Green Bay, WI · standard
ZIP Code 54301
Brown County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,742
- 1,351/sq mi
- $78,684
- Median income
- $225,600
- Median home value
- 36.8%
- Bachelor's or higher
The verdict
Green Bay pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.
- Top 40%
- household income, US ZIPs
- Top 49%
- home value, US ZIPs
- 1,351
- people per sq mi
- 69%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54301 against every reporting US ZIP.
ZIP code 54301 is classified by USPS as a standard delivery area and covers roughly 16.8 square miles in Green Bay, Brown County, Wisconsin. The area is home to 22,742 residents, producing a population density of 1,351 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54301 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54301 sits at $78,684 (1% above the Wisconsin average), while per-capita income is $40,282. The poverty rate stands at 9.7% and the unemployment rate at 4.0%. On housing, the median home value is $225,600 (9% below the state average) with median rent at $1,021 per month, and 68.5% of occupied units are owner-occupied, a direct signal of whether 54301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 36.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 18 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Brown County, so you can benchmark 54301 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54301
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54301.
- Health care and social assistance
Health care and social assistance
124 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
89 establishments
- Finance and insurance
Finance and insurance
66 establishments
- Other services (except public administration)
Other services (except public administration)
56 establishments
- Accommodation and food services
Accommodation and food services
55 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54301, Green Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
22,742
Population
16.8
Area (sq mi)
1,351
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54301?
40.6
Median Age
50.4%
Male
49.6%
Female
5.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$78,684
Median Household Income
+1% vs state
$40,282
Per Capita Income
9.7%
Poverty Rate
4.0%
Unemployment Rate
17.7 min
Mean Commute Time
How ZIP 54301 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$78,684 Top 40% higher than 60% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
10,562
Total Housing Units
9,892
Occupied Units
670
Vacant Units
2.15
Avg Household Size
Occupancy Type
$225,600
Median Home Value
-9% vs state
$1,021
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.5%
YoY Change (2024)
225
HPI Index (2000 = 100)
+125%
Total Change Since 2000
Home values in ZIP 54301 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +125% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 144 |
| 2021 | +12.0% | 161 |
| 2022 | +14.3% | 184 |
| 2023 | +13.6% | 209 |
| 2024 | +7.5% | 225 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 619 business establishments in ZIP 54301, employing approximately 13,861 people with a combined annual payroll of $925,254,000.
619
Businesses
13,861
Employees
$925.3M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 124 | 20.0% |
| Professional, scientific, and technical services | 89 | 14.4% |
| Finance and insurance | 66 | 10.7% |
| Other services (except public administration) | 56 | 9.1% |
| Accommodation and food services | 55 | 8.9% |
| Retail trade | 51 | 8.2% |
| Real estate and rental and leasing | 34 | 5.5% |
| Construction | 31 | 5.0% |
| Administrative and support and waste management and remediation services | 31 | 5.0% |
| Information | 20 | 3.2% |
| Wholesale trade | 16 | 2.6% |
| Arts, entertainment, and recreation | 13 | 2.1% |
| Transportation and warehousing | 12 | 1.9% |
| Manufacturing | 8 | 1.3% |
| Educational services | 8 | 1.3% |
| Management of companies and enterprises | 4 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54301 vs 54307 →
ZIP 54301 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54115
De Pere (54115)
41,178 residents
- 54313
Green Bay (54313)
35,897 residents
- 54311
Green Bay (54311)
33,580 residents
- 54302
Green Bay (54302)
30,611 residents
- 54304
Green Bay (54304)
28,153 residents
- 54303
Green Bay (54303)
27,041 residents
- 54301
Green Bay (54301)
22,742 residents
- 54307 1,092
Green Bay (54307)
1,092 residents
What this shows Among its immediate neighbors, ZIP 54301 ranks #7 by population — useful context the national average alone can't give.
ZIP 54301 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54313
Green Bay (54313)
$107,599 median income
- 54115
De Pere (54115)
$94,721 median income
- 54311
Green Bay (54311)
$84,914 median income
- 54301
Green Bay (54301)
$78,684 median income
- 54304
Green Bay (54304)
$63,865 median income
- 54303
Green Bay (54303)
$60,781 median income
- 54302
Green Bay (54302)
$58,506 median income
What this shows By household income, ZIP 54301 ranks #4 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Brown County
Related Areas
Frequently Asked Questions
What county is ZIP code 54301 in? ▼
What is the population of ZIP code 54301? ▼
What is the median household income in ZIP 54301? ▼
What is the average home value in ZIP 54301? ▼
What is the demographic makeup of ZIP 54301? ▼
How many businesses are in ZIP code 54301? ▼
What are the main industries in ZIP code 54301? ▼
How have home values changed in ZIP code 54301? ▼
What is the education level in ZIP code 54301? ▼
What is the average commute time in ZIP 54301? ▼
What percentage of residents own vs. rent in ZIP 54301? ▼
What is the poverty rate in ZIP code 54301? ▼
ZIP Code Research Guides
Official Data Resources for Green Bay, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.