PlainZIP

Watertown, SD · standard

ZIP Code 57201

Codington County, South Dakota - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

24,983
30/sq mi
$72,878
Median income
$242,700
Median home value
21.8%
Bachelor's or higher

The verdict

Watertown pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 49%
household income, US ZIPs
Top 44%
home value, US ZIPs
30
people per sq mi
69%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 57201 against every reporting US ZIP.

ZIP code 57201 is a densely settled ZIP (a standard USPS delivery area) in Watertown, Codington County, South Dakota, with 24,983 residents across 838.4 square miles, a density of 30 people per square mile, in the Chicago time zone.

ZIP 57201 lands in the middle-income range, with a median household income of $72,878 (5% below the South Dakota average), while per-capita income is $39,752. The poverty rate stands at 8.9% and the unemployment rate at 2.0%. Housing costs here run $242,700 for a typical home value (27% above the state average), with rent averaging $941 a month; 68.5% of homes are owner-occupied.

Educational attainment sits below the national norm: 21.8% of adults hold a bachelor's degree or higher, the median age is 39.6, and the average commute is 13 minutes. Compare these figures to the South Dakota and national benchmarks above rather than reading 57201's numbers in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 57201

Top 5 sectors by establishment count in Watertown, SD

Which industries have the most business establishments in ZIP 57201.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 57201, Watertown, SD · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

24,983

Population

838.4

Area (sq mi)

30

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 57201?

39.6

Median Age

51.2%

Male

48.8%

Female

1.3%

Foreign-Born

White 90.2%
African American 1.1%
Asian 0.6%
American Indian or Alaska Native 2.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.8%
Hispanic or Latino 3.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$72,878

Median Household Income

-5% vs state

$39,752

Per Capita Income

8.9%

Poverty Rate

2.0%

Unemployment Rate

13.4 min

Mean Commute Time

How ZIP 57201 ranks nationally

Watertown, SD household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$72,878 Top 49% higher than 51% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.6%
Bachelor's Degree or Higher 21.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

12,492

Total Housing Units

11,642

Occupied Units

850

Vacant Units

2.25

Avg Household Size

Occupancy Type

Owner 68.5%
Renter 31.5%

$242,700

Median Home Value

+27% vs state

$941

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+3.4%

YoY Change (2024)

270

HPI Index (2000 = 100)

+170%

Total Change Since 2000

Home values in ZIP 57201 have increased 3.4% over the past year (2024). Since 2000, this ZIP has seen +170% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.3% 192
2021 +8.5% 208
2022 +13.0% 235
2023 +11.0% 261
2024 +3.4% 270

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,166 business establishments in ZIP 57201, employing approximately 14,806 people with a combined annual payroll of $678,607,000.

1,166

Businesses

14,806

Employees

$678.6M

Annual Payroll

18

Industry Sectors

Industry Establishments % of Total
Retail trade 184 15.8%
Construction 126 10.8%
Other services (except public administration) 111 9.5%
Health care and social assistance 99 8.5%
Accommodation and food services 87 7.5%
Manufacturing 80 6.9%
Finance and insurance 75 6.4%
Real estate and rental and leasing 74 6.3%
Professional, scientific, and technical services 74 6.3%
Wholesale trade 71 6.1%
Administrative and support and waste management and remediation services 57 4.9%
Arts, entertainment, and recreation 50 4.3%
Transportation and warehousing 43 3.7%
Information 16 1.4%
Utilities 5 0.4%
Educational services 5 0.4%
Agriculture, forestry, fishing and hunting 3 0.3%
Mining, quarrying, and oil and gas extraction 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Codington County

57235 standard
Florence, SD
Pop: 844
57243 standard
Henry, SD
Pop: 604
57263 standard
South Shore, SD
Pop: 450
57272 standard
Wallace, SD
Pop: 173
57245 standard
Kranzburg, SD
Pop: 126

Related Areas

Codington County Watertown, SD South Dakota

Frequently Asked Questions

What county is ZIP code 57201 in? ▼
ZIP code 57201 (Watertown) is located in Codington County, South Dakota. Codington County contains multiple ZIP codes, see the full list at /counties/codington-sd.
What is the population of ZIP code 57201? ▼
ZIP code 57201 in Watertown, SD has a population of 24,983 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 57201? ▼
The median household income in ZIP 57201 is $72,878, which is 4% below the national average of $76,288.
What is the average home value in ZIP 57201? ▼
The median home value in ZIP 57201 is $242,700, which is 13% below the national average of $278,155.
What is the demographic makeup of ZIP 57201? ▼
The largest racial group in ZIP 57201 is White at 90.2%. Hispanic or Latino residents make up 3.4% of the population.
How many businesses are in ZIP code 57201? ▼
ZIP code 57201 has 1,166 business establishments employing approximately 14,806 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 57201? ▼
The top industries by establishment count in ZIP 57201 are: Retail trade (184), Construction (126), Other services (except public administration) (111). There are 18 industry sectors represented in total.
How have home values changed in ZIP code 57201? ▼
According to the FHFA House Price Index, home values in ZIP 57201 increased by 3.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 170%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 57201? ▼
In ZIP code 57201, 58.6% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 57201? ▼
The mean commute time for workers in ZIP code 57201 is 13.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 57201? ▼
In ZIP code 57201, approximately 68.5% of occupied housing units are owner-occupied and 31.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 57201? ▼
The poverty rate in ZIP code 57201 is 8.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.