Rogers, AR · standard
ZIP Code 72758
Benton County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 33,487
- 425/sq mi High-density area
- $99,147
- Median income Above-median income area
- $407,600
- Median home value Above-median home value
- 42.3%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Rogers pairs an upper-quartile household income with upper-quartile home values, in a low-density, mixed-tenure area.
- Top 20%
- household income, US ZIPs
- Top 20%
- home value, US ZIPs
- 425
- people per sq mi
- 59%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72758 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 72758 (Rogers, AR) rose +6.3% from 2023 to 2024. The all-transactions index moved from 270.3 in 2023 to 287.4 in 2024 (2000 = 100).
ZIP code 72758 is a densely settled ZIP (a standard USPS delivery area) in Rogers, Benton County, Arkansas, with 33,487 residents across 78.8 square miles, a density of 425 people per square mile, in the Chicago time zone.
ZIP 72758 lands in the middle-income range, with a median household income of $99,147 (75% above the average Arkansas ZIP), while per-capita income is $49,776. The poverty rate is 9.8%, with unemployment at 2.5%; those measures add context to the income figure. Median home value is $407,600 (179% above the average Arkansas ZIP) and median rent is $1,378; 58.6% of occupied homes are owner-occupied.
A solid share of residents have a four-year degree: 42.3% of adults hold a bachelor's degree or higher, the median age is 33.7, and the average commute is 18 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Benton County, so 72758 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 72758
Top 5 sectors by establishment count in Rogers, AR
Which industries have the most business establishments in ZIP 72758.
- Health care and social assistance
Health care and social assistance
187 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
177 establishments
- Retail trade
Retail trade
159 establishments
- Construction
Construction
122 establishments
- Accommodation and food services
Accommodation and food services
101 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72758, Rogers, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
33,487
Population
78.8
Area (sq mi)
425
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72758?
33.7
Median Age
48.4%
Male
51.6%
Female
14.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$99,147
Median Household Income
+75% vs state ZIP avg
$49,776
Per Capita Income
9.8%
Poverty Rate
2.5%
Unemployment Rate
18.2 min
Mean Commute Time
How ZIP 72758 ranks nationally
Rogers, AR household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$99,147 Top 20% higher than 80% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
18,730housing units
18,730
Total Housing Units
16,958
Occupied Units
1,772
Vacant Units
2.82
Avg Household Size
Occupancy Type
$407,600
Median Home Value
+179% vs state ZIP avg
$1,378
Median Rent
2004
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.3%
YoY Change (2024)
287
HPI Index (2000 = 100)
+187%
Total Change Since 2000
Home values in ZIP 72758 have increased 6.3% over the past year (2024). Since 2000, this ZIP has seen +187% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.3% | 171 |
| 2021 | +17.0% | 200 |
| 2022 | +22.4% | 245 |
| 2023 | +10.4% | 270 |
| 2024 | +6.3% | 287 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,269 business establishments in ZIP 72758, employing approximately 24,890 people with a combined annual payroll of $1,390,806,000.
1,269
Businesses
24,890
Employees
$1.4B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 187 | 14.7% |
| Professional, scientific, and technical services | 177 | 13.9% |
| Retail trade | 159 | 12.5% |
| Construction | 122 | 9.6% |
| Accommodation and food services | 101 | 8.0% |
| Finance and insurance | 99 | 7.8% |
| Other services (except public administration) | 99 | 7.8% |
| Real estate and rental and leasing | 89 | 7.0% |
| Administrative and support and waste management and remediation services | 74 | 5.8% |
| Wholesale trade | 58 | 4.6% |
| Information | 27 | 2.1% |
| Educational services | 17 | 1.3% |
| Arts, entertainment, and recreation | 17 | 1.3% |
| Manufacturing | 15 | 1.2% |
| Transportation and warehousing | 14 | 1.1% |
| Management of companies and enterprises | 12 | 0.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72758 vs 72745 →
ZIP 72758 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72764
Springdale (72764)
50,230 residents
- 72712
Bentonville (72712)
40,933 residents
- 72762
Springdale (72762)
35,342 residents
- 72758
Rogers (72758)
33,487 residents
- 72745 11,376
Lowell (72745)
11,376 residents
- 72718 1,465
Cave Springs (72718)
1,465 residents
What this shows Among its immediate neighbors, ZIP 72758 ranks #4 by population - useful context the national average alone can't give.
ZIP 72758 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72718
Cave Springs (72718)
$127,250 median income
- 72712
Bentonville (72712)
$110,514 median income
- 72758
Rogers (72758)
$99,147 median income
- 72745
Lowell (72745)
$91,207 median income
- 72762
Springdale (72762)
$82,228 median income
- 72764
Springdale (72764)
$65,898 median income
What this shows By household income, ZIP 72758 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72758, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (33,487 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Benton County
Related Areas
Frequently Asked Questions
What county is ZIP code 72758 in?
ZIP code 72758 (Rogers) is located in Benton County, Arkansas. Benton County contains multiple ZIP codes, see the full list at /counties/benton-ar.
What is the population of ZIP code 72758?
ZIP code 72758 in Rogers, AR has a population of 33,487 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72758?
The median household income in ZIP 72758 is $99,147, which is 30% above the national average of $76,288.
What is the average home value in ZIP 72758?
The median home value in ZIP 72758 is $407,600, which is 47% above the national average of $278,155.
What is the demographic makeup of ZIP 72758?
The largest racial group in ZIP 72758 is White at 58.5%. Hispanic or Latino residents make up 28.8% of the population.
How many businesses are in ZIP code 72758?
ZIP code 72758 has 1,269 business establishments employing approximately 24,890 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72758?
The top industries by establishment count in ZIP 72758 are: Health care and social assistance (187), Professional, scientific, and technical services (177), Retail trade (159). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72758?
According to the FHFA House Price Index, home values in ZIP 72758 increased by 6.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 187%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72758?
In ZIP code 72758, 67.4% of residents aged 25+ have a high school diploma or higher, and 42.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72758?
The mean commute time for workers in ZIP code 72758 is 18.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72758?
In ZIP code 72758, approximately 58.6% of occupied housing units are owner-occupied and 41.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72758?
The poverty rate in ZIP code 72758 is 9.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72758's numbers, next.
- See how ZIP 72758 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rogers, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.