Hatley, WI · standard
ZIP Code 54440
Marathon County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,964
- 14/sq mi
- $90,921
- Median income
- $222,700
- Median home value
- 18.5%
- Bachelor's or higher
The verdict
Hatley pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 26%
- household income, US ZIPs
- Top 50%
- home value, US ZIPs
- 14
- people per sq mi
- 89%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54440 against every reporting US ZIP.
ZIP code 54440 is classified by USPS as a standard delivery area and covers roughly 219.6 square miles in Hatley, Marathon County, Wisconsin. The area is home to 2,964 residents, producing a population density of 14 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54440 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54440 sits at $90,921 (16% above the Wisconsin average), while per-capita income is $43,379. The poverty rate stands at 8.5% and the unemployment rate at 1.7%. On housing, the median home value is $222,700 (11% below the state average) with median rent at $874 per month, and 88.9% of occupied units are owner-occupied, a direct signal of whether 54440 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.5% of adults hold a bachelor's degree or higher, the median age is 47.5, and the average commute is 29 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Marathon County, so you can benchmark 54440 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54440
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54440.
- Construction
Construction
15 establishments
- Accommodation and food services 4
Accommodation and food services
4 establishments
- Administrative and support and waste management and remediation services 3
Administrative and support and waste management and remediation services
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54440, Hatley, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
2,964
Population
219.6
Area (sq mi)
14
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54440?
47.5
Median Age
53.6%
Male
46.4%
Female
3.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$90,921
Median Household Income
+16% vs state
$43,379
Per Capita Income
8.5%
Poverty Rate
1.7%
Unemployment Rate
28.7 min
Mean Commute Time
How ZIP 54440 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$90,921 Top 26% higher than 74% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,248
Total Housing Units
1,116
Occupied Units
132
Vacant Units
2.38
Avg Household Size
Occupancy Type
$222,700
Median Home Value
-11% vs state
$874
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.3%
YoY Change (2024)
239
HPI Index (2000 = 100)
+139%
Total Change Since 2000
Home values in ZIP 54440 have increased 2.3% over the past year (2024). Since 2000, this ZIP has seen +139% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2019 | +5.2% | 154 |
| 2020 | +5.1% | 162 |
| 2021 | +2.0% | 166 |
| 2022 | +2.3% | 169 |
| 2024 | — | 239 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 31 business establishments in ZIP 54440, employing approximately 125 people with a combined annual payroll of $3,864,000.
31
Businesses
125
Employees
$3.9M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 15 | 48.4% |
| Accommodation and food services | 4 | 12.9% |
| Administrative and support and waste management and remediation services | 3 | 9.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54440 vs 54427 →
ZIP 54440 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54476
Schofield (54476)
18,580 residents
- 54440 2,964
Hatley (54440)
2,964 residents
- 54471 1,854
Ringle (54471)
1,854 residents
- 54427 1,099
Eland (54427)
1,099 residents
What this shows Among its immediate neighbors, ZIP 54440 ranks #2 by population — useful context the national average alone can't give.
ZIP 54440 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54440
Hatley (54440)
$90,921 median income
- 54471
Ringle (54471)
$87,368 median income
- 54427
Eland (54427)
$83,958 median income
- 54476
Schofield (54476)
$78,079 median income
What this shows By household income, ZIP 54440 ranks the highest of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Marathon County
Related Areas
Frequently Asked Questions
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How many businesses are in ZIP code 54440? ▼
What are the main industries in ZIP code 54440? ▼
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What percentage of residents own vs. rent in ZIP 54440? ▼
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ZIP Code Research Guides
Official Data Resources for Hatley, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.