Oshkosh, WI · standard
ZIP Code 54901
Winnebago County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 37,710
- 873/sq mi
- $61,794
- Median income
- $177,700
- Median home value
- 23.4%
- Bachelor's or higher
The verdict
Oshkosh pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.
- 32th pct
- household income, US ZIPs
- 37th pct
- home value, US ZIPs
- 873
- people per sq mi
- 50%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54901 against every reporting US ZIP.
ZIP code 54901 is classified by USPS as a standard delivery area and covers roughly 43.2 square miles in Oshkosh, Winnebago County, Wisconsin. The area is home to 37,710 residents, producing a population density of 873 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54901 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54901 sits at $61,794 (21% below the Wisconsin average), while per-capita income is $29,965. The poverty rate stands at 21.2% and the unemployment rate at 3.3%. On housing, the median home value is $177,700 (29% below the state average) with median rent at $962 per month, and 49.6% of occupied units are owner-occupied, a direct signal of whether 54901 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 23.4% of adults hold a bachelor's degree or higher, the median age is 31, and the average commute is 19 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Winnebago County, so you can benchmark 54901 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54901
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54901.
- Health care and social assistance
Health care and social assistance
99 establishments
- Retail trade
Retail trade
97 establishments
- Accommodation and food services
Accommodation and food services
96 establishments
- Other services (except public administration)
Other services (except public administration)
82 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
52 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54901, Oshkosh, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
37,710
Population
43.2
Area (sq mi)
873
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54901?
31.0
Median Age
52.2%
Male
47.8%
Female
3.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,794
Median Household Income
-21% vs state
$29,965
Per Capita Income
21.2%
Poverty Rate
3.3%
Unemployment Rate
18.8 min
Mean Commute Time
How ZIP 54901 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$61,794 32nd percentile higher than 32% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
15,439
Total Housing Units
14,109
Occupied Units
1,330
Vacant Units
2.25
Avg Household Size
Occupancy Type
$177,700
Median Home Value
-29% vs state
$962
Median Rent
1959
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+13.7%
YoY Change (2024)
231
HPI Index (2000 = 100)
+131%
Total Change Since 2000
Home values in ZIP 54901 have increased 13.7% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.9% | 146 |
| 2021 | +10.2% | 160 |
| 2022 | +15.0% | 185 |
| 2023 | +10.3% | 203 |
| 2024 | +13.7% | 231 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 705 business establishments in ZIP 54901, employing approximately 13,027 people with a combined annual payroll of $637,280,000.
705
Businesses
13,027
Employees
$637.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 99 | 14.0% |
| Retail trade | 97 | 13.8% |
| Accommodation and food services | 96 | 13.6% |
| Other services (except public administration) | 82 | 11.6% |
| Professional, scientific, and technical services | 52 | 7.4% |
| Manufacturing | 50 | 7.1% |
| Construction | 45 | 6.4% |
| Finance and insurance | 45 | 6.4% |
| Real estate and rental and leasing | 32 | 4.5% |
| Administrative and support and waste management and remediation services | 31 | 4.4% |
| Arts, entertainment, and recreation | 20 | 2.8% |
| Transportation and warehousing | 17 | 2.4% |
| Wholesale trade | 14 | 2.0% |
| Information | 11 | 1.6% |
| Educational services | 7 | 1.0% |
| Management of companies and enterprises | 5 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54901 vs 54985 →
ZIP 54901 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54956
Neenah (54956)
42,696 residents
- 54901
Oshkosh (54901)
37,710 residents
- 54902
Oshkosh (54902)
22,375 residents
- 54904
Oshkosh (54904)
20,623 residents
- 54985 836
Winnebago (54985)
836 residents
- 54927 538
Butte Des Morts (54927)
538 residents
What this shows Among its immediate neighbors, ZIP 54901 ranks #2 by population — useful context the national average alone can't give.
ZIP 54901 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54927
Butte Des Morts (54927)
$128,523 median income
- 54904
Oshkosh (54904)
$93,341 median income
- 54956
Neenah (54956)
$85,869 median income
- 54902
Oshkosh (54902)
$65,612 median income
- 54901
Oshkosh (54901)
$61,794 median income
What this shows By household income, ZIP 54901 ranks #5 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Winnebago County
Related Areas
Frequently Asked Questions
What county is ZIP code 54901 in? ▼
What is the population of ZIP code 54901? ▼
What is the median household income in ZIP 54901? ▼
What is the average home value in ZIP 54901? ▼
What is the demographic makeup of ZIP 54901? ▼
How many businesses are in ZIP code 54901? ▼
What are the main industries in ZIP code 54901? ▼
How have home values changed in ZIP code 54901? ▼
What is the education level in ZIP code 54901? ▼
What is the average commute time in ZIP 54901? ▼
What percentage of residents own vs. rent in ZIP 54901? ▼
What is the poverty rate in ZIP code 54901? ▼
ZIP Code Research Guides
Official Data Resources for Oshkosh, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.