PlainZIP

Madison, WI · standard

ZIP Code 53704

Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

44,034
759/sq mi
$74,034
Median income
$318,400
Median home value
51.0%
Bachelor's or higher

The verdict

Madison pairs an above-median household income with above-median home values, in a low-density, mixed-tenure area.

Top 47%
household income, US ZIPs
Top 31%
home value, US ZIPs
759
people per sq mi
52%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53704 against every reporting US ZIP.

ZIP code 53704 is a densely settled ZIP (a standard USPS delivery area) in Madison, Dane County, Wisconsin, with 44,034 residents across 58.1 square miles, a density of 759 people per square mile, in the Chicago time zone.

ZIP 53704 lands in the middle-income range, with a median household income of $74,034 (5% below the Wisconsin average), while per-capita income is $48,751. Local economic indicators show a 13.7% poverty rate alongside 2.5% unemployment. On housing, the median home value is $318,400 (28% above the state average) with median rent at $1,267 per month, and 52.2% of occupied units are owner-occupied.

This is a highly-educated ZIP: 51.0% of adults hold a bachelor's degree or higher, the median age is 35.4, and the average commute is 21 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Dane County, so you can benchmark 53704 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53704

Top 5 sectors by establishment count in Madison, WI

Which industries have the most business establishments in ZIP 53704.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53704, Madison, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

44,034

Population

58.1

Area (sq mi)

759

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53704?

35.4

Median Age

51.4%

Male

48.6%

Female

9.0%

Foreign-Born

White 67.3%
African American 12.4%
Asian 4.9%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.9%
Hispanic or Latino 10.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,034

Median Household Income

-5% vs state

$48,751

Per Capita Income

13.7%

Poverty Rate

2.5%

Unemployment Rate

21.4 min

Mean Commute Time

How ZIP 53704 ranks nationally

Madison, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,034 Top 47% higher than 53% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 70.2%
Bachelor's Degree or Higher 51.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

23,290

Total Housing Units

22,186

Occupied Units

1,104

Vacant Units

2.08

Avg Household Size

Occupancy Type

Owner 52.2%
Renter 47.8%

$318,400

Median Home Value

+28% vs state

$1,267

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.6%

YoY Change (2024)

287

HPI Index (2000 = 100)

+187%

Total Change Since 2000

Home values in ZIP 53704 have increased 10.6% over the past year (2024). Since 2000, this ZIP has seen +187% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.2% 187
2021 +10.6% 207
2022 +15.1% 238
2023 +9.1% 260
2024 +10.6% 287

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,179 business establishments in ZIP 53704, employing approximately 20,666 people with a combined annual payroll of $998,017,000.

1,179

Businesses

20,666

Employees

$998.0M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 196 16.6%
Accommodation and food services 179 15.2%
Health care and social assistance 131 11.1%
Other services (except public administration) 129 10.9%
Professional, scientific, and technical services 112 9.5%
Construction 64 5.4%
Real estate and rental and leasing 57 4.8%
Finance and insurance 54 4.6%
Administrative and support and waste management and remediation services 46 3.9%
Wholesale trade 42 3.6%
Transportation and warehousing 35 3.0%
Manufacturing 33 2.8%
Arts, entertainment, and recreation 32 2.7%
Information 31 2.6%
Educational services 27 2.3%
Management of companies and enterprises 9 0.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53704 vs 53714 →

ZIP 53704 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53704 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53704 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53704 ranks #5 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53714 Madison, WI 16,463 3.2 mi
53598 Windsor, WI 2,511 4.8 mi
53703 Madison, WI 27,958 4.2 mi
53716 Madison, WI 18,419 5.3 mi
53718 Madison, WI 11,753 4.6 mi
53706 Madison, WI 5,133 5.3 mi
53715 Madison, WI 12,136 5.9 mi
53532 Deforest, WI 13,606 7.8 mi
53713 Madison, WI 22,146 7.2 mi
53726 Madison, WI 5,177 6.0 mi

More ZIP Codes in Dane County

53711 standard
Madison, WI
Pop: 45,728
53590 standard
Sun Prairie, WI
Pop: 36,294
53719 standard
Madison, WI
Pop: 28,487
53703 standard
Madison, WI
Pop: 27,958
53562 standard
Middleton, WI
Pop: 23,627
53705 standard
Madison, WI
Pop: 23,494

Related Areas

Dane County Madison, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53704 in? ▼
ZIP code 53704 (Madison) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53704? ▼
ZIP code 53704 in Madison, WI has a population of 44,034 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53704? ▼
The median household income in ZIP 53704 is $74,034, which is 3% below the national average of $76,288.
What is the average home value in ZIP 53704? ▼
The median home value in ZIP 53704 is $318,400, which is 14% above the national average of $278,155.
What is the demographic makeup of ZIP 53704? ▼
The largest racial group in ZIP 53704 is White at 67.3%. Hispanic or Latino residents make up 10.5% of the population.
How many businesses are in ZIP code 53704? ▼
ZIP code 53704 has 1,179 business establishments employing approximately 20,666 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53704? ▼
The top industries by establishment count in ZIP 53704 are: Retail trade (196), Accommodation and food services (179), Health care and social assistance (131). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 53704? ▼
According to the FHFA House Price Index, home values in ZIP 53704 increased by 10.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 187%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53704? ▼
In ZIP code 53704, 70.2% of residents aged 25+ have a high school diploma or higher, and 51.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53704? ▼
The mean commute time for workers in ZIP code 53704 is 21.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53704? ▼
In ZIP code 53704, approximately 52.2% of occupied housing units are owner-occupied and 47.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53704? ▼
The poverty rate in ZIP code 53704 is 13.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.