Deforest, WI · standard
ZIP Code 53532
Dane County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 13,606
- 97/sq mi Moderate-density area
- $110,022
- Median income Above-median income area
- $371,600
- Median home value Above-median home value
- 42.7%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Deforest pairs an upper-quartile household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 13%
- household income, US ZIPs
- Top 24%
- home value, US ZIPs
- 97
- people per sq mi
- 81%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53532 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53532 (Deforest, WI) rose +5.3% from 2023 to 2024. The all-transactions index moved from 238.4 in 2023 to 251.1 in 2024 (2000 = 100).
ZIP code 53532 is a mid-sized community (a standard USPS delivery area) in Deforest, Dane County, Wisconsin, home to 13,606 residents across 140.1 square miles, a density of 97 people per square mile, in the Chicago time zone.
ZIP 53532 skews affluent, with a median household income of $110,022 (41% above the average Wisconsin ZIP), while per-capita income is $51,761. Both reported hardship measures are comparatively low in absolute terms: poverty is 5.0% and unemployment is 2.0%. Housing is both higher-cost and owner-heavy: median home value is $371,600 (49% above the average Wisconsin ZIP), while 80.9% of occupied homes are owner-occupied and median rent is $1,414.
A solid share of residents have a four-year degree: 42.7% of adults hold a bachelor's degree or higher, the median age is 40.2, and the average commute is 25 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Dane County, so 53532 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53532
Top 5 sectors by establishment count in Deforest, WI
Which industries have the most business establishments in ZIP 53532.
- Construction
Construction
53 establishments
- Retail trade
Retail trade
43 establishments
- Wholesale trade
Wholesale trade
33 establishments
- Other services (except public administration)
Other services (except public administration)
31 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
26 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53532, Deforest, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
13,606
Population
140.1
Area (sq mi)
97
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53532?
40.2
Median Age
47.9%
Male
52.1%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$110,022
Median Household Income
+41% vs state ZIP avg
$51,761
Per Capita Income
5.0%
Poverty Rate
2.0%
Unemployment Rate
24.9 min
Mean Commute Time
How ZIP 53532 ranks among Wisconsin ZIPs
Deforest, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$110,022 Top 5% higher than 95% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,625housing units
6,625
Total Housing Units
6,387
Occupied Units
238
Vacant Units
2.57
Avg Household Size
Occupancy Type
$371,600
Median Home Value
+49% vs state ZIP avg
$1,414
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+5.3%
YoY Change (2024)
251
HPI Index (2000 = 100)
+151%
Total Change Since 2000
Home values in ZIP 53532 have increased 5.3% over the past year (2024). Since 2000, this ZIP has seen +151% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.8% | 174 |
| 2021 | +10.6% | 193 |
| 2022 | +13.7% | 219 |
| 2023 | +8.9% | 238 |
| 2024 | +5.3% | 251 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 353 business establishments in ZIP 53532, employing approximately 7,516 people with a combined annual payroll of $521,386,000.
353
Businesses
7,516
Employees
$521.4M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 53 | 15.0% |
| Retail trade | 43 | 12.2% |
| Wholesale trade | 33 | 9.3% |
| Other services (except public administration) | 31 | 8.8% |
| Administrative and support and waste management and remediation services | 26 | 7.4% |
| Health care and social assistance | 26 | 7.4% |
| Accommodation and food services | 26 | 7.4% |
| Manufacturing | 24 | 6.8% |
| Professional, scientific, and technical services | 23 | 6.5% |
| Finance and insurance | 17 | 4.8% |
| Transportation and warehousing | 16 | 4.5% |
| Real estate and rental and leasing | 16 | 4.5% |
| Educational services | 6 | 1.7% |
| Agriculture, forestry, fishing and hunting | 4 | 1.1% |
| Information | 4 | 1.1% |
| Arts, entertainment, and recreation | 3 | 0.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53532 vs 53598 →
ZIP 53532 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53704
Madison (53704)
44,034 residents
- 53590
Sun Prairie (53590)
36,294 residents
- 53597 16,844
Waunakee (53597)
16,844 residents
- 53532 13,606
Deforest (53532)
13,606 residents
- 53598 2,511
Windsor (53598)
2,511 residents
- 53911 1,351
Arlington (53911)
1,351 residents
- 53571 280
Morrisonville (53571)
280 residents
What this shows Among its immediate neighbors, ZIP 53532 ranks #4 by population - useful context the national average alone can't give.
ZIP 53532 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53597
Waunakee (53597)
$117,000 median income
- 53532
Deforest (53532)
$110,022 median income
- 53598
Windsor (53598)
$106,476 median income
- 53911
Arlington (53911)
$100,625 median income
- 53590
Sun Prairie (53590)
$97,051 median income
- 53704
Madison (53704)
$74,034 median income
- 53571
Morrisonville (53571)
$65,729 median income
What this shows By household income, ZIP 53532 ranks #2 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53532, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (13,606 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Dane County
Related Areas
Frequently Asked Questions
What county is ZIP code 53532 in?
ZIP code 53532 (Deforest) is located in Dane County, Wisconsin. Dane County contains multiple ZIP codes, see the full list at /counties/dane-wi.
What is the population of ZIP code 53532?
ZIP code 53532 in Deforest, WI has a population of 13,606 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53532?
The median household income in ZIP 53532 is $110,022, which is 44% above the national average of $76,288.
What is the average home value in ZIP 53532?
The median home value in ZIP 53532 is $371,600, which is 34% above the national average of $278,155.
What is the demographic makeup of ZIP 53532?
The largest racial group in ZIP 53532 is White at 85.4%. Hispanic or Latino residents make up 6.0% of the population.
How many businesses are in ZIP code 53532?
ZIP code 53532 has 353 business establishments employing approximately 7,516 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53532?
The top industries by establishment count in ZIP 53532 are: Construction (53), Retail trade (43), Wholesale trade (33). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 53532?
According to the FHFA House Price Index, home values in ZIP 53532 increased by 5.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 151%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53532?
In ZIP code 53532, 65.5% of residents aged 25+ have a high school diploma or higher, and 42.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53532?
The mean commute time for workers in ZIP code 53532 is 24.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53532?
In ZIP code 53532, approximately 80.9% of occupied housing units are owner-occupied and 19.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53532?
The poverty rate in ZIP code 53532 is 5.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53532's numbers, next.
- See how ZIP 53532 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Deforest, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.