Willmar, MN · standard
ZIP Code 56201
Kandiyohi County, Minnesota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,173
- 75/sq mi Moderate-density area
- $68,804
- Median income Near-median income area
- $216,300
- Median home value Near-median home value
- 26.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Willmar pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 45th pct
- household income, US ZIPs
- 48th pct
- home value, US ZIPs
- 75
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 56201 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 56201 (Willmar, MN) rose +12.9% from 2023 to 2024. The all-transactions index moved from 204.8 in 2023 to 231.3 in 2024 (2000 = 100).
ZIP code 56201 is a densely settled ZIP (a standard USPS delivery area) in Willmar, Kandiyohi County, Minnesota, with 23,173 residents across 310.2 square miles, a density of 75 people per square mile, in the Chicago time zone.
ZIP 56201 reports a modest median household income of $68,804 (16% below the average Minnesota ZIP), while per-capita income is $33,913. The poverty rate is 11.9%, with unemployment at 4.3%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $216,300 (15% below the average Minnesota ZIP), and median rent is $910; owner occupancy is 62.9%.
Educational attainment sits below the national norm: 26.8% of adults hold a bachelor's degree or higher, the median age is 36.5, and the average commute is 13 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Kandiyohi County, so 56201 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 56201
Top 5 sectors by establishment count in Willmar, MN
Which industries have the most business establishments in ZIP 56201.
- Health care and social assistance
Health care and social assistance
186 establishments
- Retail trade
Retail trade
111 establishments
- Other services (except public administration)
Other services (except public administration)
86 establishments
- Accommodation and food services 64
Accommodation and food services
64 establishments
- Construction 58
Construction
58 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 56201, Willmar, MN · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,173
Population
310.2
Area (sq mi)
75
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 56201?
36.5
Median Age
48.2%
Male
51.8%
Female
15.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$68,804
Median Household Income
-16% vs state ZIP avg
$33,913
Per Capita Income
11.9%
Poverty Rate
4.3%
Unemployment Rate
13.4 min
Mean Commute Time
How ZIP 56201 ranks among Minnesota ZIPs
Willmar, MN household income vs. every Minnesota ZIP code
Median household income among 864 reporting Minnesota ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$68,804 28th percentile higher than 28% of 864 Minnesota ZIPs
Each bar is a $20K-wide band; taller bars hold more Minnesota ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
10,442housing units
10,442
Total Housing Units
9,729
Occupied Units
713
Vacant Units
2.47
Avg Household Size
Occupancy Type
$216,300
Median Home Value
-15% vs state ZIP avg
$910
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+12.9%
YoY Change (2024)
231
HPI Index (2000 = 100)
+131%
Total Change Since 2000
Home values in ZIP 56201 have increased 12.9% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.9% | 158 |
| 2021 | +9.0% | 172 |
| 2022 | +14.2% | 196 |
| 2023 | +4.4% | 205 |
| 2024 | +12.9% | 231 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 842 business establishments in ZIP 56201, employing approximately 14,748 people with a combined annual payroll of $748,196,000.
842
Businesses
14,748
Employees
$748.2M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 186 | 22.1% |
| Retail trade | 111 | 13.2% |
| Other services (except public administration) | 86 | 10.2% |
| Accommodation and food services | 64 | 7.6% |
| Construction | 58 | 6.9% |
| Professional, scientific, and technical services | 56 | 6.7% |
| Finance and insurance | 50 | 5.9% |
| Wholesale trade | 49 | 5.8% |
| Administrative and support and waste management and remediation services | 40 | 4.8% |
| Manufacturing | 33 | 3.9% |
| Real estate and rental and leasing | 31 | 3.7% |
| Transportation and warehousing | 23 | 2.7% |
| Information | 17 | 2.0% |
| Arts, entertainment, and recreation | 11 | 1.3% |
| Management of companies and enterprises | 9 | 1.1% |
| Educational services | 8 | 0.9% |
| Agriculture, forestry, fishing and hunting | 6 | 0.7% |
| Utilities | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 56201 vs 56251 →
ZIP 56201 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 56201
Willmar (56201)
23,173 residents
- 56288 4,696
Spicer (56288)
4,696 residents
- 56279 1,271
Pennock (56279)
1,271 residents
- 56251 987
Kandiyohi (56251)
987 residents
- 56281 619
Prinsburg (56281)
619 residents
What this shows Among its immediate neighbors, ZIP 56201 ranks the most populous - useful context the national average alone can't give.
ZIP 56201 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 56288
Spicer (56288)
$111,021 median income
- 56281
Prinsburg (56281)
$106,667 median income
- 56279
Pennock (56279)
$84,000 median income
- 56251
Kandiyohi (56251)
$76,917 median income
- 56201
Willmar (56201)
$68,804 median income
What this shows By household income, ZIP 56201 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 56201, both outside MN so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,173 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Kandiyohi County
Related Areas
Frequently Asked Questions
What county is ZIP code 56201 in?
ZIP code 56201 (Willmar) is located in Kandiyohi County, Minnesota. Kandiyohi County contains multiple ZIP codes, see the full list at /counties/kandiyohi-mn.
What is the population of ZIP code 56201?
ZIP code 56201 in Willmar, MN has a population of 23,173 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 56201?
The median household income in ZIP 56201 is $68,804, which is 10% below the national average of $76,288.
What is the average home value in ZIP 56201?
The median home value in ZIP 56201 is $216,300, which is 22% below the national average of $278,155.
What is the demographic makeup of ZIP 56201?
The largest racial group in ZIP 56201 is White at 67.6%. Hispanic or Latino residents make up 22.7% of the population.
How many businesses are in ZIP code 56201?
ZIP code 56201 has 842 business establishments employing approximately 14,748 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 56201?
The top industries by establishment count in ZIP 56201 are: Health care and social assistance (186), Retail trade (111), Other services (except public administration) (86). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 56201?
According to the FHFA House Price Index, home values in ZIP 56201 increased by 12.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 131%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 56201?
In ZIP code 56201, 53.8% of residents aged 25+ have a high school diploma or higher, and 26.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 56201?
The mean commute time for workers in ZIP code 56201 is 13.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 56201?
In ZIP code 56201, approximately 62.9% of occupied housing units are owner-occupied and 37.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 56201?
The poverty rate in ZIP code 56201 is 11.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 56201's numbers, next.
- See how ZIP 56201 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Willmar, MN ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.