PlainZIP

Rogers, AR · standard

ZIP Code 72758

Benton County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

33,487
425/sq mi
$99,147
Median income
$407,600
Median home value
42.3%
Bachelor's or higher

The verdict

Rogers pairs an upper-quartile household income with upper-quartile home values, in a low-density, mixed-tenure area.

Top 20%
household income, US ZIPs
Top 20%
home value, US ZIPs
425
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72758 against every reporting US ZIP.

ZIP code 72758 is a densely settled ZIP (a standard USPS delivery area) in Rogers, Benton County, Arkansas, with 33,487 residents across 78.8 square miles, a density of 425 people per square mile, in the Chicago time zone.

ZIP 72758 lands in the middle-income range, with a median household income of $99,147 (75% above the Arkansas average), while per-capita income is $49,776. 9.8% of residents live below the poverty line, and the unemployment rate reads 2.5%. Housing costs here run $407,600 for a typical home value (179% above the state average), with rent averaging $1,378 a month; 58.6% of homes are owner-occupied.

A solid share of residents have a four-year degree: 42.3% of adults hold a bachelor's degree or higher, the median age is 33.7, and the average commute is 18 minutes. Beyond these figures, 5 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Benton County, letting you compare 72758 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72758

Top 5 sectors by establishment count in Rogers, AR

Which industries have the most business establishments in ZIP 72758.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72758, Rogers, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

33,487

Population

78.8

Area (sq mi)

425

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72758?

33.7

Median Age

48.4%

Male

51.6%

Female

14.3%

Foreign-Born

White 58.5%
African American 0.5%
Asian 3.2%
American Indian or Alaska Native 0.9%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 30.9%
Hispanic or Latino 28.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$99,147

Median Household Income

+75% vs state

$49,776

Per Capita Income

9.8%

Poverty Rate

2.5%

Unemployment Rate

18.2 min

Mean Commute Time

How ZIP 72758 ranks nationally

Rogers, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$99,147 Top 20% higher than 80% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.4%
Bachelor's Degree or Higher 42.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

18,730

Total Housing Units

16,958

Occupied Units

1,772

Vacant Units

2.82

Avg Household Size

Occupancy Type

Owner 58.6%
Renter 41.4%

$407,600

Median Home Value

+179% vs state

$1,378

Median Rent

2004

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.3%

YoY Change (2024)

287

HPI Index (2000 = 100)

+187%

Total Change Since 2000

Home values in ZIP 72758 have increased 6.3% over the past year (2024). Since 2000, this ZIP has seen +187% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.3% 171
2021 +17.0% 200
2022 +22.4% 245
2023 +10.4% 270
2024 +6.3% 287

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,269 business establishments in ZIP 72758, employing approximately 24,890 people with a combined annual payroll of $1,390,806,000.

1,269

Businesses

24,890

Employees

$1.4B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 187 14.7%
Professional, scientific, and technical services 177 13.9%
Retail trade 159 12.5%
Construction 122 9.6%
Accommodation and food services 101 8.0%
Finance and insurance 99 7.8%
Other services (except public administration) 99 7.8%
Real estate and rental and leasing 89 7.0%
Administrative and support and waste management and remediation services 74 5.8%
Wholesale trade 58 4.6%
Information 27 2.1%
Educational services 17 1.3%
Arts, entertainment, and recreation 17 1.3%
Manufacturing 15 1.2%
Transportation and warehousing 14 1.1%
Management of companies and enterprises 12 0.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72758 vs 72745 →

ZIP 72758 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72758 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72758 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72758 ranks #3 of 6 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72745 Lowell, AR 11,376 4.2 mi
72718 Cave Springs, AR 1,465 5.1 mi
72712 Bentonville, AR 40,933 7.3 mi
72762 Springdale, AR 35,342 9.2 mi
72764 Springdale, AR 50,230 9.7 mi

More ZIP Codes in Benton County

72712 standard
Bentonville, AR
Pop: 40,933
72756 standard
Rogers, AR
Pop: 38,455
72761 standard
Siloam Springs, AR
Pop: 21,211
72715 standard
Bella Vista, AR
Pop: 15,051
72714 standard
Bella Vista, AR
Pop: 11,880
72745 standard
Lowell, AR
Pop: 11,376

Related Areas

Benton County Rogers, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72758 in? ▼
ZIP code 72758 (Rogers) is located in Benton County, Arkansas. Benton County contains multiple ZIP codes, see the full list at /counties/benton-ar.
What is the population of ZIP code 72758? ▼
ZIP code 72758 in Rogers, AR has a population of 33,487 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72758? ▼
The median household income in ZIP 72758 is $99,147, which is 30% above the national average of $76,288.
What is the average home value in ZIP 72758? ▼
The median home value in ZIP 72758 is $407,600, which is 47% above the national average of $278,155.
What is the demographic makeup of ZIP 72758? ▼
The largest racial group in ZIP 72758 is White at 58.5%. Hispanic or Latino residents make up 28.8% of the population.
How many businesses are in ZIP code 72758? ▼
ZIP code 72758 has 1,269 business establishments employing approximately 24,890 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72758? ▼
The top industries by establishment count in ZIP 72758 are: Health care and social assistance (187), Professional, scientific, and technical services (177), Retail trade (159). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 72758? ▼
According to the FHFA House Price Index, home values in ZIP 72758 increased by 6.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 187%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72758? ▼
In ZIP code 72758, 67.4% of residents aged 25+ have a high school diploma or higher, and 42.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72758? ▼
The mean commute time for workers in ZIP code 72758 is 18.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72758? ▼
In ZIP code 72758, approximately 58.6% of occupied housing units are owner-occupied and 41.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72758? ▼
The poverty rate in ZIP code 72758 is 9.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.