Residential delivery area · Wisconsin
ZIP Code 54304: Green Bay, WI
ZIP code 54304 uses the postal name Green Bay, Wisconsin and lies entirely in Brown County (Census 2020 ZIP-county file). About 29,000 people live there (Census Bureau, ACS 2020-2024), the 4th most populous of Green Bay's 7 residential ZIP codes. Median household income is $63,865 (Census Bureau, ACS 2020-2024). Most of its land (52%) lies in the city of Ashwaubenon; 49% is in Green Bay.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Green Bay · 7 residential ZIPs
- County
- Brown County
- Census places
- Ashwaubenon (52%); Green Bay (49%)
- Metro area
- Green Bay, WI
- House district
- WI-8 119th Congress
- State
- Wisconsin
- Time zone
- Central
- Land area
- 11.7 sq mi · 2,444 people per sq mi
Where is ZIP code 54304?
54304 centers on 44.493°, -88.067° and covers 11.7 square miles of land plus 0.6 of water. It borders 4 ZIP codes: 54301, 54303, 54115, 54313.
The map draws ZIP code areas only. For the streets inside 54304, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 54304 compare with the rest of Green Bay?
| Measure | 54304 | In Green Bay | In Brown County | In WI |
|---|---|---|---|---|
| People (ACS 2020-2024) | 28,502 | 4th of 7 | 5th of 19 | 52nd of 783 |
| Median household income | $64k | 4th of 6 | 15th of 17 | 505th of 610 |
| Median home value | $221k | 4th of 6 | 16th of 18 | 390th of 612 |
Its median household income is higher than in 36% of U.S. residential ZIP codes, and it is denser than 86% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 54304?
The 2020 Census counted 27,679 people in 54304; the ACS, which samples households over 2020-2024, estimates 28,502. Between the 2010 and 2020 censuses its population fell 1.7% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 28,502
- 2020 Census count
- 27,679−1.7% since 2010 (28,153)
- Households
- 12,750
- Median age
- 37.6
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 54304?
Of the 28,502 people the ACS estimates in 54304, 21.4% are under 18 and 16.3% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (69.8%), then Other or two or more (11.7%).
- Under 1821.4%
- 18 to 6462.3%
- 65 and older16.3%
- White, not Hispanic69.8%
- Other or two or more11.7%
- Hispanic or Latino10.8%
- Asian, not Hispanic4.6%
- Black, not Hispanic3.1%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 54304 earn?
Median household income is $63,865 (ACS 2020-2024), the 15th highest of the 17 ranked ZIP codes in Brown County. It is not measurably different from 2015-2019 ($60,986 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $63,865
- Income per person
- $38,684
- Below the poverty line
- 14.5%
- Unemployed (of the labor force)
- 3.1%
- Adults 25+ with a bachelor's degree
- 29.8%
- Adjusted gross income per tax return, 2022
- $64,41114,520 returns; wages 69% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 54304?
FHFA's house price index for 54304, built from repeat sales and appraisals of the same homes, rose 137% from 2015 to 2025 and rose 73% from 2020 to 2025, and moved +7.5% in 2025.
- Median home value (owners' estimate)
- $220,600
- Median gross rent
- $933
- Homes owned by their occupants
- 57.4%
- Housing units
- 13,328
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 54304?
1,212 business establishments had a location in this ZIP code in 2023, 14 more than in 2018; the most are in retail trade (ZIP Code Business Patterns).
- Retail trade226
- Accommodation and food services117
- Health care and social assistance113
- Professional, scientific, and technical services93
- Wholesale trade92
- Other services (except public administration)89
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 54304?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 54301 | Green Bay | 21,724 | $79k | 2.7 mi |
| 54303 | Green Bay | 28,153 | $61k | 3.6 mi |
| 54115 | De Pere | 50,411 | $95k | 6.1 mi |
| 54313 | Green Bay | 41,422 | $108k | 6.7 mi |
| 54307 | Green Bay | 1,128 | – | 2.2 mi (near) |
| 54302 | Green Bay | 30,333 | $59k | 4.6 mi (near) |
| 54155 | Oneida | 7,418 | $100k | 7.0 mi (near) |
| 54311 | Green Bay | 37,879 | $85k | 8.7 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.