PlainZIP

Madison, WI · standard

ZIP Code 53718

Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,753
226/sq mi
$102,843
Median income
$363,600
Median home value
49.7%
Bachelor's or higher

The verdict

Madison pairs an upper-quartile household income with upper-quartile home values, in a low-density, mixed-tenure area.

Top 17%
household income, US ZIPs
Top 25%
home value, US ZIPs
226
people per sq mi
55%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53718 against every reporting US ZIP.

ZIP code 53718 is a mid-sized community (a standard USPS delivery area) in Madison, Dane County, Wisconsin, home to 11,753 residents across 51.9 square miles, a density of 226 people per square mile, in the Chicago time zone.

ZIP 53718 lands in the middle-income range, with a median household income of $102,843 (32% above the Wisconsin average), while per-capita income is $51,048. 3.1% of residents live below the poverty line, and the unemployment rate reads 2.5%. The typical home here is valued at $363,600 (46% above the state average); renters pay a median of $1,696 monthly, and 55.2% of units are owner-occupied.

A solid share of residents have a four-year degree: 49.7% of adults hold a bachelor's degree or higher, the median age is 36, and the average commute is 21 minutes. Beyond these figures, 10 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Dane County, letting you compare 53718 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 53718

Top 5 sectors by establishment count in Madison, WI

Which industries have the most business establishments in ZIP 53718.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53718, Madison, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

11,753

Population

51.9

Area (sq mi)

226

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 53718?

36.0

Median Age

47.6%

Male

52.4%

Female

12.1%

Foreign-Born

White 69.8%
African American 13.6%
Asian 6.8%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.2%
Hispanic or Latino 4.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$102,843

Median Household Income

+32% vs state

$51,048

Per Capita Income

3.1%

Poverty Rate

2.5%

Unemployment Rate

20.7 min

Mean Commute Time

How ZIP 53718 ranks nationally

Madison, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$102,843 Top 17% higher than 83% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.3%
Bachelor's Degree or Higher 49.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,535

Total Housing Units

8,081

Occupied Units

454

Vacant Units

2.31

Avg Household Size

Occupancy Type

Owner 55.2%
Renter 44.8%

$363,600

Median Home Value

+46% vs state

$1,696

Median Rent

2006

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.4%

YoY Change (2024)

225

HPI Index (2000 = 100)

+125%

Total Change Since 2000

Home values in ZIP 53718 have increased 2.4% over the past year (2024). Since 2000, this ZIP has seen +125% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.5% 160
2021 +9.6% 175
2022 +16.4% 204
2023 +8.2% 220
2024 +2.4% 225

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 687 business establishments in ZIP 53718, employing approximately 18,792 people with a combined annual payroll of $1,424,272,000.

687

Businesses

18,792

Employees

$1.4B

Annual Payroll

18

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 79 11.5%
Wholesale trade 74 10.8%
Health care and social assistance 71 10.3%
Administrative and support and waste management and remediation services 61 8.9%
Construction 59 8.6%
Finance and insurance 56 8.2%
Other services (except public administration) 56 8.2%
Retail trade 47 6.8%
Real estate and rental and leasing 37 5.4%
Transportation and warehousing 31 4.5%
Accommodation and food services 30 4.4%
Manufacturing 29 4.2%
Information 16 2.3%
Management of companies and enterprises 11 1.6%
Educational services 11 1.6%
Arts, entertainment, and recreation 11 1.6%
Agriculture, forestry, fishing and hunting 3 0.4%
Utilities 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 53718 vs 53714 →

ZIP 53718 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 53718 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 53718 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 53718 ranks #4 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
53714 Madison, WI 16,463 2.0 mi
53716 Madison, WI 18,419 3.1 mi
53558 Mc Farland, WI 10,742 6.6 mi
53704 Madison, WI 44,034 4.6 mi
53527 Cottage Grove, WI 9,963 4.8 mi
53703 Madison, WI 27,958 5.4 mi
53706 Madison, WI 5,133 7.1 mi
53715 Madison, WI 12,136 6.8 mi
53590 Sun Prairie, WI 36,294 7.8 mi
53598 Windsor, WI 2,511 8.1 mi

More ZIP Codes in Dane County

53711 standard
Madison, WI
Pop: 45,728
53704 standard
Madison, WI
Pop: 44,034
53590 standard
Sun Prairie, WI
Pop: 36,294
53719 standard
Madison, WI
Pop: 28,487
53703 standard
Madison, WI
Pop: 27,958
53562 standard
Middleton, WI
Pop: 23,627

Related Areas

Dane County Madison, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 53718 in? ▼
ZIP code 53718 (Madison) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53718? ▼
ZIP code 53718 in Madison, WI has a population of 11,753 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53718? ▼
The median household income in ZIP 53718 is $102,843, which is 35% above the national average of $76,288.
What is the average home value in ZIP 53718? ▼
The median home value in ZIP 53718 is $363,600, which is 31% above the national average of $278,155.
What is the demographic makeup of ZIP 53718? ▼
The largest racial group in ZIP 53718 is White at 69.8%. Hispanic or Latino residents make up 4.4% of the population.
How many businesses are in ZIP code 53718? ▼
ZIP code 53718 has 687 business establishments employing approximately 18,792 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53718? ▼
The top industries by establishment count in ZIP 53718 are: Professional, scientific, and technical services (79), Wholesale trade (74), Health care and social assistance (71). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 53718? ▼
According to the FHFA House Price Index, home values in ZIP 53718 increased by 2.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53718? ▼
In ZIP code 53718, 67.3% of residents aged 25+ have a high school diploma or higher, and 49.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53718? ▼
The mean commute time for workers in ZIP code 53718 is 20.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53718? ▼
In ZIP code 53718, approximately 55.2% of occupied housing units are owner-occupied and 44.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53718? ▼
The poverty rate in ZIP code 53718 is 3.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.