Rio, WI · standard
ZIP Code 53960
Columbia County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,268
- 14/sq mi Moderate-density area
- $84,911
- Median income Above-median income area
- $282,100
- Median home value Near-median home value
- 23.5%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rio pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 32%
- household income, US ZIPs
- Top 36%
- home value, US ZIPs
- 14
- people per sq mi
- 79%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 53960 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 53960 (Rio, WI) rose +6.3% from 2023 to 2024. The all-transactions index moved from 192.4 in 2023 to 204.4 in 2024 (2000 = 100).
ZIP code 53960 covers 233.4 square miles in Rio, Columbia County, Wisconsin (a standard USPS delivery area), with a modest 3,268 residents on file, a density of 14 people per square mile, in the Chicago time zone.
ZIP 53960 lands in the middle-income range, with a median household income of $84,911 (9% above the average Wisconsin ZIP), while per-capita income is $43,869. The poverty rate is 10.2%, with unemployment at 1.5%; those measures add context to the income figure. Median home value is $282,100 (13% above the average Wisconsin ZIP) and median rent is $913; 79.3% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 23.5% of adults hold a bachelor's degree or higher, the median age is 44.8, and the average commute is 30 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Columbia County, so 53960 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 53960
Top 5 sectors by establishment count in Rio, WI
Which industries have the most business establishments in ZIP 53960.
- Construction
Construction
14 establishments
- Transportation and warehousing
Transportation and warehousing
8 establishments
- Accommodation and food services
Accommodation and food services
8 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Manufacturing
Manufacturing
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 53960, Rio, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,268
Population
233.4
Area (sq mi)
14
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 53960?
44.8
Median Age
52.5%
Male
47.5%
Female
1.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$84,911
Median Household Income
+9% vs state ZIP avg
$43,869
Per Capita Income
10.2%
Poverty Rate
1.5%
Unemployment Rate
30.2 min
Mean Commute Time
How ZIP 53960 ranks among Wisconsin ZIPs
Rio, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$84,911 Top 32% higher than 68% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,570housing units
1,570
Total Housing Units
1,431
Occupied Units
139
Vacant Units
2.36
Avg Household Size
Occupancy Type
$282,100
Median Home Value
+13% vs state ZIP avg
$913
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.3%
YoY Change (2024)
204
HPI Index (2000 = 100)
+104%
Total Change Since 2000
Home values in ZIP 53960 have increased 6.3% over the past year (2024). Since 2000, this ZIP has seen +104% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.3% | 146 |
| 2021 | +10.8% | 162 |
| 2022 | +11.8% | 181 |
| 2023 | +6.5% | 192 |
| 2024 | +6.3% | 204 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 72 business establishments in ZIP 53960, employing approximately 428 people with a combined annual payroll of $21,134,000.
72
Businesses
428
Employees
$21.1M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 14 | 19.4% |
| Transportation and warehousing | 8 | 11.1% |
| Accommodation and food services | 8 | 11.1% |
| Other services (except public administration) | 8 | 11.1% |
| Manufacturing | 6 | 8.3% |
| Wholesale trade | 6 | 8.3% |
| Retail trade | 6 | 8.3% |
| Professional, scientific, and technical services | 5 | 6.9% |
| Administrative and support and waste management and remediation services | 5 | 6.9% |
| Health care and social assistance | 3 | 4.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 53960 vs 53928 →
ZIP 53960 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53954
Pardeeville (53954)
6,926 residents
- 53960
Rio (53960)
3,268 residents
- 53911 1,351
Arlington (53911)
1,351 residents
- 53969 419
Wyocena (53969)
419 residents
- 53571 280
Morrisonville (53571)
280 residents
- 53928 128
Doylestown (53928)
128 residents
What this shows Among its immediate neighbors, ZIP 53960 ranks #2 by population - useful context the national average alone can't give.
ZIP 53960 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 53911
Arlington (53911)
$100,625 median income
- 53928
Doylestown (53928)
$85,625 median income
- 53960
Rio (53960)
$84,911 median income
- 53954
Pardeeville (53954)
$83,207 median income
- 53969
Wyocena (53969)
$77,222 median income
- 53571
Morrisonville (53571)
$65,729 median income
What this shows By household income, ZIP 53960 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 53960, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,268 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Columbia County
Related Areas
Frequently Asked Questions
What county is ZIP code 53960 in?
ZIP code 53960 (Rio) is located in Columbia County, Wisconsin. Columbia County contains multiple ZIP codes, see the full list at /counties/columbia-wi.
What is the population of ZIP code 53960?
ZIP code 53960 in Rio, WI has a population of 3,268 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 53960?
The median household income in ZIP 53960 is $84,911, which is 11% above the national average of $76,288.
What is the average home value in ZIP 53960?
The median home value in ZIP 53960 is $282,100, which is 1% above the national average of $278,155.
What is the demographic makeup of ZIP 53960?
The largest racial group in ZIP 53960 is White at 93.8%. Hispanic or Latino residents make up 2.8% of the population.
How many businesses are in ZIP code 53960?
ZIP code 53960 has 72 business establishments employing approximately 428 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 53960?
The top industries by establishment count in ZIP 53960 are: Construction (14), Transportation and warehousing (8), Accommodation and food services (8). There are 10 industry sectors represented in total.
How have home values changed in ZIP code 53960?
According to the FHFA House Price Index, home values in ZIP 53960 increased by 6.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 104%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 53960?
In ZIP code 53960, 58.7% of residents aged 25+ have a high school diploma or higher, and 23.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 53960?
The mean commute time for workers in ZIP code 53960 is 30.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 53960?
In ZIP code 53960, approximately 79.3% of occupied housing units are owner-occupied and 20.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 53960?
The poverty rate in ZIP code 53960 is 10.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 53960's numbers, next.
- See how ZIP 53960 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rio, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.