Residential delivery area · Wisconsin
ZIP Code 53704: Madison, WI
ZIP code 53704 is in Madison, Wisconsin, entirely in Dane County (Census 2020 ZIP-county file). About 47,000 people live there (Census Bureau, ACS 2020-2024), the 2nd most populous of Madison's 14 residential ZIP codes. Median household income is $74,034 (Census Bureau, ACS 2020-2024). By Census place, its land lies in Madison (71%) and Maple Bluff (3%); 26% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Madison · 14 residential ZIPs
- County
- Dane County
- Census places
- Madison (71%); Maple Bluff (3%)
- Neighborhood
- Mendota GeoNames
- Metro area
- Madison, WI
- House district
- WI-2 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 21.9 sq mi · 2,138 people per sq mi
- PO Box ZIPs
- 21 more ZIP codes use the name Madison for PO boxes or single organizations
Where is ZIP code 53704?
53704 centers on 43.136°, -89.347° and covers 21.9 square miles of land plus 0.6 of water. It borders 5 ZIP codes: 53714, 53703, 53718, 53597, 53532.
The map draws ZIP code areas only. For the streets inside 53704, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0); neighborhoods from the GeoNames gazetteer (CC BY 4.0), placed in this ZIP code by PlainZIP.
How does 53704 compare with the rest of Madison?
| Measure | 53704 | In Madison | In Dane County | In WI |
|---|---|---|---|---|
| People (ACS 2020-2024) | 46,730 | 2nd of 14 | 2nd of 44 | 6th of 783 |
| Median household income | $74k | 7th of 11 | 36th of 40 | 356th of 610 |
| Median home value | $318k | 10th of 12 | 33rd of 41 | 130th of 612 |
Its median household income is higher than in 53% of U.S. residential ZIP codes, and it is denser than 85% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 53704?
The 2020 Census counted 47,066 people in 53704; the ACS, which samples households over 2020-2024, estimates 46,730. Between the 2010 and 2020 censuses its population grew 6.9% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 46,730
- 2020 Census count
- 47,066+6.9% since 2010 (44,034)
- Households
- 22,186
- Median age
- 35.4
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 53704?
Of the 46,730 people the ACS estimates in 53704, 19.1% are under 18 and 13.7% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (65.3%), then Black (not Hispanic) (12.1%).
- Under 1819.1%
- 18 to 6467.1%
- 65 and older13.7%
- White, not Hispanic65.3%
- Black, not Hispanic12.1%
- Hispanic or Latino10.5%
- Other or two or more7.1%
- Asian, not Hispanic4.9%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 53704 earn?
Median household income is $74,034 (ACS 2020-2024), the 36th highest of the 40 ranked ZIP codes in Dane County. It is not measurably different from 2015-2019 ($77,034 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $74,034
- Income per person
- $48,751
- Below the poverty line
- 13.7%
- Unemployed (of the labor force)
- 2.5%
- Adults 25+ with a bachelor's degree
- 51.0%
- Adjusted gross income per tax return, 2022
- $84,52625,640 returns; wages 64% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 53704?
FHFA's house price index for 53704, built from repeat sales and appraisals of the same homes, rose 110% from 2015 to 2025 and rose 59% from 2020 to 2025, and moved +3.5% in 2025.
- Median home value (owners' estimate)
- $318,400
- Median gross rent
- $1,267
- Homes owned by their occupants
- 52.2%
- Housing units
- 23,290
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 53704?
1,179 business establishments had a location in this ZIP code in 2023, 4 fewer than in 2018; the most are in retail trade (ZIP Code Business Patterns).
- Retail trade196
- Accommodation and food services179
- Health care and social assistance131
- Other services (except public administration)129
- Professional, scientific, and technical services112
- Construction64
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 53704?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 53714 | Madison | 16,169 | $72k | 3.0 mi |
| 53703 | Madison | 37,659 | $48k | 4.2 mi |
| 53718 | Madison | 18,989 | $103k | 4.5 mi |
| 53597 | Waunakee | 21,426 | $117k | 6.4 mi |
| 53532 | Deforest | 16,514 | $110k | 7.9 mi |
| 53598 | Windsor | 4,176 | $107k | 5.1 mi (near) |
| 53716 | Madison | 18,596 | $92k | 5.2 mi (near) |
| 53706 | Madison | 3,958 | $6,053 | 5.3 mi (near) |
| 53726 | Madison | 5,043 | $48k | 5.9 mi (near) |
| 53792 | Madison | 0 | – | 5.8 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.