Rogers, AR · standard
ZIP Code 72756
Benton County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 38,455
- 107/sq mi Moderate-density area
- $72,230
- Median income Near-median income area
- $269,200
- Median home value Near-median home value
- 24.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rogers pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 50%
- household income, US ZIPs
- Top 39%
- home value, US ZIPs
- 107
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72756 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 72756 (Rogers, AR) rose +1.6% from 2023 to 2024. The all-transactions index moved from 298.8 in 2023 to 303.7 in 2024 (2000 = 100).
ZIP code 72756 is a densely settled ZIP (a standard USPS delivery area) in Rogers, Benton County, Arkansas, with 38,455 residents across 360.7 square miles, a density of 107 people per square mile, in the Chicago time zone.
ZIP 72756 lands in the middle-income range, with a median household income of $72,230 (28% above the average Arkansas ZIP), while per-capita income is $38,353. The poverty rate is 11.9%, with unemployment at 3.8%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $269,200 (85% above the average Arkansas ZIP), while 62.7% of occupied homes are owner-occupied and median rent is $1,030.
Educational attainment sits below the national norm: 24.6% of adults hold a bachelor's degree or higher, the median age is 38.5, and the average commute is 20 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Benton County, so 72756 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 72756
Top 5 sectors by establishment count in Rogers, AR
Which industries have the most business establishments in ZIP 72756.
- Retail trade
Retail trade
178 establishments
- Construction
Construction
142 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
135 establishments
- Accommodation and food services
Accommodation and food services
126 establishments
- Health care and social assistance
Health care and social assistance
113 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72756, Rogers, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
38,455
Population
360.7
Area (sq mi)
107
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72756?
38.5
Median Age
48.6%
Male
51.4%
Female
16.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$72,230
Median Household Income
+28% vs state ZIP avg
$38,353
Per Capita Income
11.9%
Poverty Rate
3.8%
Unemployment Rate
20.4 min
Mean Commute Time
How ZIP 72756 ranks nationally
Rogers, AR household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$72,230 Top 50% higher than 50% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
17,515housing units
17,515
Total Housing Units
15,872
Occupied Units
1,643
Vacant Units
2.62
Avg Household Size
Occupancy Type
$269,200
Median Home Value
+85% vs state ZIP avg
$1,030
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.6%
YoY Change (2024)
304
HPI Index (2000 = 100)
+204%
Total Change Since 2000
Home values in ZIP 72756 have increased 1.6% over the past year (2024). Since 2000, this ZIP has seen +204% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.7% | 176 |
| 2021 | +16.6% | 205 |
| 2022 | +25.0% | 257 |
| 2023 | +16.4% | 299 |
| 2024 | +1.6% | 304 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,258 business establishments in ZIP 72756, employing approximately 20,727 people with a combined annual payroll of $998,186,000.
1,258
Businesses
20,727
Employees
$998.2M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 178 | 14.2% |
| Construction | 142 | 11.3% |
| Professional, scientific, and technical services | 135 | 10.7% |
| Accommodation and food services | 126 | 10.0% |
| Health care and social assistance | 113 | 9.0% |
| Other services (except public administration) | 113 | 9.0% |
| Finance and insurance | 76 | 6.0% |
| Administrative and support and waste management and remediation services | 71 | 5.6% |
| Real estate and rental and leasing | 69 | 5.5% |
| Manufacturing | 67 | 5.3% |
| Wholesale trade | 57 | 4.5% |
| Transportation and warehousing | 35 | 2.8% |
| Management of companies and enterprises | 21 | 1.7% |
| Information | 17 | 1.4% |
| Arts, entertainment, and recreation | 17 | 1.4% |
| Educational services | 16 | 1.3% |
| Utilities | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72756 vs 72732 →
ZIP 72756 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72764
Springdale (72764)
50,230 residents
- 72756
Rogers (72756)
38,455 residents
- 72745 11,376
Lowell (72745)
11,376 residents
- 72751 6,434
Pea Ridge (72751)
6,434 residents
- 72732 4,716
Garfield (72732)
4,716 residents
What this shows Among its immediate neighbors, ZIP 72756 ranks #2 by population - useful context the national average alone can't give.
ZIP 72756 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72751
Pea Ridge (72751)
$95,299 median income
- 72745
Lowell (72745)
$91,207 median income
- 72756
Rogers (72756)
$72,230 median income
- 72732
Garfield (72732)
$70,850 median income
- 72764
Springdale (72764)
$65,898 median income
What this shows By household income, ZIP 72756 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72756, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (38,455 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Benton County
Related Areas
Frequently Asked Questions
What county is ZIP code 72756 in?
ZIP code 72756 (Rogers) is located in Benton County, Arkansas. Benton County contains multiple ZIP codes, see the full list at /counties/benton-ar.
What is the population of ZIP code 72756?
ZIP code 72756 in Rogers, AR has a population of 38,455 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72756?
The median household income in ZIP 72756 is $72,230, which is 5% below the national average of $76,288.
What is the average home value in ZIP 72756?
The median home value in ZIP 72756 is $269,200, which is 3% below the national average of $278,155.
What is the demographic makeup of ZIP 72756?
The largest racial group in ZIP 72756 is White at 52.5%. Hispanic or Latino residents make up 32.4% of the population.
How many businesses are in ZIP code 72756?
ZIP code 72756 has 1,258 business establishments employing approximately 20,727 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72756?
The top industries by establishment count in ZIP 72756 are: Retail trade (178), Construction (142), Professional, scientific, and technical services (135). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72756?
According to the FHFA House Price Index, home values in ZIP 72756 increased by 1.6% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 204%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72756?
In ZIP code 72756, 59.1% of residents aged 25+ have a high school diploma or higher, and 24.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72756?
The mean commute time for workers in ZIP code 72756 is 20.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72756?
In ZIP code 72756, approximately 62.7% of occupied housing units are owner-occupied and 37.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72756?
The poverty rate in ZIP code 72756 is 11.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72756's numbers, next.
- See how ZIP 72756 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rogers, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.