PlainZIP

Bentonville, AR · standard

ZIP Code 72712

Benton County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

40,933
158/sq mi
$110,514
Median income
$471,700
Median home value
50.5%
Bachelor's or higher

The verdict

Bentonville pairs an upper-quartile household income with upper-quartile home values, in a rural, mixed-tenure area.

Top 13%
household income, US ZIPs
Top 15%
home value, US ZIPs
158
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72712 against every reporting US ZIP.

ZIP code 72712 is a densely settled ZIP (a standard USPS delivery area) in Bentonville, Benton County, Arkansas, with 40,933 residents across 259.4 square miles, a density of 158 people per square mile, in the Chicago time zone.

ZIP 72712 skews affluent, with a median household income of $110,514 (95% above the Arkansas average), while per-capita income is $60,668. 4.7% of residents live below the poverty line, and the unemployment rate reads 3.0%. On housing, the median home value is $471,700 (223% above the state average) with median rent at $1,294 per month, and 58.5% of occupied units are owner-occupied.

This is a highly-educated ZIP: 50.5% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 19 minutes. To put 72712 in local context, 7 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Benton County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72712

Top 5 sectors by establishment count in Bentonville, AR

Which industries have the most business establishments in ZIP 72712.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72712, Bentonville, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

40,933

Population

259.4

Area (sq mi)

158

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72712?

35.6

Median Age

52.3%

Male

47.7%

Female

12.9%

Foreign-Born

White 65.6%
African American 3.7%
Asian 6.2%
American Indian or Alaska Native 0.8%
Native Hawaiian or Pacific Islander 0.4%
Two or More Ethnicities 21.6%
Hispanic or Latino 9.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$110,514

Median Household Income

+95% vs state

$60,668

Per Capita Income

4.7%

Poverty Rate

3.0%

Unemployment Rate

19.4 min

Mean Commute Time

How ZIP 72712 ranks nationally

Bentonville, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$110,514 Top 13% higher than 87% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 70.4%
Bachelor's Degree or Higher 50.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,636

Total Housing Units

14,820

Occupied Units

1,816

Vacant Units

2.56

Avg Household Size

Occupancy Type

Owner 58.5%
Renter 41.5%

$471,700

Median Home Value

+223% vs state

$1,294

Median Rent

2001

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+15.3%

YoY Change (2024)

352

HPI Index (2000 = 100)

+252%

Total Change Since 2000

Home values in ZIP 72712 have increased 15.3% over the past year (2024). Since 2000, this ZIP has seen +252% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.3% 193
2021 +15.1% 223
2022 +22.4% 273
2023 +11.8% 305
2024 +15.3% 352

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 2,041 business establishments in ZIP 72712, employing approximately 31,539 people with a combined annual payroll of $2,330,926,000.

2,041

Businesses

31,539

Employees

$2.3B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 326 16.0%
Health care and social assistance 235 11.5%
Accommodation and food services 194 9.5%
Retail trade 178 8.7%
Real estate and rental and leasing 159 7.8%
Other services (except public administration) 145 7.1%
Wholesale trade 144 7.1%
Construction 134 6.6%
Administrative and support and waste management and remediation services 126 6.2%
Finance and insurance 111 5.4%
Management of companies and enterprises 87 4.3%
Information 52 2.5%
Transportation and warehousing 41 2.0%
Educational services 41 2.0%
Manufacturing 35 1.7%
Arts, entertainment, and recreation 26 1.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72712 vs 72719 →

ZIP 72712 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72712 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72712 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72712 ranks #3 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72719 Centerton, AR 8,975 2.6 mi
72718 Cave Springs, AR 1,465 5.9 mi
72739 Hiwasse, AR 473 6.7 mi
72714 Bella Vista, AR 11,880 8.4 mi
72758 Rogers, AR 33,487 7.3 mi
72715 Bella Vista, AR 15,051 8.5 mi
72751 Pea Ridge, AR 6,434 10.7 mi

More ZIP Codes in Benton County

72756 standard
Rogers, AR
Pop: 38,455
72758 standard
Rogers, AR
Pop: 33,487
72761 standard
Siloam Springs, AR
Pop: 21,211
72715 standard
Bella Vista, AR
Pop: 15,051
72714 standard
Bella Vista, AR
Pop: 11,880
72745 standard
Lowell, AR
Pop: 11,376

Related Areas

Benton County Bentonville, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72712 in? ▼
ZIP code 72712 (Bentonville) is located in Benton County, Arkansas. Benton County contains multiple ZIP codes, see the full list at /counties/benton-ar.
What is the population of ZIP code 72712? ▼
ZIP code 72712 in Bentonville, AR has a population of 40,933 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72712? ▼
The median household income in ZIP 72712 is $110,514, which is 45% above the national average of $76,288.
What is the average home value in ZIP 72712? ▼
The median home value in ZIP 72712 is $471,700, which is 70% above the national average of $278,155.
What is the demographic makeup of ZIP 72712? ▼
The largest racial group in ZIP 72712 is White at 65.6%. Hispanic or Latino residents make up 9.5% of the population.
How many businesses are in ZIP code 72712? ▼
ZIP code 72712 has 2,041 business establishments employing approximately 31,539 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72712? ▼
The top industries by establishment count in ZIP 72712 are: Professional, scientific, and technical services (326), Health care and social assistance (235), Accommodation and food services (194). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72712? ▼
According to the FHFA House Price Index, home values in ZIP 72712 increased by 15.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 252%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72712? ▼
In ZIP code 72712, 70.4% of residents aged 25+ have a high school diploma or higher, and 50.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72712? ▼
The mean commute time for workers in ZIP code 72712 is 19.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72712? ▼
In ZIP code 72712, approximately 58.5% of occupied housing units are owner-occupied and 41.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72712? ▼
The poverty rate in ZIP code 72712 is 4.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.