Oshkosh, WI · standard
ZIP Code 54901
Winnebago County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 37,710
- 873/sq mi High-density area
- $61,794
- Median income Below-median income area
- $177,700
- Median home value Near-median home value
- 23.4%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Oshkosh pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.
- 32nd pct
- household income, US ZIPs
- 37th pct
- home value, US ZIPs
- 873
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54901 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54901 (Oshkosh, WI) rose +13.7% from 2023 to 2024. The all-transactions index moved from 203.5 in 2023 to 231.3 in 2024 (2000 = 100).
ZIP code 54901 is a densely settled ZIP (a standard USPS delivery area) in Oshkosh, Winnebago County, Wisconsin, with 37,710 residents across 43.2 square miles, a density of 873 people per square mile, in the Chicago time zone.
ZIP 54901 reports a modest median household income of $61,794 (21% below the average Wisconsin ZIP), while per-capita income is $29,965. The poverty rate is 21.2%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $177,700 (29% below the average Wisconsin ZIP), and median rent is $962; owner occupancy is 49.6%.
Educational attainment sits below the national norm: 23.4% of adults hold a bachelor's degree or higher, the median age is 31, and the average commute is 19 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Winnebago County, so 54901 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54901
Top 5 sectors by establishment count in Oshkosh, WI
Which industries have the most business establishments in ZIP 54901.
- Health care and social assistance
Health care and social assistance
99 establishments
- Retail trade
Retail trade
97 establishments
- Accommodation and food services
Accommodation and food services
96 establishments
- Other services (except public administration)
Other services (except public administration)
82 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
52 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54901, Oshkosh, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
37,710
Population
43.2
Area (sq mi)
873
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54901?
31.0
Median Age
52.2%
Male
47.8%
Female
3.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,794
Median Household Income
-21% vs state ZIP avg
$29,965
Per Capita Income
21.2%
Poverty Rate
3.3%
Unemployment Rate
18.8 min
Mean Commute Time
How ZIP 54901 ranks nationally
Oshkosh, WI household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$61,794 32nd percentile higher than 32% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
15,439housing units
15,439
Total Housing Units
14,109
Occupied Units
1,330
Vacant Units
2.25
Avg Household Size
Occupancy Type
$177,700
Median Home Value
-29% vs state ZIP avg
$962
Median Rent
1959
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+13.7%
YoY Change (2024)
231
HPI Index (2000 = 100)
+131%
Total Change Since 2000
Home values in ZIP 54901 have increased 13.7% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.9% | 146 |
| 2021 | +10.2% | 160 |
| 2022 | +15.0% | 185 |
| 2023 | +10.3% | 203 |
| 2024 | +13.7% | 231 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 705 business establishments in ZIP 54901, employing approximately 13,027 people with a combined annual payroll of $637,280,000.
705
Businesses
13,027
Employees
$637.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 99 | 14.0% |
| Retail trade | 97 | 13.8% |
| Accommodation and food services | 96 | 13.6% |
| Other services (except public administration) | 82 | 11.6% |
| Professional, scientific, and technical services | 52 | 7.4% |
| Manufacturing | 50 | 7.1% |
| Construction | 45 | 6.4% |
| Finance and insurance | 45 | 6.4% |
| Real estate and rental and leasing | 32 | 4.5% |
| Administrative and support and waste management and remediation services | 31 | 4.4% |
| Arts, entertainment, and recreation | 20 | 2.8% |
| Transportation and warehousing | 17 | 2.4% |
| Wholesale trade | 14 | 2.0% |
| Information | 11 | 1.6% |
| Educational services | 7 | 1.0% |
| Management of companies and enterprises | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54901 vs 54985 →
ZIP 54901 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54956
Neenah (54956)
42,696 residents
- 54901
Oshkosh (54901)
37,710 residents
- 54902
Oshkosh (54902)
22,375 residents
- 54904
Oshkosh (54904)
20,623 residents
- 54985 836
Winnebago (54985)
836 residents
- 54927 538
Butte Des Morts (54927)
538 residents
What this shows Among its immediate neighbors, ZIP 54901 ranks #2 by population - useful context the national average alone can't give.
ZIP 54901 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54927
Butte Des Morts (54927)
$128,523 median income
- 54904
Oshkosh (54904)
$93,341 median income
- 54956
Neenah (54956)
$85,869 median income
- 54902
Oshkosh (54902)
$65,612 median income
- 54901
Oshkosh (54901)
$61,794 median income
What this shows By household income, ZIP 54901 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54901, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (37,710 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Winnebago County
Related Areas
Frequently Asked Questions
What county is ZIP code 54901 in?
ZIP code 54901 (Oshkosh) is located in Winnebago County, Wisconsin. Winnebago County contains multiple ZIP codes, see the full list at /counties/winnebago-wi.
What is the population of ZIP code 54901?
ZIP code 54901 in Oshkosh, WI has a population of 37,710 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54901?
The median household income in ZIP 54901 is $61,794, which is 19% below the national average of $76,288.
What is the average home value in ZIP 54901?
The median home value in ZIP 54901 is $177,700, which is 36% below the national average of $278,155.
What is the demographic makeup of ZIP 54901?
The largest racial group in ZIP 54901 is White at 81.9%. Hispanic or Latino residents make up 4.4% of the population.
How many businesses are in ZIP code 54901?
ZIP code 54901 has 705 business establishments employing approximately 13,027 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54901?
The top industries by establishment count in ZIP 54901 are: Health care and social assistance (99), Retail trade (97), Accommodation and food services (96). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54901?
According to the FHFA House Price Index, home values in ZIP 54901 increased by 13.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 131%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54901?
In ZIP code 54901, 58.9% of residents aged 25+ have a high school diploma or higher, and 23.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54901?
The mean commute time for workers in ZIP code 54901 is 18.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54901?
In ZIP code 54901, approximately 49.6% of occupied housing units are owner-occupied and 50.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54901?
The poverty rate in ZIP code 54901 is 21.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54901's numbers, next.
- See how ZIP 54901 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Oshkosh, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.