Superior, WI · standard
ZIP Code 54880
Douglas County, Wisconsin - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 30,772
- 69/sq mi Moderate-density area
- $68,275
- Median income Near-median income area
- $190,700
- Median home value Near-median home value
- 28.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Superior pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 44th pct
- household income, US ZIPs
- 41st pct
- home value, US ZIPs
- 69
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54880 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 54880 (Superior, WI) rose +4.6% from 2023 to 2024. The all-transactions index moved from 258.7 in 2023 to 270.5 in 2024 (2000 = 100).
ZIP code 54880 is a densely settled ZIP (a standard USPS delivery area) in Superior, Douglas County, Wisconsin, with 30,772 residents across 446.0 square miles, a density of 69 people per square mile, in the Chicago time zone.
ZIP 54880 reports a modest median household income of $68,275 (13% below the average Wisconsin ZIP), while per-capita income is $38,770. The poverty rate is 12.3%, with unemployment at 2.9%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $190,700 (23% below the average Wisconsin ZIP), and median rent is $910; owner occupancy is 63.4%.
Educational attainment sits below the national norm: 28.8% of adults hold a bachelor's degree or higher, the median age is 40.1, and the average commute is 17 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Douglas County, so 54880 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 54880
Top 5 sectors by establishment count in Superior, WI
Which industries have the most business establishments in ZIP 54880.
- Retail trade
Retail trade
121 establishments
- Accommodation and food services
Accommodation and food services
105 establishments
- Health care and social assistance
Health care and social assistance
95 establishments
- Other services (except public administration)
Other services (except public administration)
93 establishments
- Construction
Construction
51 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 54880, Superior, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
30,772
Population
446.0
Area (sq mi)
69
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54880?
40.1
Median Age
49.0%
Male
51.0%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$68,275
Median Household Income
-13% vs state ZIP avg
$38,770
Per Capita Income
12.3%
Poverty Rate
2.9%
Unemployment Rate
17.1 min
Mean Commute Time
How ZIP 54880 ranks nationally
Superior, WI household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$68,275 44th percentile higher than 44% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
14,535housing units
14,535
Total Housing Units
13,465
Occupied Units
1,070
Vacant Units
2.17
Avg Household Size
Occupancy Type
$190,700
Median Home Value
-23% vs state ZIP avg
$910
Median Rent
1961
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.6%
YoY Change (2024)
271
HPI Index (2000 = 100)
+171%
Total Change Since 2000
Home values in ZIP 54880 have increased 4.6% over the past year (2024). Since 2000, this ZIP has seen +171% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.3% | 178 |
| 2021 | +14.0% | 203 |
| 2022 | +16.3% | 236 |
| 2023 | +9.7% | 259 |
| 2024 | +4.6% | 271 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 777 business establishments in ZIP 54880, employing approximately 13,085 people with a combined annual payroll of $705,569,000.
777
Businesses
13,085
Employees
$705.6M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 121 | 15.6% |
| Accommodation and food services | 105 | 13.5% |
| Health care and social assistance | 95 | 12.2% |
| Other services (except public administration) | 93 | 12.0% |
| Construction | 51 | 6.6% |
| Manufacturing | 45 | 5.8% |
| Professional, scientific, and technical services | 45 | 5.8% |
| Finance and insurance | 43 | 5.5% |
| Real estate and rental and leasing | 36 | 4.6% |
| Wholesale trade | 35 | 4.5% |
| Transportation and warehousing | 34 | 4.4% |
| Administrative and support and waste management and remediation services | 24 | 3.1% |
| Arts, entertainment, and recreation | 21 | 2.7% |
| Information | 12 | 1.5% |
| Management of companies and enterprises | 6 | 0.8% |
| Educational services | 6 | 0.8% |
| Utilities | 4 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54880 vs 55807 →
ZIP 54880 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54880
Superior (54880)
30,772 residents
- 55807 9,963
Duluth (55807)
9,963 residents
- 55808 5,846
Duluth (55808)
5,846 residents
What this shows Among its immediate neighbors, ZIP 54880 ranks the most populous - useful context the national average alone can't give.
ZIP 54880 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54880
Superior (54880)
$68,275 median income
- 55807
Duluth (55807)
$62,067 median income
- 55808
Duluth (55808)
$62,031 median income
What this shows By household income, ZIP 54880 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 54880, both outside WI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (30,772 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Douglas County
Related Areas
Frequently Asked Questions
What county is ZIP code 54880 in?
ZIP code 54880 (Superior) is located in Douglas County, Wisconsin. Douglas County contains multiple ZIP codes, see the full list at /counties/douglas-wi.
What is the population of ZIP code 54880?
ZIP code 54880 in Superior, WI has a population of 30,772 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 54880?
The median household income in ZIP 54880 is $68,275, which is 11% below the national average of $76,288.
What is the average home value in ZIP 54880?
The median home value in ZIP 54880 is $190,700, which is 31% below the national average of $278,155.
What is the demographic makeup of ZIP 54880?
The largest racial group in ZIP 54880 is White at 89.5%. Hispanic or Latino residents make up 2.3% of the population.
How many businesses are in ZIP code 54880?
ZIP code 54880 has 777 business establishments employing approximately 13,085 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 54880?
The top industries by establishment count in ZIP 54880 are: Retail trade (121), Accommodation and food services (105), Health care and social assistance (95). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 54880?
According to the FHFA House Price Index, home values in ZIP 54880 increased by 4.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 171%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 54880?
In ZIP code 54880, 58.7% of residents aged 25+ have a high school diploma or higher, and 28.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 54880?
The mean commute time for workers in ZIP code 54880 is 17.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 54880?
In ZIP code 54880, approximately 63.4% of occupied housing units are owner-occupied and 36.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 54880?
The poverty rate in ZIP code 54880 is 12.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 54880's numbers, next.
- See how ZIP 54880 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Superior, WI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.