Princeton, WV · standard
ZIP Code 24740
Mercer County, West Virginia — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 30,435
- 73/sq mi
- $44,793
- Median income
- $132,300
- Median home value
- 22.7%
- Bachelor's or higher
The verdict
Princeton pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 9th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 73
- people per sq mi
- 64%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 24740 against every reporting US ZIP.
ZIP code 24740 is classified by USPS as a standard delivery area and covers roughly 415.2 square miles in Princeton, Mercer County, West Virginia. The area is home to 30,435 residents, producing a population density of 73 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 24740 against West Virginia and the nation.
On the economic side, the median household income for ZIP 24740 sits at $44,793 (22% below the West Virginia average), while per-capita income is $32,484. The poverty rate stands at 18.4% and the unemployment rate at 2.1%. On housing, the median home value is $132,300 (4% below the state average) with median rent at $798 per month, and 64.0% of occupied units are owner-occupied, a direct signal of whether 24740 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 22.7% of adults hold a bachelor's degree or higher, the median age is 38.7, and the average commute is 21 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Mercer County, so you can benchmark 24740 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 24740
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 24740.
- Health care and social assistance
Health care and social assistance
124 establishments
- Retail trade
Retail trade
91 establishments
- Accommodation and food services
Accommodation and food services
73 establishments
- Other services (except public administration)
Other services (except public administration)
55 establishments
- Professional, scientific, and technical services 36
Professional, scientific, and technical services
36 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 24740, Princeton, WV · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
30,435
Population
415.2
Area (sq mi)
73
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 24740?
38.7
Median Age
49.6%
Male
50.4%
Female
0.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$44,793
Median Household Income
-22% vs state
$32,484
Per Capita Income
18.4%
Poverty Rate
2.1%
Unemployment Rate
20.5 min
Mean Commute Time
How ZIP 24740 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$44,793 9th percentile higher than 9% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
8,211
Total Housing Units
7,023
Occupied Units
1,188
Vacant Units
2.33
Avg Household Size
Occupancy Type
$132,300
Median Home Value
-4% vs state
$798
Median Rent
1973
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.8%
YoY Change (2024)
186
HPI Index (2000 = 100)
+86%
Total Change Since 2000
Home values in ZIP 24740 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +86% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +4.4% | 147 |
| 2021 | +6.2% | 156 |
| 2022 | +7.4% | 167 |
| 2023 | +3.7% | 174 |
| 2024 | +6.8% | 186 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 556 business establishments in ZIP 24740, employing approximately 9,689 people with a combined annual payroll of $445,617,000.
556
Businesses
9,689
Employees
$445.6M
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 124 | 22.3% |
| Retail trade | 91 | 16.4% |
| Accommodation and food services | 73 | 13.1% |
| Other services (except public administration) | 55 | 9.9% |
| Professional, scientific, and technical services | 36 | 6.5% |
| Construction | 32 | 5.8% |
| Finance and insurance | 32 | 5.8% |
| Real estate and rental and leasing | 21 | 3.8% |
| Manufacturing | 20 | 3.6% |
| Administrative and support and waste management and remediation services | 14 | 2.5% |
| Wholesale trade | 12 | 2.2% |
| Transportation and warehousing | 12 | 2.2% |
| Arts, entertainment, and recreation | 11 | 2.0% |
| Information | 9 | 1.6% |
| Mining, quarrying, and oil and gas extraction | 6 | 1.1% |
| Management of companies and enterprises | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 24740 vs 24712 →
ZIP 24740 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 24740
Princeton (24740)
30,435 residents
- 24712 2,063
Athens (24712)
2,063 residents
- 25971 1,130
Lerona (25971)
1,130 residents
- 25979 893
Pipestem (25979)
893 residents
- 24366 781
Rocky Gap (24366)
781 residents
- 25820 437
Camp Creek (25820)
437 residents
- 25922 299
Spanishburg (25922)
299 residents
- 24731 255
Kegley (24731)
255 residents
What this shows Among its immediate neighbors, ZIP 24740 ranks the most populous — useful context the national average alone can't give.
ZIP 24740 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 25820
Camp Creek (25820)
$135,568 median income
- 24712
Athens (24712)
$80,625 median income
- 25971
Lerona (25971)
$74,439 median income
- 25979 $50,132
Pipestem (25979)
$50,132 median income
- 24740 $44,793
Princeton (24740)
$44,793 median income
- 24366 $33,148
Rocky Gap (24366)
$33,148 median income
- 25922 $2,499
Spanishburg (25922)
$2,499 median income
What this shows By household income, ZIP 24740 ranks #5 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Mercer County
Related Areas
Frequently Asked Questions
What county is ZIP code 24740 in? ▼
What is the population of ZIP code 24740? ▼
What is the median household income in ZIP 24740? ▼
What is the average home value in ZIP 24740? ▼
What is the demographic makeup of ZIP 24740? ▼
How many businesses are in ZIP code 24740? ▼
What are the main industries in ZIP code 24740? ▼
How have home values changed in ZIP code 24740? ▼
What is the education level in ZIP code 24740? ▼
What is the average commute time in ZIP 24740? ▼
What percentage of residents own vs. rent in ZIP 24740? ▼
What is the poverty rate in ZIP code 24740? ▼
ZIP Code Research Guides
Official Data Resources for Princeton, WV
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.