PlainZIP

Wooster, OH · standard

ZIP Code 44691

Wayne County, Ohio - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

43,753
108/sq mi
$69,920
Median income
$230,300
Median home value
32.8%
Bachelor's or higher

The verdict

Wooster pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

46th pct
household income, US ZIPs
Top 48%
home value, US ZIPs
108
people per sq mi
73%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 44691 against every reporting US ZIP.

ZIP code 44691 is a densely settled ZIP (a standard USPS delivery area) in Wooster, Wayne County, Ohio, with 43,753 residents across 406.2 square miles, a density of 108 people per square mile, in the New York time zone.

ZIP 44691 reports a modest median household income of $69,920 (4% below the Ohio average), while per-capita income is $36,608. 9.2% of residents live below the poverty line, and the unemployment rate reads 4.0%. The typical home here is valued at $230,300 (17% above the state average); renters pay a median of $911 monthly, and 72.6% of units are owner-occupied.

A solid share of residents have a four-year degree: 32.8% of adults hold a bachelor's degree or higher, the median age is 42.2, and the average commute is 19 minutes. Beyond these figures, 7 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Wayne County, letting you compare 44691 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 44691

Top 5 sectors by establishment count in Wooster, OH

Which industries have the most business establishments in ZIP 44691.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 44691, Wooster, OH · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

43,753

Population

406.2

Area (sq mi)

108

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 44691?

42.2

Median Age

48.3%

Male

51.7%

Female

4.0%

Foreign-Born

White 91.5%
African American 1.5%
Asian 1.4%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.6%
Hispanic or Latino 2.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$69,920

Median Household Income

-4% vs state

$36,608

Per Capita Income

9.2%

Poverty Rate

4.0%

Unemployment Rate

18.7 min

Mean Commute Time

How ZIP 44691 ranks nationally

Wooster, OH household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$69,920 46th percentile higher than 46% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 69.3%
Bachelor's Degree or Higher 32.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

19,597

Total Housing Units

18,267

Occupied Units

1,330

Vacant Units

2.22

Avg Household Size

Occupancy Type

Owner 72.6%
Renter 27.4%

$230,300

Median Home Value

+17% vs state

$911

Median Rent

1975

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.5%

YoY Change (2024)

207

HPI Index (2000 = 100)

+107%

Total Change Since 2000

Home values in ZIP 44691 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +107% cumulative appreciation.

Year Annual Change HPI Index
2020 +5.6% 140
2021 +10.7% 155
2022 +15.3% 178
2023 +8.2% 193
2024 +7.5% 207

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,150 business establishments in ZIP 44691, employing approximately 23,868 people with a combined annual payroll of $1,228,071,000.

1,150

Businesses

23,868

Employees

$1.2B

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 178 15.5%
Health care and social assistance 171 14.9%
Other services (except public administration) 118 10.3%
Accommodation and food services 115 10.0%
Construction 86 7.5%
Professional, scientific, and technical services 75 6.5%
Manufacturing 74 6.4%
Finance and insurance 74 6.4%
Wholesale trade 61 5.3%
Administrative and support and waste management and remediation services 50 4.3%
Transportation and warehousing 46 4.0%
Real estate and rental and leasing 31 2.7%
Mining, quarrying, and oil and gas extraction 22 1.9%
Arts, entertainment, and recreation 19 1.6%
Information 12 1.0%
Educational services 7 0.6%
Management of companies and enterprises 5 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 44691 vs 44214 →

ZIP 44691 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 44691 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 44691 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 44691 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
44214 Burbank, OH 2,076 10.2 mi
44676 Shreve, OH 4,877 8.6 mi
44677 Smithville, OH 2,543 7.8 mi
44217 Creston, OH 4,142 10.9 mi
44287 West Salem, OH 7,559 11.2 mi
44276 Sterling, OH 1,906 11.7 mi
44627 Fredericksburg, OH 6,845 12.3 mi

More ZIP Codes in Wayne County

44667 standard
Orrville, OH
Pop: 13,481
44270 standard
Rittman, OH
Pop: 8,890
44230 standard
Doylestown, OH
Pop: 8,252
44606 standard
Apple Creek, OH
Pop: 7,819
44287 standard
West Salem, OH
Pop: 7,559
44618 standard
Dalton, OH
Pop: 6,858

Related Areas

Wayne County Wooster, OH Ohio

Frequently Asked Questions

What county is ZIP code 44691 in? ▼
ZIP code 44691 (Wooster) is located in Wayne County, Ohio. Wayne County contains multiple ZIP codes, see the full list at /counties/wayne-oh.
What is the population of ZIP code 44691? ▼
ZIP code 44691 in Wooster, OH has a population of 43,753 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 44691? ▼
The median household income in ZIP 44691 is $69,920, which is 8% below the national average of $76,288.
What is the average home value in ZIP 44691? ▼
The median home value in ZIP 44691 is $230,300, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 44691? ▼
The largest racial group in ZIP 44691 is White at 91.5%. Hispanic or Latino residents make up 2.6% of the population.
How many businesses are in ZIP code 44691? ▼
ZIP code 44691 has 1,150 business establishments employing approximately 23,868 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 44691? ▼
The top industries by establishment count in ZIP 44691 are: Retail trade (178), Health care and social assistance (171), Other services (except public administration) (118). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 44691? ▼
According to the FHFA House Price Index, home values in ZIP 44691 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 107%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 44691? ▼
In ZIP code 44691, 69.3% of residents aged 25+ have a high school diploma or higher, and 32.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 44691? ▼
The mean commute time for workers in ZIP code 44691 is 18.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 44691? ▼
In ZIP code 44691, approximately 72.6% of occupied housing units are owner-occupied and 27.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 44691? ▼
The poverty rate in ZIP code 44691 is 9.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.