Green Bay, WI · standard
ZIP Code 54304
Brown County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 28,153
- 925/sq mi High-density area
- $63,865
- Median income Near-median income area
- $220,600
- Median home value Near-median home value
- 29.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Green Bay pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.
- 36th pct
- household income, US ZIPs
- 49th pct
- home value, US ZIPs
- 925
- people per sq mi
- 57%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54304 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54304 (Green Bay, WI) rose +7.0% from 2023 to 2024. The all-transactions index moved from 223.6 in 2023 to 239.3 in 2024 (2000 = 100).
ZIP code 54304 is a densely settled ZIP (a standard USPS delivery area) in Green Bay, Brown County, Wisconsin, with 28,153 residents across 30.4 square miles, a density of 925 people per square mile, in the Chicago time zone.
ZIP 54304 reports a modest median household income of $63,865 (18% below the average Wisconsin ZIP), while per-capita income is $38,684. The poverty rate is 14.5%, with unemployment at 3.1%; those measures add context to the income figure. Median home value is $220,600 (11% below the average Wisconsin ZIP) and median rent is $933; 57.4% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 29.8% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 18 minutes. The page also surfaces 8 ZIP codes within roughly 10 miles and 6 more in Brown County, so 54304 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54304
Top 5 sectors by establishment count in Green Bay, WI
Which industries have the most business establishments in ZIP 54304.
- Retail trade
Retail trade
226 establishments
- Accommodation and food services
Accommodation and food services
117 establishments
- Health care and social assistance
Health care and social assistance
113 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
93 establishments
- Wholesale trade
Wholesale trade
92 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54304, Green Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
28,153
Population
30.4
Area (sq mi)
925
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54304?
37.6
Median Age
48.7%
Male
51.3%
Female
5.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$63,865
Median Household Income
-18% vs state ZIP avg
$38,684
Per Capita Income
14.5%
Poverty Rate
3.1%
Unemployment Rate
18.3 min
Mean Commute Time
How ZIP 54304 ranks among Wisconsin ZIPs
Green Bay, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$63,865 22nd percentile higher than 22% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
13,328housing units
13,328
Total Housing Units
12,750
Occupied Units
578
Vacant Units
2.21
Avg Household Size
Occupancy Type
$220,600
Median Home Value
-11% vs state ZIP avg
$933
Median Rent
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.0%
YoY Change (2024)
239
HPI Index (2000 = 100)
+139%
Total Change Since 2000
Home values in ZIP 54304 have increased 7.0% over the past year (2024). Since 2000, this ZIP has seen +139% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.7% | 148 |
| 2021 | +10.6% | 164 |
| 2022 | +18.3% | 194 |
| 2023 | +15.4% | 224 |
| 2024 | +7.0% | 239 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,212 business establishments in ZIP 54304, employing approximately 29,272 people with a combined annual payroll of $1,887,501,000.
1,212
Businesses
29,272
Employees
$1.9B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 226 | 18.6% |
| Accommodation and food services | 117 | 9.7% |
| Health care and social assistance | 113 | 9.3% |
| Professional, scientific, and technical services | 93 | 7.7% |
| Wholesale trade | 92 | 7.6% |
| Other services (except public administration) | 89 | 7.3% |
| Manufacturing | 82 | 6.8% |
| Construction | 78 | 6.4% |
| Finance and insurance | 74 | 6.1% |
| Administrative and support and waste management and remediation services | 69 | 5.7% |
| Transportation and warehousing | 53 | 4.4% |
| Real estate and rental and leasing | 42 | 3.5% |
| Information | 25 | 2.1% |
| Arts, entertainment, and recreation | 23 | 1.9% |
| Educational services | 17 | 1.4% |
| Management of companies and enterprises | 12 | 1.0% |
| Utilities | 5 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54304 vs 54307 →
ZIP 54304 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54115
De Pere (54115)
41,178 residents
- 54313
Green Bay (54313)
35,897 residents
- 54302
Green Bay (54302)
30,611 residents
- 54304
Green Bay (54304)
28,153 residents
- 54303
Green Bay (54303)
27,041 residents
- 54301
Green Bay (54301)
22,742 residents
- 54155 5,451
Oneida (54155)
5,451 residents
- 54173 4,095
Suamico (54173)
4,095 residents
- 54307 1,092
Green Bay (54307)
1,092 residents
What this shows Among its immediate neighbors, ZIP 54304 ranks #4 by population - useful context the national average alone can't give.
ZIP 54304 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54173
Suamico (54173)
$107,708 median income
- 54313
Green Bay (54313)
$107,599 median income
- 54155
Oneida (54155)
$99,597 median income
- 54115
De Pere (54115)
$94,721 median income
- 54301
Green Bay (54301)
$78,684 median income
- 54304
Green Bay (54304)
$63,865 median income
- 54303
Green Bay (54303)
$60,781 median income
- 54302
Green Bay (54302)
$58,506 median income
What this shows By household income, ZIP 54304 ranks #6 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54304, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (28,153 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Brown County
Related Areas
Frequently Asked Questions
What county is ZIP code 54304 in?
ZIP code 54304 (Green Bay) is located in Brown County, Wisconsin. Brown County contains multiple ZIP codes, see the full list at /counties/brown-wi.
What is the population of ZIP code 54304?
ZIP code 54304 in Green Bay, WI has a population of 28,153 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54304?
The median household income in ZIP 54304 is $63,865, which is 16% below the national average of $76,288.
What is the average home value in ZIP 54304?
The median home value in ZIP 54304 is $220,600, which is 21% below the national average of $278,155.
What is the demographic makeup of ZIP 54304?
The largest racial group in ZIP 54304 is White at 70.7%. Hispanic or Latino residents make up 10.8% of the population.
How many businesses are in ZIP code 54304?
ZIP code 54304 has 1,212 business establishments employing approximately 29,272 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54304?
The top industries by establishment count in ZIP 54304 are: Retail trade (226), Accommodation and food services (117), Health care and social assistance (113). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54304?
According to the FHFA House Price Index, home values in ZIP 54304 increased by 7.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 139%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54304?
In ZIP code 54304, 63.2% of residents aged 25+ have a high school diploma or higher, and 29.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54304?
The mean commute time for workers in ZIP code 54304 is 18.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54304?
In ZIP code 54304, approximately 57.4% of occupied housing units are owner-occupied and 42.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54304?
The poverty rate in ZIP code 54304 is 14.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54304's numbers, next.
- See how ZIP 54304 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Green Bay, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.