PlainZIP

Green Bay, WI · standard

ZIP Code 54301

Brown County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,742
1,351/sq mi
$78,684
Median income
$225,600
Median home value
36.8%
Bachelor's or higher

The verdict

Green Bay pairs an above-median household income with above-median home values, in a low-density, homeowner-dominated area.

Top 40%
household income, US ZIPs
Top 49%
home value, US ZIPs
1,351
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54301 against every reporting US ZIP.

ZIP code 54301 is a densely settled ZIP (a standard USPS delivery area) in Green Bay, Brown County, Wisconsin, with 22,742 residents across 16.8 square miles, a density of 1,351 people per square mile, in the Chicago time zone.

ZIP 54301 lands in the middle-income range, with a median household income of $78,684 (1% above the Wisconsin average), while per-capita income is $40,282. The poverty rate stands at 9.7% and the unemployment rate at 4.0%. Housing costs here run $225,600 for a typical home value (9% below the state average), with rent averaging $1,021 a month; 68.5% of homes are owner-occupied.

A solid share of residents have a four-year degree: 36.8% of adults hold a bachelor's degree or higher, the median age is 40.6, and the average commute is 18 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Brown County, so you can benchmark 54301 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 54301

Top 5 sectors by establishment count in Green Bay, WI

Which industries have the most business establishments in ZIP 54301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54301, Green Bay, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

22,742

Population

16.8

Area (sq mi)

1,351

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 54301?

40.6

Median Age

50.4%

Male

49.6%

Female

5.9%

Foreign-Born

White 82.9%
African American 2.6%
Asian 1.1%
American Indian or Alaska Native 3.1%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 5.8%
Hispanic or Latino 11.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$78,684

Median Household Income

+1% vs state

$40,282

Per Capita Income

9.7%

Poverty Rate

4.0%

Unemployment Rate

17.7 min

Mean Commute Time

How ZIP 54301 ranks nationally

Green Bay, WI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$78,684 Top 40% higher than 60% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 62.1%
Bachelor's Degree or Higher 36.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

10,562

Total Housing Units

9,892

Occupied Units

670

Vacant Units

2.15

Avg Household Size

Occupancy Type

Owner 68.5%
Renter 31.5%

$225,600

Median Home Value

-9% vs state

$1,021

Median Rent

1963

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.5%

YoY Change (2024)

225

HPI Index (2000 = 100)

+125%

Total Change Since 2000

Home values in ZIP 54301 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +125% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.2% 144
2021 +12.0% 161
2022 +14.3% 184
2023 +13.6% 209
2024 +7.5% 225

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 619 business establishments in ZIP 54301, employing approximately 13,861 people with a combined annual payroll of $925,254,000.

619

Businesses

13,861

Employees

$925.3M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 124 20.0%
Professional, scientific, and technical services 89 14.4%
Finance and insurance 66 10.7%
Other services (except public administration) 56 9.1%
Accommodation and food services 55 8.9%
Retail trade 51 8.2%
Real estate and rental and leasing 34 5.5%
Construction 31 5.0%
Administrative and support and waste management and remediation services 31 5.0%
Information 20 3.2%
Wholesale trade 16 2.6%
Arts, entertainment, and recreation 13 2.1%
Transportation and warehousing 12 1.9%
Manufacturing 8 1.3%
Educational services 8 1.3%
Management of companies and enterprises 4 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 54301 vs 54307 →

ZIP 54301 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 54301 ranks #7 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 54301 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 54301 ranks #4 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
54307 Green Bay, WI 1,092 1.1 mi
54304 Green Bay, WI 28,153 2.5 mi
54302 Green Bay, WI 30,611 2.8 mi
54303 Green Bay, WI 27,041 4.2 mi
54311 Green Bay, WI 33,580 6.1 mi
54115 De Pere, WI 41,178 6.4 mi
54313 Green Bay, WI 35,897 8.5 mi

More ZIP Codes in Brown County

54115 standard
De Pere, WI
Pop: 41,178
54313 standard
Green Bay, WI
Pop: 35,897
54311 standard
Green Bay, WI
Pop: 33,580
54302 standard
Green Bay, WI
Pop: 30,611
54304 standard
Green Bay, WI
Pop: 28,153
54303 standard
Green Bay, WI
Pop: 27,041

Related Areas

Brown County Green Bay, WI Wisconsin

Frequently Asked Questions

What county is ZIP code 54301 in? ▼
ZIP code 54301 (Green Bay) is located in Brown County, Wisconsin. Brown County contains multiple ZIP codes, see the full list at /counties/brown-wi.
What is the population of ZIP code 54301? ▼
ZIP code 54301 in Green Bay, WI has a population of 22,742 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54301? ▼
The median household income in ZIP 54301 is $78,684, which is 3% above the national average of $76,288.
What is the average home value in ZIP 54301? ▼
The median home value in ZIP 54301 is $225,600, which is 19% below the national average of $278,155.
What is the demographic makeup of ZIP 54301? ▼
The largest racial group in ZIP 54301 is White at 82.9%. Hispanic or Latino residents make up 11.2% of the population.
How many businesses are in ZIP code 54301? ▼
ZIP code 54301 has 619 business establishments employing approximately 13,861 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54301? ▼
The top industries by establishment count in ZIP 54301 are: Health care and social assistance (124), Professional, scientific, and technical services (89), Finance and insurance (66). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 54301? ▼
According to the FHFA House Price Index, home values in ZIP 54301 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 125%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54301? ▼
In ZIP code 54301, 62.1% of residents aged 25+ have a high school diploma or higher, and 36.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54301? ▼
The mean commute time for workers in ZIP code 54301 is 17.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54301? ▼
In ZIP code 54301, approximately 68.5% of occupied housing units are owner-occupied and 31.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54301? ▼
The poverty rate in ZIP code 54301 is 9.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.