PlainZIP

Rogers, AR · standard

ZIP Code 72756

Benton County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

38,455
107/sq mi
$72,230
Median income
$269,200
Median home value
24.6%
Bachelor's or higher

The verdict

Rogers pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 50%
household income, US ZIPs
Top 39%
home value, US ZIPs
107
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72756 against every reporting US ZIP.

ZIP code 72756 is a densely settled ZIP (a standard USPS delivery area) in Rogers, Benton County, Arkansas, with 38,455 residents across 360.7 square miles, a density of 107 people per square mile, in the Chicago time zone.

ZIP 72756 lands in the middle-income range, with a median household income of $72,230 (28% above the Arkansas average), while per-capita income is $38,353. Local economic indicators show a 11.9% poverty rate alongside 3.8% unemployment. On housing, the median home value is $269,200 (85% above the state average) with median rent at $1,030 per month, and 62.7% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 24.6% of adults hold a bachelor's degree or higher, the median age is 38.5, and the average commute is 20 minutes. To put 72756 in local context, 4 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Benton County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72756

Top 5 sectors by establishment count in Rogers, AR

Which industries have the most business establishments in ZIP 72756.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72756, Rogers, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

38,455

Population

360.7

Area (sq mi)

107

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72756?

38.5

Median Age

48.6%

Male

51.4%

Female

16.9%

Foreign-Born

White 52.5%
African American 1.2%
Asian 1.6%
American Indian or Alaska Native 1.5%
Native Hawaiian or Pacific Islander 1.5%
Two or More Ethnicities 35.1%
Hispanic or Latino 32.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,230

Median Household Income

+28% vs state

$38,353

Per Capita Income

11.9%

Poverty Rate

3.8%

Unemployment Rate

20.4 min

Mean Commute Time

How ZIP 72756 ranks nationally

Rogers, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$72,230 Top 50% higher than 50% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.1%
Bachelor's Degree or Higher 24.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

17,515

Total Housing Units

15,872

Occupied Units

1,643

Vacant Units

2.62

Avg Household Size

Occupancy Type

Owner 62.7%
Renter 37.3%

$269,200

Median Home Value

+85% vs state

$1,030

Median Rent

1991

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.6%

YoY Change (2024)

304

HPI Index (2000 = 100)

+204%

Total Change Since 2000

Home values in ZIP 72756 have increased 1.6% over the past year (2024). Since 2000, this ZIP has seen +204% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.7% 176
2021 +16.6% 205
2022 +25.0% 257
2023 +16.4% 299
2024 +1.6% 304

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,258 business establishments in ZIP 72756, employing approximately 20,727 people with a combined annual payroll of $998,186,000.

1,258

Businesses

20,727

Employees

$998.2M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 178 14.2%
Construction 142 11.3%
Professional, scientific, and technical services 135 10.7%
Accommodation and food services 126 10.0%
Health care and social assistance 113 9.0%
Other services (except public administration) 113 9.0%
Finance and insurance 76 6.0%
Administrative and support and waste management and remediation services 71 5.6%
Real estate and rental and leasing 69 5.5%
Manufacturing 67 5.3%
Wholesale trade 57 4.5%
Transportation and warehousing 35 2.8%
Management of companies and enterprises 21 1.7%
Information 17 1.4%
Arts, entertainment, and recreation 17 1.4%
Educational services 16 1.3%
Utilities 3 0.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72756 vs 72732 →

ZIP 72756 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72756 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72756 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72756 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72732 Garfield, AR 4,716 7.8 mi
72745 Lowell, AR 11,376 8.3 mi
72764 Springdale, AR 50,230 10.6 mi
72751 Pea Ridge, AR 6,434 12.3 mi

More ZIP Codes in Benton County

72712 standard
Bentonville, AR
Pop: 40,933
72758 standard
Rogers, AR
Pop: 33,487
72761 standard
Siloam Springs, AR
Pop: 21,211
72715 standard
Bella Vista, AR
Pop: 15,051
72714 standard
Bella Vista, AR
Pop: 11,880
72745 standard
Lowell, AR
Pop: 11,376

Related Areas

Benton County Rogers, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72756 in? ▼
ZIP code 72756 (Rogers) is located in Benton County, Arkansas. Benton County contains multiple ZIP codes, see the full list at /counties/benton-ar.
What is the population of ZIP code 72756? ▼
ZIP code 72756 in Rogers, AR has a population of 38,455 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72756? ▼
The median household income in ZIP 72756 is $72,230, which is 5% below the national average of $76,288.
What is the average home value in ZIP 72756? ▼
The median home value in ZIP 72756 is $269,200, which is 3% below the national average of $278,155.
What is the demographic makeup of ZIP 72756? ▼
The largest racial group in ZIP 72756 is White at 52.5%. Hispanic or Latino residents make up 32.4% of the population.
How many businesses are in ZIP code 72756? ▼
ZIP code 72756 has 1,258 business establishments employing approximately 20,727 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72756? ▼
The top industries by establishment count in ZIP 72756 are: Retail trade (178), Construction (142), Professional, scientific, and technical services (135). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72756? ▼
According to the FHFA House Price Index, home values in ZIP 72756 increased by 1.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 204%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72756? ▼
In ZIP code 72756, 59.1% of residents aged 25+ have a high school diploma or higher, and 24.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72756? ▼
The mean commute time for workers in ZIP code 72756 is 20.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72756? ▼
In ZIP code 72756, approximately 62.7% of occupied housing units are owner-occupied and 37.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72756? ▼
The poverty rate in ZIP code 72756 is 11.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.