Willard, OH · standard
ZIP Code 44890
Huron County, Ohio - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 11,162
- 49/sq mi Moderate-density area
- $68,587
- Median income Near-median income area
- $145,300
- Median home value Below-median home value
- 17.3%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Willard pairs a below-median household income with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 44th pct
- household income, US ZIPs
- 24th pct
- home value, US ZIPs
- 49
- people per sq mi
- 76%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 44890 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 44890 (Willard, OH) rose +18.3% from 2023 to 2024. The all-transactions index moved from 156.4 in 2023 to 185.1 in 2024 (2000 = 100).
ZIP code 44890 is a mid-sized community (a standard USPS delivery area) in Willard, Huron County, Ohio, home to 11,162 residents across 226.9 square miles, a density of 49 people per square mile, in the New York time zone.
ZIP 44890 reports a modest median household income of $68,587 (6% below the average Ohio ZIP), while per-capita income is $34,358. The poverty rate is 13.9%, with unemployment at 2.1%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $145,300 (26% below the average Ohio ZIP), and median rent is $893; owner occupancy is 76.4%.
Educational attainment sits below the national norm: 17.3% of adults hold a bachelor's degree or higher, the median age is 42.4, and the average commute is 20 minutes. The page also surfaces 6 ZIP codes within roughly 10 miles and 6 more in Huron County, so 44890 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 44890
Top 5 sectors by establishment count in Willard, OH
Which industries have the most business establishments in ZIP 44890.
- Retail trade
Retail trade
31 establishments
- Accommodation and food services
Accommodation and food services
27 establishments
- Other services (except public administration)
Other services (except public administration)
22 establishments
- Health care and social assistance
Health care and social assistance
18 establishments
- Construction 12
Construction
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 44890, Willard, OH · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
11,162
Population
226.9
Area (sq mi)
49
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 44890?
42.4
Median Age
46.9%
Male
53.1%
Female
2.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$68,587
Median Household Income
-6% vs state ZIP avg
$34,358
Per Capita Income
13.9%
Poverty Rate
2.1%
Unemployment Rate
20.0 min
Mean Commute Time
How ZIP 44890 ranks among Ohio ZIPs
Willard, OH household income vs. every Ohio ZIP code
Median household income among 1,127 reporting Ohio ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$68,587 46th percentile higher than 46% of 1,127 Ohio ZIPs
Each bar is a $20K-wide band; taller bars hold more Ohio ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
4,776housing units
4,776
Total Housing Units
4,206
Occupied Units
570
Vacant Units
2.44
Avg Household Size
Occupancy Type
$145,300
Median Home Value
-26% vs state ZIP avg
$893
Median Rent
1966
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.3%
YoY Change (2024)
185
HPI Index (2000 = 100)
+85%
Total Change Since 2000
Home values in ZIP 44890 have increased 18.3% over the past year (2024). Since 2000, this ZIP has seen +85% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -0.2% | 124 |
| 2021 | +11.9% | 138 |
| 2022 | +11.3% | 154 |
| 2023 | +1.5% | 156 |
| 2024 | +18.3% | 185 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 164 business establishments in ZIP 44890, employing approximately 5,259 people with a combined annual payroll of $241,008,000.
164
Businesses
5,259
Employees
$241.0M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 31 | 18.9% |
| Accommodation and food services | 27 | 16.5% |
| Other services (except public administration) | 22 | 13.4% |
| Health care and social assistance | 18 | 11.0% |
| Construction | 12 | 7.3% |
| Finance and insurance | 11 | 6.7% |
| Transportation and warehousing | 9 | 5.5% |
| Manufacturing | 8 | 4.9% |
| Administrative and support and waste management and remediation services | 8 | 4.9% |
| Real estate and rental and leasing | 7 | 4.3% |
| Professional, scientific, and technical services | 5 | 3.0% |
| Information | 3 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 44890 vs 44850 →
ZIP 44890 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 44857
Norwalk (44857)
23,805 residents
- 44890
Willard (44890)
11,162 residents
- 44847 3,739
Monroeville (44847)
3,739 residents
- 44865 3,434
Plymouth (44865)
3,434 residents
- 44854 1,749
New Washington (44854)
1,749 residents
- 44855 1,271
North Fairfield (44855)
1,271 residents
- 44850 148
New Haven (44850)
148 residents
What this shows Among its immediate neighbors, ZIP 44890 ranks #2 by population - useful context the national average alone can't give.
ZIP 44890 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 44865
Plymouth (44865)
$76,875 median income
- 44847
Monroeville (44847)
$76,060 median income
- 44854
New Washington (44854)
$70,357 median income
- 44850
New Haven (44850)
$69,904 median income
- 44890
Willard (44890)
$68,587 median income
- 44857
Norwalk (44857)
$64,297 median income
- 44855
North Fairfield (44855)
$63,125 median income
What this shows By household income, ZIP 44890 ranks #5 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 44890, both outside OH so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (11,162 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Huron County
Related Areas
Frequently Asked Questions
What county is ZIP code 44890 in?
ZIP code 44890 (Willard) is located in Huron County, Ohio. Huron County contains multiple ZIP codes, see the full list at /counties/huron-oh.
What is the population of ZIP code 44890?
ZIP code 44890 in Willard, OH has a population of 11,162 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 44890?
The median household income in ZIP 44890 is $68,587, which is 10% below the national average of $76,288.
What is the average home value in ZIP 44890?
The median home value in ZIP 44890 is $145,300, which is 48% below the national average of $278,155.
What is the demographic makeup of ZIP 44890?
The largest racial group in ZIP 44890 is White at 91.2%. Hispanic or Latino residents make up 13.4% of the population.
How many businesses are in ZIP code 44890?
ZIP code 44890 has 164 business establishments employing approximately 5,259 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 44890?
The top industries by establishment count in ZIP 44890 are: Retail trade (31), Accommodation and food services (27), Other services (except public administration) (22). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 44890?
According to the FHFA House Price Index, home values in ZIP 44890 increased by 18.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 85%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 44890?
In ZIP code 44890, 59.3% of residents aged 25+ have a high school diploma or higher, and 17.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 44890?
The mean commute time for workers in ZIP code 44890 is 20.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 44890?
In ZIP code 44890, approximately 76.4% of occupied housing units are owner-occupied and 23.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 44890?
The poverty rate in ZIP code 44890 is 13.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 44890's numbers, next.
- See how ZIP 44890 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Willard, OH ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.