Oshkosh, WI · standard

ZIP Code 54901

Winnebago County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

37,710
873/sq mi
$61,794
Median income
$177,700
Median home value
23.4%
Bachelor's or higher

The verdict

Oshkosh pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.

32th pct
household income, US ZIPs
37th pct
home value, US ZIPs
873
people per sq mi
50%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54901 against every reporting US ZIP.

ZIP code 54901 is classified by USPS as a standard delivery area and covers roughly 43.2 square miles in Oshkosh, Winnebago County, Wisconsin. The area is home to 37,710 residents, producing a population density of 873 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54901 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54901 sits at $61,794 (21% below the Wisconsin average), while per-capita income is $29,965. The poverty rate stands at 21.2% and the unemployment rate at 3.3%. On housing, the median home value is $177,700 (29% below the state average) with median rent at $962 per month, and 49.6% of occupied units are owner-occupied, a direct signal of whether 54901 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 23.4% of adults hold a bachelor's degree or higher, the median age is 31, and the average commute is 19 minutes. We also surface 5 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Winnebago County, so you can benchmark 54901 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54901

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54901.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54901, Oshkosh, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

37,710

Population

43.2

Area (sq mi)

873

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54901?

31.0

Median Age

52.2%

Male

47.8%

Female

3.6%

Foreign-Born

White 81.9%
African American 6.1%
Asian 3.4%
American Indian or Alaska Native 0.7%
Native Hawaiian or Pacific Islander 0.2%
Two or More Ethnicities 6.5%
Hispanic or Latino 4.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$61,794

Median Household Income

-21% vs state

$29,965

Per Capita Income

21.2%

Poverty Rate

3.3%

Unemployment Rate

18.8 min

Mean Commute Time

How ZIP 54901 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$61,794 32nd percentile higher than 32% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.9%
Bachelor's Degree or Higher 23.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

15,439

Total Housing Units

14,109

Occupied Units

1,330

Vacant Units

2.25

Avg Household Size

Occupancy Type

Owner 49.6%
Renter 50.4%

$177,700

Median Home Value

-29% vs state

$962

Median Rent

1959

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+13.7%

YoY Change (2024)

231

HPI Index (2000 = 100)

+131%

Total Change Since 2000

Home values in ZIP 54901 have increased 13.7% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.9% 146
2021 +10.2% 160
2022 +15.0% 185
2023 +10.3% 203
2024 +13.7% 231

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 705 business establishments in ZIP 54901, employing approximately 13,027 people with a combined annual payroll of $637,280,000.

705

Businesses

13,027

Employees

$637.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 99 14.0%
Retail trade 97 13.8%
Accommodation and food services 96 13.6%
Other services (except public administration) 82 11.6%
Professional, scientific, and technical services 52 7.4%
Manufacturing 50 7.1%
Construction 45 6.4%
Finance and insurance 45 6.4%
Real estate and rental and leasing 32 4.5%
Administrative and support and waste management and remediation services 31 4.4%
Arts, entertainment, and recreation 20 2.8%
Transportation and warehousing 17 2.4%
Wholesale trade 14 2.0%
Information 11 1.6%
Educational services 7 1.0%
Management of companies and enterprises 5 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54901 vs 54985 →

ZIP 54901 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54901 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54901 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54901 ranks #5 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54985 Winnebago, WI 836 1.1 mi
54902 Oshkosh, WI 22,375 7.9 mi
54956 Neenah, WI 42,696 8.3 mi
54904 Oshkosh, WI 20,623 5.4 mi
54927 Butte Des Morts, WI 538 6.6 mi

More ZIP Codes in Winnebago County

Frequently Asked Questions

What county is ZIP code 54901 in?
ZIP code 54901 (Oshkosh) is located in Winnebago County, Wisconsin. Winnebago County contains multiple ZIP codes, see the full list at /counties/winnebago-wi.
What is the population of ZIP code 54901?
ZIP code 54901 in Oshkosh, WI has a population of 37,710 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54901?
The median household income in ZIP 54901 is $61,794, which is 19% below the national average of $76,288.
What is the average home value in ZIP 54901?
The median home value in ZIP 54901 is $177,700, which is 36% below the national average of $278,155.
What is the demographic makeup of ZIP 54901?
The largest racial group in ZIP 54901 is White at 81.9%. Hispanic or Latino residents make up 4.4% of the population.
How many businesses are in ZIP code 54901?
ZIP code 54901 has 705 business establishments employing approximately 13,027 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54901?
The top industries by establishment count in ZIP 54901 are: Health care and social assistance (99), Retail trade (97), Accommodation and food services (96). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54901?
According to the FHFA House Price Index, home values in ZIP 54901 increased by 13.7% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 131%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54901?
In ZIP code 54901, 58.9% of residents aged 25+ have a high school diploma or higher, and 23.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54901?
The mean commute time for workers in ZIP code 54901 is 18.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54901?
In ZIP code 54901, approximately 49.6% of occupied housing units are owner-occupied and 50.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54901?
The poverty rate in ZIP code 54901 is 21.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Oshkosh, WI

Verify and explore additional data for this area using these official government sources.