ZIP 72712 vs ZIP 72756

This side-by-side compares ZIP 72712 (Bentonville, AR) and ZIP 72756 (Rogers, AR) using the same Census ACS 5-Year table fields for both — no averages swapped in, no national proxies. ZIP 72712 has a population of 40,933 at 158 people per square mile, while ZIP 72756 has 38,455 at 107 per square mile. That difference in population size and density alone reshapes how every other metric should be interpreted — a higher-income ZIP with 1,200 residents behaves very differently from one with 45,000.

On income and education, ZIP 72712 reports a median household income of $110,514 against $72,230 in ZIP 72756, with per-capita income of $60,668 vs $38,353. The share of adults holding a bachelor's degree or higher is 50.5% in 72712 and 24.6% in 72756. Poverty rate reads 4.7% vs 11.9%, and unemployment 3.0% vs 3.8% — these four fields alone drive most of the difference in the scorecard grades you will see for each ZIP.

Housing separates these two ZIPs further: median home value sits at $471,700 in 72712 versus $269,200 in 72756, with median rent of $1,294 and $1,030 per month respectively. Homeownership rate is 58.5% vs 62.7%. When reading the comparison table below, focus on paired metrics rather than single winners — a ZIP with lower home values and lower income is not strictly "worse" if rent-to-income ratios and commute times land in the same zone. Every value is pulled from the exact same ACS table so the two columns are genuinely comparable.