Wooster, OH · standard
ZIP Code 44691
Wayne County, Ohio - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 43,753
- 108/sq mi High-density area
- $69,920
- Median income Near-median income area
- $230,300
- Median home value Near-median home value
- 32.8%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Wooster pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 46th pct
- household income, US ZIPs
- Top 48%
- home value, US ZIPs
- 108
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 44691 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 44691 (Wooster, OH) rose +7.5% from 2023 to 2024. The all-transactions index moved from 192.9 in 2023 to 207.3 in 2024 (2000 = 100).
ZIP code 44691 is a densely settled ZIP (a standard USPS delivery area) in Wooster, Wayne County, Ohio, with 43,753 residents across 406.2 square miles, a density of 108 people per square mile, in the New York time zone.
ZIP 44691 reports a modest median household income of $69,920 (4% below the average Ohio ZIP), while per-capita income is $36,608. The poverty rate is 9.2%, with unemployment at 4.0%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $230,300 (17% above the average Ohio ZIP), while 72.6% of occupied homes are owner-occupied and median rent is $911.
A solid share of residents have a four-year degree: 32.8% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is 19 minutes. The page also surfaces 7 ZIP codes within roughly 10 miles and 6 more in Wayne County, so 44691 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 44691
Top 5 sectors by establishment count in Wooster, OH
Which industries have the most business establishments in ZIP 44691.
- Retail trade
Retail trade
178 establishments
- Health care and social assistance
Health care and social assistance
171 establishments
- Other services (except public administration)
Other services (except public administration)
118 establishments
- Accommodation and food services
Accommodation and food services
115 establishments
- Construction
Construction
86 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 44691, Wooster, OH · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
43,753
Population
406.2
Area (sq mi)
108
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 44691?
42.2
Median Age
48.3%
Male
51.7%
Female
4.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$69,920
Median Household Income
-4% vs state ZIP avg
$36,608
Per Capita Income
9.2%
Poverty Rate
4.0%
Unemployment Rate
18.7 min
Mean Commute Time
How ZIP 44691 ranks nationally
Wooster, OH household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$69,920 46th percentile higher than 46% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
19,597housing units
19,597
Total Housing Units
18,267
Occupied Units
1,330
Vacant Units
2.22
Avg Household Size
Occupancy Type
$230,300
Median Home Value
+17% vs state ZIP avg
$911
Median Rent
1975
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.5%
YoY Change (2024)
207
HPI Index (2000 = 100)
+107%
Total Change Since 2000
Home values in ZIP 44691 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +107% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.6% | 140 |
| 2021 | +10.7% | 155 |
| 2022 | +15.3% | 178 |
| 2023 | +8.2% | 193 |
| 2024 | +7.5% | 207 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,150 business establishments in ZIP 44691, employing approximately 23,868 people with a combined annual payroll of $1,228,071,000.
1,150
Businesses
23,868
Employees
$1.2B
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 178 | 15.5% |
| Health care and social assistance | 171 | 14.9% |
| Other services (except public administration) | 118 | 10.3% |
| Accommodation and food services | 115 | 10.0% |
| Construction | 86 | 7.5% |
| Professional, scientific, and technical services | 75 | 6.5% |
| Manufacturing | 74 | 6.4% |
| Finance and insurance | 74 | 6.4% |
| Wholesale trade | 61 | 5.3% |
| Administrative and support and waste management and remediation services | 50 | 4.3% |
| Transportation and warehousing | 46 | 4.0% |
| Real estate and rental and leasing | 31 | 2.7% |
| Mining, quarrying, and oil and gas extraction | 22 | 1.9% |
| Arts, entertainment, and recreation | 19 | 1.6% |
| Information | 12 | 1.0% |
| Educational services | 7 | 0.6% |
| Management of companies and enterprises | 5 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 44691 vs 44214 →
ZIP 44691 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 44691
Wooster (44691)
43,753 residents
- 44287 7,559
West Salem (44287)
7,559 residents
- 44627 6,845
Fredericksburg (44627)
6,845 residents
- 44676 4,877
Shreve (44676)
4,877 residents
- 44217 4,142
Creston (44217)
4,142 residents
- 44677 2,543
Smithville (44677)
2,543 residents
- 44214 2,076
Burbank (44214)
2,076 residents
- 44276 1,906
Sterling (44276)
1,906 residents
What this shows Among its immediate neighbors, ZIP 44691 ranks the most populous - useful context the national average alone can't give.
ZIP 44691 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 44276
Sterling (44276)
$86,583 median income
- 44214
Burbank (44214)
$84,861 median income
- 44627
Fredericksburg (44627)
$84,010 median income
- 44676
Shreve (44676)
$75,738 median income
- 44677
Smithville (44677)
$75,435 median income
- 44287
West Salem (44287)
$73,816 median income
- 44217
Creston (44217)
$73,603 median income
- 44691
Wooster (44691)
$69,920 median income
What this shows By household income, ZIP 44691 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 44691, both outside OH so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (43,753 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wayne County
Related Areas
Frequently Asked Questions
What county is ZIP code 44691 in?
ZIP code 44691 (Wooster) is located in Wayne County, Ohio. Wayne County contains multiple ZIP codes, see the full list at /counties/wayne-oh.
What is the population of ZIP code 44691?
ZIP code 44691 in Wooster, OH has a population of 43,753 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 44691?
The median household income in ZIP 44691 is $69,920, which is 8% below the national average of $76,288.
What is the average home value in ZIP 44691?
The median home value in ZIP 44691 is $230,300, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 44691?
The largest racial group in ZIP 44691 is White at 91.5%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 44691?
ZIP code 44691 has 1,150 business establishments employing approximately 23,868 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 44691?
The top industries by establishment count in ZIP 44691 are: Retail trade (178), Health care and social assistance (171), Other services (except public administration) (118). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 44691?
According to the FHFA House Price Index, home values in ZIP 44691 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 107%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 44691?
In ZIP code 44691, 69.3% of residents aged 25+ have a high school diploma or higher, and 32.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 44691?
The mean commute time for workers in ZIP code 44691 is 18.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 44691?
In ZIP code 44691, approximately 72.6% of occupied housing units are owner-occupied and 27.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 44691?
The poverty rate in ZIP code 44691 is 9.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 44691's numbers, next.
- See how ZIP 44691 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Wooster, OH ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.