PlainZIP

Green Bay, WI · standard

ZIP Code 54304

Brown County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

28,153
925/sq mi
$63,865
Median income
$220,600
Median home value
29.8%
Bachelor's or higher

The verdict

Green Bay pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.

36th pct
household income, US ZIPs
49th pct
home value, US ZIPs
925
people per sq mi
57%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54304 against every reporting US ZIP.

ZIP code 54304 is classified by USPS as a standard delivery area and covers roughly 30.4 square miles in Green Bay, Brown County, Wisconsin. The area is home to 28,153 residents, producing a population density of 925 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54304 against Wisconsin and the nation.

On the economic side, the median household income for ZIP 54304 sits at $63,865 (18% below the Wisconsin average), while per-capita income is $38,684. The poverty rate stands at 14.5% and the unemployment rate at 3.1%. On housing, the median home value is $220,600 (11% below the state average) with median rent at $933 per month, and 57.4% of occupied units are owner-occupied, a direct signal of whether 54304 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 29.8% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 18 minutes. We also surface 8 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Brown County, so you can benchmark 54304 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 54304

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 54304.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54304, Green Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

28,153

Population

30.4

Area (sq mi)

925

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54304?

37.6

Median Age

48.7%

Male

51.3%

Female

5.3%

Foreign-Born

White 70.7%
African American 3.4%
Asian 4.7%
American Indian or Alaska Native 4.9%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 12.3%
Hispanic or Latino 10.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$63,865

Median Household Income

-18% vs state

$38,684

Per Capita Income

14.5%

Poverty Rate

3.1%

Unemployment Rate

18.3 min

Mean Commute Time

How ZIP 54304 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$63,865 36th percentile higher than 36% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.2%
Bachelor's Degree or Higher 29.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

13,328

Total Housing Units

12,750

Occupied Units

578

Vacant Units

2.21

Avg Household Size

Occupancy Type

Owner 57.4%
Renter 42.6%

$220,600

Median Home Value

-11% vs state

$933

Median Rent

1971

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.0%

YoY Change (2024)

239

HPI Index (2000 = 100)

+139%

Total Change Since 2000

Home values in ZIP 54304 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +139% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.7% 148
2021 +10.6% 164
2022 +18.3% 194
2023 +15.4% 224
2024 +7.0% 239

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,212 business establishments in ZIP 54304, employing approximately 29,272 people with a combined annual payroll of $1,887,501,000.

1,212

Businesses

29,272

Employees

$1.9B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 226 18.6%
Accommodation and food services 117 9.7%
Health care and social assistance 113 9.3%
Professional, scientific, and technical services 93 7.7%
Wholesale trade 92 7.6%
Other services (except public administration) 89 7.3%
Manufacturing 82 6.8%
Construction 78 6.4%
Finance and insurance 74 6.1%
Administrative and support and waste management and remediation services 69 5.7%
Transportation and warehousing 53 4.4%
Real estate and rental and leasing 42 3.5%
Information 25 2.1%
Arts, entertainment, and recreation 23 1.9%
Educational services 17 1.4%
Management of companies and enterprises 12 1.0%
Utilities 5 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54304 vs 54307 →

ZIP 54304 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54304 ranks #4 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54304 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54304 ranks #6 of 8 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54307 Green Bay, WI 1,092 2.2 mi
54301 Green Bay, WI 22,742 2.5 mi
54303 Green Bay, WI 27,041 3.2 mi
54302 Green Bay, WI 30,611 4.6 mi
54115 De Pere, WI 41,178 6.3 mi
54313 Green Bay, WI 35,897 6.7 mi
54155 Oneida, WI 5,451 6.7 mi
54173 Suamico, WI 4,095 10.5 mi

More ZIP Codes in Brown County

54115 standard
De Pere, WI
Pop: 41,178
54313 standard
Green Bay, WI
Pop: 35,897
54311 standard
Green Bay, WI
Pop: 33,580
54302 standard
Green Bay, WI
Pop: 30,611
54303 standard
Green Bay, WI
Pop: 27,041
54301 standard
Green Bay, WI
Pop: 22,742

Related Areas

Brown County Green Bay, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54304 in? ▼
ZIP code 54304 (Green Bay) is located in Brown County, Wisconsin. Brown County contains multiple ZIP codes, see the full list at /counties/brown-wi.
What is the population of ZIP code 54304? ▼
ZIP code 54304 in Green Bay, WI has a population of 28,153 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54304? ▼
The median household income in ZIP 54304 is $63,865, which is 16% below the national average of $76,288.
What is the average home value in ZIP 54304? ▼
The median home value in ZIP 54304 is $220,600, which is 21% below the national average of $278,155.
What is the demographic makeup of ZIP 54304? ▼
The largest racial group in ZIP 54304 is White at 70.7%. Hispanic or Latino residents make up 10.8% of the population.
How many businesses are in ZIP code 54304? ▼
ZIP code 54304 has 1,212 business establishments employing approximately 29,272 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54304? ▼
The top industries by establishment count in ZIP 54304 are: Retail trade (226), Accommodation and food services (117), Health care and social assistance (113). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54304? ▼
According to the FHFA House Price Index, home values in ZIP 54304 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 139%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54304? ▼
In ZIP code 54304, 63.2% of residents aged 25+ have a high school diploma or higher, and 29.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54304? ▼
The mean commute time for workers in ZIP code 54304 is 18.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54304? ▼
In ZIP code 54304, approximately 57.4% of occupied housing units are owner-occupied and 42.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54304? ▼
The poverty rate in ZIP code 54304 is 14.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Green Bay, WI

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.