Iola, WI · standard
ZIP Code 54945
Waupaca County, Wisconsin — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,545
- 13/sq mi
- $69,602
- Median income
- $216,800
- Median home value
- 18.9%
- Bachelor's or higher
The verdict
Iola pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 46th pct
- household income, US ZIPs
- 48th pct
- home value, US ZIPs
- 13
- people per sq mi
- 77%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 54945 against every reporting US ZIP.
ZIP code 54945 is classified by USPS as a standard delivery area and covers roughly 272.7 square miles in Iola, Waupaca County, Wisconsin. The area is home to 3,545 residents, producing a population density of 13 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 54945 against Wisconsin and the nation.
On the economic side, the median household income for ZIP 54945 sits at $69,602 (11% below the Wisconsin average), while per-capita income is $39,268. The poverty rate stands at 8.5% and the unemployment rate at 2.5%. On housing, the median home value is $216,800 (13% below the state average) with median rent at $800 per month, and 77.1% of occupied units are owner-occupied, a direct signal of whether 54945 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 18.9% of adults hold a bachelor's degree or higher, the median age is 48.4, and the average commute is 27 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Waupaca County, so you can benchmark 54945 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 54945
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 54945.
- Health care and social assistance
Health care and social assistance
14 establishments
- Finance and insurance
Finance and insurance
8 establishments
- Other services (except public administration)
Other services (except public administration)
8 establishments
- Accommodation and food services
Accommodation and food services
7 establishments
- Construction
Construction
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 54945, Iola, WI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,545
Population
272.7
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 54945?
48.4
Median Age
51.2%
Male
48.8%
Female
2.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,602
Median Household Income
-11% vs state
$39,268
Per Capita Income
8.5%
Poverty Rate
2.5%
Unemployment Rate
27.2 min
Mean Commute Time
How ZIP 54945 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$69,602 46th percentile higher than 46% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,926
Total Housing Units
1,581
Occupied Units
345
Vacant Units
2.17
Avg Household Size
Occupancy Type
$216,800
Median Home Value
-13% vs state
$800
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.0%
YoY Change (2024)
219
HPI Index (2000 = 100)
+119%
Total Change Since 2000
Home values in ZIP 54945 have increased 4.0% over the past year (2024). Since 2000, this ZIP has seen +119% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.3% | 161 |
| 2021 | +2.9% | 166 |
| 2022 | +12.0% | 185 |
| 2023 | +13.7% | 211 |
| 2024 | +4.0% | 219 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 69 business establishments in ZIP 54945, employing approximately 482 people with a combined annual payroll of $13,718,000.
69
Businesses
482
Employees
$13.7M
Annual Payroll
9
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 14 | 20.3% |
| Finance and insurance | 8 | 11.6% |
| Other services (except public administration) | 8 | 11.6% |
| Accommodation and food services | 7 | 10.1% |
| Construction | 6 | 8.7% |
| Manufacturing | 5 | 7.3% |
| Retail trade | 5 | 7.3% |
| Professional, scientific, and technical services | 5 | 7.3% |
| Information | 3 | 4.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 54945 vs 54977 →
ZIP 54945 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54945
Iola (54945)
3,545 residents
- 54486
Tigerton (54486)
2,290 residents
- 54977 1,337
Scandinavia (54977)
1,337 residents
- 54962 1,110
Ogdensburg (54962)
1,110 residents
What this shows Among its immediate neighbors, ZIP 54945 ranks the most populous — useful context the national average alone can't give.
ZIP 54945 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 54962
Ogdensburg (54962)
$83,452 median income
- 54977
Scandinavia (54977)
$81,328 median income
- 54945
Iola (54945)
$69,602 median income
- 54486
Tigerton (54486)
$60,528 median income
What this shows By household income, ZIP 54945 ranks #3 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Waupaca County
Related Areas
Frequently Asked Questions
What county is ZIP code 54945 in? ▼
What is the population of ZIP code 54945? ▼
What is the median household income in ZIP 54945? ▼
What is the average home value in ZIP 54945? ▼
What is the demographic makeup of ZIP 54945? ▼
How many businesses are in ZIP code 54945? ▼
What are the main industries in ZIP code 54945? ▼
How have home values changed in ZIP code 54945? ▼
What is the education level in ZIP code 54945? ▼
What is the average commute time in ZIP 54945? ▼
What percentage of residents own vs. rent in ZIP 54945? ▼
What is the poverty rate in ZIP code 54945? ▼
ZIP Code Research Guides
Official Data Resources for Iola, WI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.