Rochelle, VA · standard
ZIP Code 22738
Madison County, Virginia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,149
- 16/sq mi Moderate-density area
- $85,139
- Median income Above-median income area
- $288,600
- Median home value Near-median home value
- 18.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rochelle pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 32%
- household income, US ZIPs
- Top 35%
- home value, US ZIPs
- 16
- people per sq mi
- 96%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 22738 against every reporting US ZIP.
ZIP code 22738 is a sparsely populated ZIP (a standard USPS delivery area) in Rochelle, Madison County, Virginia, home to just 1,149 residents across 70.1 square miles, a density of 16 people per square mile, in the New York time zone.
ZIP 22738 lands in the middle-income range, with a median household income of $85,139 (1% below the average Virginia ZIP), while per-capita income is $39,153. The poverty rate is 9.4%, with unemployment at 0.0%; those measures add context to the income figure. Median home value is $288,600 (14% below the average Virginia ZIP); 95.7% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 18.0% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is -. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Madison County, so 22738 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 22738, Rochelle, VA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,149
Population
70.1
Area (sq mi)
16
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 22738?
43.7
Median Age
47.0%
Male
53.0%
Female
1.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$85,139
Median Household Income
-1% vs state ZIP avg
$39,153
Per Capita Income
9.4%
Poverty Rate
0.0%
Unemployment Rate
How ZIP 22738 ranks among Virginia ZIPs
Rochelle, VA household income vs. every Virginia ZIP code
Median household income among 804 reporting Virginia ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$85,139 Top 38% higher than 62% of 804 Virginia ZIPs
Each bar is a $20K-wide band; taller bars hold more Virginia ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
487housing units
487
Total Housing Units
371
Occupied Units
116
Vacant Units
2.50
Avg Household Size
Occupancy Type
$288,600
Median Home Value
-14% vs state ZIP avg
1987
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 13 business establishments in ZIP 22738, employing approximately 59 people with a combined annual payroll of $2,138,000.
13
Businesses
59
Employees
$2.1M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 3 | 23.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 22738 vs 22731 →
ZIP 22738 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 22968
Ruckersville (22968)
9,815 residents
- 22727
Madison (22727)
5,547 residents
- 22923
Barboursville (22923)
5,035 residents
- 22738 1,149
Rochelle (22738)
1,149 residents
- 22715 1,082
Brightwood (22715)
1,082 residents
- 22709 874
Aroda (22709)
874 residents
- 22972 439
Somerset (22972)
439 residents
- 22732 191
Radiant (22732)
191 residents
- 22731 139
Pratts (22731)
139 residents
What this shows Among its immediate neighbors, ZIP 22738 ranks #4 by population - useful context the national average alone can't give.
ZIP 22738 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 22923
Barboursville (22923)
$118,125 median income
- 22968
Ruckersville (22968)
$88,929 median income
- 22715
Brightwood (22715)
$87,353 median income
- 22738
Rochelle (22738)
$85,139 median income
- 22727
Madison (22727)
$84,857 median income
- 22709
Aroda (22709)
$81,912 median income
- 22731
Pratts (22731)
$80,208 median income
What this shows By household income, ZIP 22738 ranks #4 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 22731 | Pratts, VA | 139 | 3.5 mi |
| 22709 | Aroda, VA | 874 | 4.4 mi |
| 22732 | Radiant, VA | 191 | 5.1 mi |
| 22972 | Somerset, VA | 439 | 5.6 mi |
| 22727 | Madison, VA | 5,547 | 7.7 mi |
| 22923 | Barboursville, VA | 5,035 | 7.4 mi |
| 22723 | Hood, VA | 128 | 6.9 mi |
| 22968 | Ruckersville, VA | 9,815 | 7.3 mi |
| 22730 | Oakpark, VA | 115 | 8.3 mi |
| 22715 | Brightwood, VA | 1,082 | 9.9 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 22738, both outside VA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,149 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Madison County
Related Areas
Frequently Asked Questions
What county is ZIP code 22738 in?
ZIP code 22738 (Rochelle) is located in Madison County, Virginia. Madison County contains multiple ZIP codes, see the full list at /counties/madison-va.
What is the population of ZIP code 22738?
ZIP code 22738 in Rochelle, VA has a population of 1,149 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 22738?
The median household income in ZIP 22738 is $85,139, which is 12% above the national average of $76,288.
What is the average home value in ZIP 22738?
The median home value in ZIP 22738 is $288,600, which is 4% above the national average of $278,155.
What is the demographic makeup of ZIP 22738?
The largest racial group in ZIP 22738 is White at 92.3%. Hispanic or Latino residents make up 1.7% of the population.
How many businesses are in ZIP code 22738?
ZIP code 22738 has 13 business establishments employing approximately 59 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 22738?
In ZIP code 22738, 51.2% of residents aged 25+ have a high school diploma or higher, and 18.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 22738?
In ZIP code 22738, approximately 95.7% of occupied housing units are owner-occupied and 4.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 22738?
The poverty rate in ZIP code 22738 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 22738's numbers, next.
- See how ZIP 22738 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rochelle, VA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.