PlainZIP

Rochelle, VA · standard

ZIP Code 22738

Madison County, Virginia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,149
16/sq mi
$85,139
Median income
$288,600
Median home value
18.0%
Bachelor's or higher

The verdict

Rochelle pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 32%
household income, US ZIPs
Top 35%
home value, US ZIPs
16
people per sq mi
96%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 22738 against every reporting US ZIP.

ZIP code 22738 is a sparsely populated ZIP (a standard USPS delivery area) in Rochelle, Madison County, Virginia, home to just 1,149 residents across 70.1 square miles, a density of 16 people per square mile, in the New York time zone.

ZIP 22738 lands in the middle-income range, with a median household income of $85,139 (1% below the Virginia average), while per-capita income is $39,153. 9.4% of residents live below the poverty line, and the unemployment rate reads 0.0%. Median home value sits at $288,600 (14% below the state average), median rent at - a month, and owner-occupancy at 95.7%.

Educational attainment sits below the national norm: 18.0% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is -. Beyond these figures, 10 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Madison County, letting you compare 22738 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 22738, Rochelle, VA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,149

Population

70.1

Area (sq mi)

16

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 22738?

43.7

Median Age

47.0%

Male

53.0%

Female

1.8%

Foreign-Born

White 92.3%
African American 5.2%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.5%
Hispanic or Latino 1.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$85,139

Median Household Income

-1% vs state

$39,153

Per Capita Income

9.4%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 22738 ranks nationally

Rochelle, VA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$85,139 Top 32% higher than 68% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 51.2%
Bachelor's Degree or Higher 18.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

487

Total Housing Units

371

Occupied Units

116

Vacant Units

2.50

Avg Household Size

Occupancy Type

Owner 95.7%
Renter 4.3%

$288,600

Median Home Value

-14% vs state

1987

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 13 business establishments in ZIP 22738, employing approximately 59 people with a combined annual payroll of $2,138,000.

13

Businesses

59

Employees

$2.1M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Construction 3 23.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 22738 vs 22731 →

ZIP 22738 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 22738 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 22738 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 22738 ranks #4 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
22731 Pratts, VA 139 3.5 mi
22709 Aroda, VA 874 4.4 mi
22732 Radiant, VA 191 5.1 mi
22972 Somerset, VA 439 5.6 mi
22727 Madison, VA 5,547 7.7 mi
22923 Barboursville, VA 5,035 7.4 mi
22723 Hood, VA 128 6.9 mi
22968 Ruckersville, VA 9,815 7.3 mi
22730 Oakpark, VA 115 8.3 mi
22715 Brightwood, VA 1,082 9.9 mi

More ZIP Codes in Madison County

22960 standard
Orange, VA
Pop: 10,722
22727 standard
Madison, VA
Pop: 5,547
22715 standard
Brightwood, VA
Pop: 1,082
22709 standard
Aroda, VA
Pop: 874
22719 standard
Etlan, VA
Pop: 395
22948 standard
Locust Dale, VA
Pop: 305

Related Areas

Madison County Rochelle, VA Virginia

Frequently Asked Questions

What county is ZIP code 22738 in? ▼
ZIP code 22738 (Rochelle) is located in Madison County, Virginia. Madison County contains multiple ZIP codes, see the full list at /counties/madison-va.
What is the population of ZIP code 22738? ▼
ZIP code 22738 in Rochelle, VA has a population of 1,149 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 22738? ▼
The median household income in ZIP 22738 is $85,139, which is 12% above the national average of $76,288.
What is the average home value in ZIP 22738? ▼
The median home value in ZIP 22738 is $288,600, which is 4% above the national average of $278,155.
What is the demographic makeup of ZIP 22738? ▼
The largest racial group in ZIP 22738 is White at 92.3%. Hispanic or Latino residents make up 1.7% of the population.
How many businesses are in ZIP code 22738? ▼
ZIP code 22738 has 13 business establishments employing approximately 59 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 22738? ▼
In ZIP code 22738, 51.2% of residents aged 25+ have a high school diploma or higher, and 18.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 22738? ▼
In ZIP code 22738, approximately 95.7% of occupied housing units are owner-occupied and 4.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 22738? ▼
The poverty rate in ZIP code 22738 is 9.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.