Princeton, WV · standard

ZIP Code 24740

Mercer County, West Virginia — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

30,435
73/sq mi
$44,793
Median income
$132,300
Median home value
22.7%
Bachelor's or higher

The verdict

Princeton pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.

9th pct
household income, US ZIPs
20th pct
home value, US ZIPs
73
people per sq mi
64%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 24740 against every reporting US ZIP.

ZIP code 24740 is classified by USPS as a standard delivery area and covers roughly 415.2 square miles in Princeton, Mercer County, West Virginia. The area is home to 30,435 residents, producing a population density of 73 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 24740 against West Virginia and the nation.

On the economic side, the median household income for ZIP 24740 sits at $44,793 (22% below the West Virginia average), while per-capita income is $32,484. The poverty rate stands at 18.4% and the unemployment rate at 2.1%. On housing, the median home value is $132,300 (4% below the state average) with median rent at $798 per month, and 64.0% of occupied units are owner-occupied, a direct signal of whether 24740 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 22.7% of adults hold a bachelor's degree or higher, the median age is 38.7, and the average commute is 21 minutes. We also surface 7 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Mercer County, so you can benchmark 24740 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 24740

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 24740.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 24740, Princeton, WV · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

30,435

Population

415.2

Area (sq mi)

73

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 24740?

38.7

Median Age

49.6%

Male

50.4%

Female

0.3%

Foreign-Born

White 88.6%
African American 3.0%
Asian 0.1%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.8%
Hispanic or Latino 1.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$44,793

Median Household Income

-22% vs state

$32,484

Per Capita Income

18.4%

Poverty Rate

2.1%

Unemployment Rate

20.5 min

Mean Commute Time

How ZIP 24740 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$44,793 9th percentile higher than 9% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.3%
Bachelor's Degree or Higher 22.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,211

Total Housing Units

7,023

Occupied Units

1,188

Vacant Units

2.33

Avg Household Size

Occupancy Type

Owner 64.0%
Renter 36.0%

$132,300

Median Home Value

-4% vs state

$798

Median Rent

1973

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.8%

YoY Change (2024)

186

HPI Index (2000 = 100)

+86%

Total Change Since 2000

Home values in ZIP 24740 have increased 6.8% over the past year (2024). Since 2000, this ZIP has seen +86% cumulative appreciation.

Year Annual Change HPI Index
2020 +4.4% 147
2021 +6.2% 156
2022 +7.4% 167
2023 +3.7% 174
2024 +6.8% 186

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 556 business establishments in ZIP 24740, employing approximately 9,689 people with a combined annual payroll of $445,617,000.

556

Businesses

9,689

Employees

$445.6M

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 124 22.3%
Retail trade 91 16.4%
Accommodation and food services 73 13.1%
Other services (except public administration) 55 9.9%
Professional, scientific, and technical services 36 6.5%
Construction 32 5.8%
Finance and insurance 32 5.8%
Real estate and rental and leasing 21 3.8%
Manufacturing 20 3.6%
Administrative and support and waste management and remediation services 14 2.5%
Wholesale trade 12 2.2%
Transportation and warehousing 12 2.2%
Arts, entertainment, and recreation 11 2.0%
Information 9 1.6%
Mining, quarrying, and oil and gas extraction 6 1.1%
Management of companies and enterprises 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 24740 vs 24712 →

ZIP 24740 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 24740 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 24740 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 24740 ranks #5 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
24712 Athens, WV 2,063 6.1 mi
25971 Lerona, WV 1,130 7.5 mi
24731 Kegley, WV 255 7.4 mi
25922 Spanishburg, WV 299 8.0 mi
24366 Rocky Gap, VA 781 9.8 mi
25979 Pipestem, WV 893 11.2 mi
25820 Camp Creek, WV 437 11.2 mi

More ZIP Codes in Mercer County

Frequently Asked Questions

What county is ZIP code 24740 in?
ZIP code 24740 (Princeton) is located in Mercer County, West Virginia. Mercer County contains multiple ZIP codes, see the full list at /counties/mercer-wv.
What is the population of ZIP code 24740?
ZIP code 24740 in Princeton, WV has a population of 30,435 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 24740?
The median household income in ZIP 24740 is $44,793, which is 41% below the national average of $76,288.
What is the average home value in ZIP 24740?
The median home value in ZIP 24740 is $132,300, which is 52% below the national average of $278,155.
What is the demographic makeup of ZIP 24740?
The largest racial group in ZIP 24740 is White at 88.6%. Hispanic or Latino residents make up 1.7% of the population.
How many businesses are in ZIP code 24740?
ZIP code 24740 has 556 business establishments employing approximately 9,689 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 24740?
The top industries by establishment count in ZIP 24740 are: Health care and social assistance (124), Retail trade (91), Accommodation and food services (73). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 24740?
According to the FHFA House Price Index, home values in ZIP 24740 increased by 6.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 86%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 24740?
In ZIP code 24740, 64.3% of residents aged 25+ have a high school diploma or higher, and 22.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 24740?
The mean commute time for workers in ZIP code 24740 is 20.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 24740?
In ZIP code 24740, approximately 64.0% of occupied housing units are owner-occupied and 36.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 24740?
The poverty rate in ZIP code 24740 is 18.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Princeton, WV

Verify and explore additional data for this area using these official government sources.