PlainZIP

Willard, OH · standard

ZIP Code 44890

Huron County, Ohio - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

11,162
49/sq mi
$68,587
Median income
$145,300
Median home value
17.3%
Bachelor's or higher

The verdict

Willard pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.

44th pct
household income, US ZIPs
24th pct
home value, US ZIPs
49
people per sq mi
76%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 44890 against every reporting US ZIP.

ZIP code 44890 is a mid-sized community (a standard USPS delivery area) in Willard, Huron County, Ohio, home to 11,162 residents across 226.9 square miles, a density of 49 people per square mile, in the New York time zone.

ZIP 44890 reports a modest median household income of $68,587 (6% below the Ohio average), while per-capita income is $34,358. Local economic indicators show a 13.9% poverty rate alongside 2.1% unemployment. On housing, the median home value is $145,300 (26% below the state average) with median rent at $893 per month, and 76.4% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 17.3% of adults hold a bachelor's degree or higher, the median age is 42.4, and the average commute is 20 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Huron County, so you can benchmark 44890 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 44890

Top 5 sectors by establishment count in Willard, OH

Which industries have the most business establishments in ZIP 44890.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 44890, Willard, OH · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

11,162

Population

226.9

Area (sq mi)

49

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 44890?

42.4

Median Age

46.9%

Male

53.1%

Female

2.8%

Foreign-Born

White 91.2%
African American 0.6%
Asian 0.7%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.1%
Hispanic or Latino 13.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$68,587

Median Household Income

-6% vs state

$34,358

Per Capita Income

13.9%

Poverty Rate

2.1%

Unemployment Rate

20.0 min

Mean Commute Time

How ZIP 44890 ranks nationally

Willard, OH household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$68,587 44th percentile higher than 44% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.3%
Bachelor's Degree or Higher 17.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,776

Total Housing Units

4,206

Occupied Units

570

Vacant Units

2.44

Avg Household Size

Occupancy Type

Owner 76.4%
Renter 23.6%

$145,300

Median Home Value

-26% vs state

$893

Median Rent

1966

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+18.3%

YoY Change (2024)

185

HPI Index (2000 = 100)

+85%

Total Change Since 2000

Home values in ZIP 44890 have increased 18.3% over the past year (2024). Since 2000, this ZIP has seen +85% cumulative appreciation.

Year Annual Change HPI Index
2020 -0.2% 124
2021 +11.9% 138
2022 +11.3% 154
2023 +1.5% 156
2024 +18.3% 185

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 164 business establishments in ZIP 44890, employing approximately 5,259 people with a combined annual payroll of $241,008,000.

164

Businesses

5,259

Employees

$241.0M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Retail trade 31 18.9%
Accommodation and food services 27 16.5%
Other services (except public administration) 22 13.4%
Health care and social assistance 18 11.0%
Construction 12 7.3%
Finance and insurance 11 6.7%
Transportation and warehousing 9 5.5%
Manufacturing 8 4.9%
Administrative and support and waste management and remediation services 8 4.9%
Real estate and rental and leasing 7 4.3%
Professional, scientific, and technical services 5 3.0%
Information 3 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 44890 vs 44850 →

ZIP 44890 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 44890 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 44890 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 44890 ranks #5 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
44850 New Haven, OH 148 3.6 mi
44865 Plymouth, OH 3,434 6.4 mi
44855 North Fairfield, OH 1,271 6.8 mi
44847 Monroeville, OH 3,739 10.2 mi
44857 Norwalk, OH 23,805 11.8 mi
44854 New Washington, OH 1,749 12.0 mi

More ZIP Codes in Huron County

44857 standard
Norwalk, OH
Pop: 23,805
44889 standard
Wakeman, OH
Pop: 6,703
44851 standard
New London, OH
Pop: 5,308
44847 standard
Monroeville, OH
Pop: 3,739
44865 standard
Plymouth, OH
Pop: 3,434
44826 standard
Collins, OH
Pop: 1,687

Related Areas

Huron County Willard, OH Ohio

Frequently Asked Questions

What county is ZIP code 44890 in? ▼
ZIP code 44890 (Willard) is located in Huron County, Ohio. Huron County contains multiple ZIP codes, see the full list at /counties/huron-oh.
What is the population of ZIP code 44890? ▼
ZIP code 44890 in Willard, OH has a population of 11,162 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 44890? ▼
The median household income in ZIP 44890 is $68,587, which is 10% below the national average of $76,288.
What is the average home value in ZIP 44890? ▼
The median home value in ZIP 44890 is $145,300, which is 48% below the national average of $278,155.
What is the demographic makeup of ZIP 44890? ▼
The largest racial group in ZIP 44890 is White at 91.2%. Hispanic or Latino residents make up 13.4% of the population.
How many businesses are in ZIP code 44890? ▼
ZIP code 44890 has 164 business establishments employing approximately 5,259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 44890? ▼
The top industries by establishment count in ZIP 44890 are: Retail trade (31), Accommodation and food services (27), Other services (except public administration) (22). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 44890? ▼
According to the FHFA House Price Index, home values in ZIP 44890 increased by 18.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 85%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 44890? ▼
In ZIP code 44890, 59.3% of residents aged 25+ have a high school diploma or higher, and 17.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 44890? ▼
The mean commute time for workers in ZIP code 44890 is 20.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 44890? ▼
In ZIP code 44890, approximately 76.4% of occupied housing units are owner-occupied and 23.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 44890? ▼
The poverty rate in ZIP code 44890 is 13.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.