Green Bay, WI · standard
ZIP Code 54301
Brown County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,742
- 1,351/sq mi High-density area
- $78,684
- Median income Near-median income area
- $225,600
- Median home value Near-median home value
- 36.8%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Green Bay pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 40%
- household income, US ZIPs
- Top 49%
- home value, US ZIPs
- 1,351
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54301 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54301 (Green Bay, WI) rose +7.5% from 2023 to 2024. The all-transactions index moved from 209.1 in 2023 to 224.8 in 2024 (2000 = 100).
ZIP code 54301 is a densely settled ZIP (a standard USPS delivery area) in Green Bay, Brown County, Wisconsin, with 22,742 residents across 16.8 square miles, a density of 1,351 people per square mile, in the Chicago time zone.
ZIP 54301 lands in the middle-income range, with a median household income of $78,684 (1% above the average Wisconsin ZIP), while per-capita income is $40,282. The poverty rate is 9.7%, with unemployment at 4.0%; those measures add context to the income figure. Median home value is $225,600 (9% below the average Wisconsin ZIP) and median rent is $1,021; 68.5% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 36.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 18 minutes. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in Brown County, so 54301 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54301
Top 5 sectors by establishment count in Green Bay, WI
Which industries have the most business establishments in ZIP 54301.
- Health care and social assistance
Health care and social assistance
124 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
89 establishments
- Finance and insurance
Finance and insurance
66 establishments
- Other services (except public administration)
Other services (except public administration)
56 establishments
- Accommodation and food services
Accommodation and food services
55 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54301, Green Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,742
Population
16.8
Area (sq mi)
1,351
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54301?
40.6
Median Age
50.4%
Male
49.6%
Female
5.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$78,684
Median Household Income
+1% vs state ZIP avg
$40,282
Per Capita Income
9.7%
Poverty Rate
4.0%
Unemployment Rate
17.7 min
Mean Commute Time
How ZIP 54301 ranks among Wisconsin ZIPs
Green Bay, WI household income vs. every Wisconsin ZIP code
Median household income among 755 reporting Wisconsin ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$78,684 Top 43% higher than 57% of 755 Wisconsin ZIPs
Each bar is a $20K-wide band; taller bars hold more Wisconsin ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,562housing units
10,562
Total Housing Units
9,892
Occupied Units
670
Vacant Units
2.15
Avg Household Size
Occupancy Type
$225,600
Median Home Value
-9% vs state ZIP avg
$1,021
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.5%
YoY Change (2024)
225
HPI Index (2000 = 100)
+125%
Total Change Since 2000
Home values in ZIP 54301 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +125% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 144 |
| 2021 | +12.0% | 161 |
| 2022 | +14.3% | 184 |
| 2023 | +13.6% | 209 |
| 2024 | +7.5% | 225 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 619 business establishments in ZIP 54301, employing approximately 13,861 people with a combined annual payroll of $925,254,000.
619
Businesses
13,861
Employees
$925.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 124 | 20.0% |
| Professional, scientific, and technical services | 89 | 14.4% |
| Finance and insurance | 66 | 10.7% |
| Other services (except public administration) | 56 | 9.1% |
| Accommodation and food services | 55 | 8.9% |
| Retail trade | 51 | 8.2% |
| Real estate and rental and leasing | 34 | 5.5% |
| Construction | 31 | 5.0% |
| Administrative and support and waste management and remediation services | 31 | 5.0% |
| Information | 20 | 3.2% |
| Wholesale trade | 16 | 2.6% |
| Arts, entertainment, and recreation | 13 | 2.1% |
| Transportation and warehousing | 12 | 1.9% |
| Manufacturing | 8 | 1.3% |
| Educational services | 8 | 1.3% |
| Management of companies and enterprises | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54301 vs 54307 →
ZIP 54301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54115
De Pere (54115)
41,178 residents
- 54313
Green Bay (54313)
35,897 residents
- 54311
Green Bay (54311)
33,580 residents
- 54302
Green Bay (54302)
30,611 residents
- 54304
Green Bay (54304)
28,153 residents
- 54303
Green Bay (54303)
27,041 residents
- 54301
Green Bay (54301)
22,742 residents
- 54307 1,092
Green Bay (54307)
1,092 residents
What this shows Among its immediate neighbors, ZIP 54301 ranks #7 by population - useful context the national average alone can't give.
ZIP 54301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54313
Green Bay (54313)
$107,599 median income
- 54115
De Pere (54115)
$94,721 median income
- 54311
Green Bay (54311)
$84,914 median income
- 54301
Green Bay (54301)
$78,684 median income
- 54304
Green Bay (54304)
$63,865 median income
- 54303
Green Bay (54303)
$60,781 median income
- 54302
Green Bay (54302)
$58,506 median income
What this shows By household income, ZIP 54301 ranks #4 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54301, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,742 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Brown County
Related Areas
Frequently Asked Questions
What county is ZIP code 54301 in?
ZIP code 54301 (Green Bay) is located in Brown County, Wisconsin. Brown County contains multiple ZIP codes, see the full list at /counties/brown-wi.
What is the population of ZIP code 54301?
ZIP code 54301 in Green Bay, WI has a population of 22,742 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54301?
The median household income in ZIP 54301 is $78,684, which is 3% above the national average of $76,288.
What is the average home value in ZIP 54301?
The median home value in ZIP 54301 is $225,600, which is 19% below the national average of $278,155.
What is the demographic makeup of ZIP 54301?
The largest racial group in ZIP 54301 is White at 82.9%. Hispanic or Latino residents make up 11.2% of the population.
How many businesses are in ZIP code 54301?
ZIP code 54301 has 619 business establishments employing approximately 13,861 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54301?
The top industries by establishment count in ZIP 54301 are: Health care and social assistance (124), Professional, scientific, and technical services (89), Finance and insurance (66). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54301?
According to the FHFA House Price Index, home values in ZIP 54301 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54301?
In ZIP code 54301, 62.1% of residents aged 25+ have a high school diploma or higher, and 36.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54301?
The mean commute time for workers in ZIP code 54301 is 17.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54301?
In ZIP code 54301, approximately 68.5% of occupied housing units are owner-occupied and 31.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54301?
The poverty rate in ZIP code 54301 is 9.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54301's numbers, next.
- See how ZIP 54301 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Green Bay, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.