Residential delivery area · Wisconsin
ZIP Code 53960: Rio, WI
ZIP code 53960 uses the postal name Rio, Wisconsin and lies entirely in Columbia County (Census 2020 ZIP-county file). About 3,400 people live there (Census Bureau, ACS 2020-2024). Median household income is $84,911 (Census Bureau, ACS 2020-2024). By Census place, 1% of its land lies in Rio, and 3% in smaller places; 96% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Rio · its only residential ZIP
- County
- Columbia County
- Census places
- Rio
- Metro area
- Madison, WI
- House district
- WI-6 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 89.6 sq mi · 38 people per sq mi
Where is ZIP code 53960?
53960 centers on 43.426°, -89.235° and covers 89.6 square miles of land plus 1.6 of water. It borders 9 ZIP codes: 53928, 53969, 53955, 53932, 53954, 53923, 53925, 53532, 53590.
The map draws ZIP code areas only. For the streets inside 53960, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 53960 compare with the rest of Columbia County?
| Measure | 53960 | In Columbia County | In WI |
|---|---|---|---|
| People (ACS 2020-2024) | 3,396 | 11th of 19 | 356th of 783 |
| Median household income | $85k | 8th of 15 | 218th of 610 |
| Median home value | $282k | 8th of 16 | 196th of 612 |
Its median household income is higher than in 68% of U.S. residential ZIP codes, and it is denser than 37% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 53960?
The 2020 Census counted 3,370 people in 53960; the ACS, which samples households over 2020-2024, estimates 3,396. Between the 2010 and 2020 censuses its population grew 3.1% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 3,396
- 2020 Census count
- 3,370+3.1% since 2010 (3,268)
- Households
- 1,431
- Median age
- 44.8
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 53960?
Of the 3,396 people the ACS estimates in 53960, 17.0% are under 18 and 18.4% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (93.0%).
- Under 1817.0%
- 18 to 6464.6%
- 65 and older18.4%
- White, not Hispanic93.0%
- Other or two or more3.6%
- Hispanic or Latino2.8%
- Asian, not Hispanic0.4%
- Black, not Hispanic0.3%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 53960 earn?
Median household income is $84,911 (ACS 2020-2024), the 8th highest of the 15 ranked ZIP codes in Columbia County. It is not measurably different from 2015-2019 ($94,551 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $84,911±$8,879
- Income per person
- $43,869
- Below the poverty line
- 10.2%
- Unemployed (of the labor force)
- 1.5%
- Adults 25+ with a bachelor's degree
- 23.5%
- Adjusted gross income per tax return, 2022
- $76,4361,760 returns; wages 67% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 53960?
FHFA's house price index for 53960, built from repeat sales and appraisals of the same homes, rose 79% from 2015 to 2025 and rose 50% from 2020 to 2025, and moved +7.4% in 2025.
- Median home value (owners' estimate)
- $282,100
- Median gross rent
- $913
- Homes owned by their occupants
- 79.3%
- Housing units
- 1,570
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 53960?
72 business establishments had a location in this ZIP code in 2023, 3 fewer than in 2018; the most are in construction (ZIP Code Business Patterns).
- Construction14
- Transportation and warehousing8
- Accommodation and food services8
- Other services (except public administration)8
- Manufacturing6
- Wholesale trade6
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 53960?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 53928 | Doylestown | 63 | $86k | 4.1 mi |
| 53969 | Wyocena | 329 | $77k | 5.8 mi |
| 53955 | Poynette | 6,125 | $101k | 8.4 mi |
| 53932 | Fall River | 2,495 | $86k | 9.0 mi |
| 53954 | Pardeeville | 6,678 | $83k | 9.5 mi |
| 53923 | Cambria | 2,295 | $73k | 11.3 mi |
| 53925 | Columbus | 8,754 | $84k | 11.3 mi |
| 53532 | Deforest | 16,514 | $110k | 13.0 mi |
| 53590 | Sun Prairie | 45,602 | $97k | 15.7 mi |
| 53911 | Arlington | 1,450 | $101k | 9.6 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.