PlainZIP

Madison, WI · standard

ZIP Code 53703

Dane County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

27,958
5,931/sq mi
$47,847
Median income
$471,800
Median home value
70.6%
Bachelor's or higher

The verdict

Madison pairs one of the lowest household incomes in the country with upper-quartile home values, in a suburban-density, renter-heavy area.

12th pct
household income, US ZIPs
Top 15%
home value, US ZIPs
5,931
people per sq mi
15%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53703 against every reporting US ZIP.

ZIP code 53703 is classified by USPS as a standard delivery area and covers roughly 4.7 square miles in Madison, Dane County, Wisconsin. The area is home to 27,958 residents, producing a population density of 5,931 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 53703 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 53703 sits at $47,847 (39% below the Wisconsin average), while per-capita income is $46,898. The poverty rate stands at 39.6% and the unemployment rate at 3.9%. On housing, the median home value is $471,800 (90% above the state average) with median rent at $1,488 per month, and 14.6% of occupied units are owner-occupied, a direct signal of whether 53703 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 70.6% of adults hold a bachelor's degree or higher, the median age is 24.8, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Dane County, so you can benchmark 53703 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 53703

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 53703.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 53703, Madison, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

27,958

Population

4.7

Area (sq mi)

5,931

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53703?

24.8

Median Age

49.9%

Male

50.1%

Female

10.1%

Foreign-Born

White 78.4%
African American 3.2%
Asian 8.9%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.4%
Hispanic or Latino 5.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$47,847

Median Household Income

-39% vs state

$46,898

Per Capita Income

39.6%

Poverty Rate

3.9%

Unemployment Rate

20.0 min

Mean Commute Time

How ZIP 53703 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$47,847 12th percentile higher than 12% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 82.8%
Bachelor's Degree or Higher 70.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

21,171

Total Housing Units

20,373

Occupied Units

798

Vacant Units

1.73

Avg Household Size

Occupancy Type

Owner 14.6%
Renter 85.4%

$471,800

Median Home Value

+90% vs state

$1,488

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+15.7%

YoY Change (2024)

363

HPI Index (2000 = 100)

+263%

Total Change Since 2000

Home values in ZIP 53703 have increased 15.7% over the past year (2024). Since 2000, this ZIP has seen +263% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.1% 233
2021 +7.5% 251
2022 +16.1% 291
2023 +7.9% 314
2024 +15.7% 363

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,286 business establishments in ZIP 53703, employing approximately 27,487 people with a combined annual payroll of $1,887,634,000.

1,286

Businesses

27,487

Employees

$1.9B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 305 23.7%
Accommodation and food services 258 20.1%
Other services (except public administration) 150 11.7%
Retail trade 109 8.5%
Health care and social assistance 94 7.3%
Real estate and rental and leasing 82 6.4%
Finance and insurance 67 5.2%
Administrative and support and waste management and remediation services 52 4.0%
Information 48 3.7%
Arts, entertainment, and recreation 31 2.4%
Educational services 23 1.8%
Manufacturing 21 1.6%
Construction 19 1.5%
Wholesale trade 10 0.8%
Management of companies and enterprises 8 0.6%
Utilities 5 0.4%
Transportation and warehousing 4 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53703 vs 53706 →

ZIP 53703 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53703 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53703 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53703 ranks #7 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53706 Madison, WI 5,133 1.7 mi
53715 Madison, WI 12,136 1.7 mi
53713 Madison, WI 22,146 3.0 mi
53726 Madison, WI 5,177 2.4 mi
53792 Madison, WI 0 2.7 mi
53716 Madison, WI 18,419 3.4 mi
53714 Madison, WI 16,463 3.5 mi
53704 Madison, WI 44,034 4.2 mi
53705 Madison, WI 23,494 4.4 mi
53711 Madison, WI 45,728 4.8 mi

More ZIP Codes in Dane County

53711 standard
Madison, WI
Pop: 45,728
53704 standard
Madison, WI
Pop: 44,034
53590 standard
Sun Prairie, WI
Pop: 36,294
53719 standard
Madison, WI
Pop: 28,487
53562 standard
Middleton, WI
Pop: 23,627
53705 standard
Madison, WI
Pop: 23,494

Related Areas

Dane County Madison, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53703 in? ▼
ZIP code 53703 (Madison) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53703? ▼
ZIP code 53703 in Madison, WI has a population of 27,958 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53703? ▼
The median household income in ZIP 53703 is $47,847, which is 37% below the national average of $76,288.
What is the average home value in ZIP 53703? ▼
The median home value in ZIP 53703 is $471,800, which is 70% above the national average of $278,155.
What is the demographic makeup of ZIP 53703? ▼
The largest racial group in ZIP 53703 is White at 78.4%. Hispanic or Latino residents make up 5.9% of the population.
How many businesses are in ZIP code 53703? ▼
ZIP code 53703 has 1,286 business establishments employing approximately 27,487 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53703? ▼
The top industries by establishment count in ZIP 53703 are: Professional, scientific, and technical services (305), Accommodation and food services (258), Other services (except public administration) (150). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 53703? ▼
According to the FHFA House Price Index, home values in ZIP 53703 increased by 15.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 263%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53703? ▼
In ZIP code 53703, 82.8% of residents aged 25+ have a high school diploma or higher, and 70.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53703? ▼
The mean commute time for workers in ZIP code 53703 is 20.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53703? ▼
In ZIP code 53703, approximately 14.6% of occupied housing units are owner-occupied and 85.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53703? ▼
The poverty rate in ZIP code 53703 is 39.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Madison, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.