD-TIGHT 54403→54401
  • HOME-LOW $194,650

Nearest income peer: Stratford, WI (+ $1,739 income $)

Instrument codes from this city’s ACS household income, national rank, county-peer gap, ZIP book, owner tenure, population scale, intra-city income spread, and home-value band, not a moving recommendation.

Income neighbourhood around Wausau

Lowest/highest poles plus county-sharing cities nearest Wausau on average ZIP median household income. Full ladder: /cities.

median HH income

What this shows County-sharing peers only, not the full US city board. Open a near peer when the gap is small; open the poles when the mosaic is wide.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2026-08-25

National city placement

According to ACS 5-Year Estimates, Wausau, WI sits among US cities with a below-median household income, on a small-city population base, across a handful of delivery areas.

48th pct
household income vs 25,278 US cities
54,974
city population (Census)
2
USPS ZIP codes covered
$70,308
avg ZIP median income

Income percentile ranks this city's average ZIP median household income against 25,278 US cities with ACS income on at least one ZIP. Scale and ZIP-spread words come from Census population and USPS ZIP coverage.

Below-median income with few delivery areas (2): read cost-of-living from the primary ZIP. Household income $70,308 and poverty 11.8% concentrate in 54401.

Owner-occupancy sits in a mixed band (66.0%) - check the ZIP page's tenure split before treating Wausau as a pure owner town.

Within Wisconsin, Sturgeon Bay is the closest lower-income city and Clyman the closest higher-income city by average ZIP household income. Their 1 and 1 ZIP footprints are the immediate statewide comparison set for Wausau.

Within-city ZIP comparison

Where the ZIP codes inside Wausau differ

The published income range is comparatively compact across the ZIPs in Wausau: $69,030 in ZIP 54403 to $71,586 in 54401. The city average is therefore a more representative summary here, though each ZIP page still carries its own housing and demographic record.

Income high-to-low ratio
1.0×

54403 to 54401

Home-value high-to-low ratio
1.0×

54403 to 54401

Poverty-rate spread
0.6 points

54403 to 54401

Derived from the published ACS 2023 ZIP-level records shown on this site. A high-to-low ratio compares the highest and lowest available ZIP values; it is not a score or forecast.

Population concentration

Lead ZIP 54401 skews compact Wausau

In this 2-ZIP cluster, 54401 covers about 56% of Wausau's 54,974 residents. City averages lean toward that lead; open a thinner sibling ZIP for the contrast the mean hides.

Census ZBP business roll-up

Employer-heavy short list in Wausau

Citywide ZBP: 1,568 establishments, 32,647 employees , annual payroll $1,905,385k (~29 establishments per 1,000 residents) across 2 of 2 ZIPs. Peak business ZIP 54401 (1,027 units) ; leading NAICS Health care and social assistance (244) · also Retail trade · Other services (except public administration) .

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ZIP Codes in Wausau, WI

These ZIP codes sit in Marathon County, which covers 15 ZIP codes in all; 2 of them fall in Wausau. See the Marathon County roll-up →

Every one of the 12 cities sharing Marathon County reports a higher average ZIP median income than Wausau, Schofield, Mosinee and Athens among them. That gap is the county's income spread, not a measure of the housing or commute picture below. Mosinee marks the far end of that range at $96,140, 37% above Wausau.

Side-by-side: Compare 54401 vs 54403 →

ZIP Code Population Median income Establishments Density
54401 30,702 $71,586 1,027 142
54403 24,272 $69,030 541 70
How we build city roll-ups · Guide: reading ZIP code data · BLS wages

Wausau roll-ups here are for informational purposes only and do not constitute financial or relocation advice. ACS and Census ZBP figures are estimates; confirm the current table against Census before a money or move decision involving Wausau, .