PlainZIP

Richards, MO · standard

ZIP Code 64778

Vernon County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

702
2/sq mi
$59,737
Median income
$151,700
Median home value
27.2%
Bachelor's or higher

The verdict

Richards pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

29th pct
household income, US ZIPs
26th pct
home value, US ZIPs
2
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 64778 against every reporting US ZIP.

ZIP code 64778 is a sparsely populated ZIP (a standard USPS delivery area) in Richards, Vernon County, Missouri, home to just 702 residents across 305.2 square miles, a density of 2 people per square mile, in the Chicago time zone.

ZIP 64778 reports a modest median household income of $59,737 (11% below the Missouri average), while per-capita income is $29,510. Local economic indicators show a 5.2% poverty rate alongside 4.6% unemployment. Median home value sits at $151,700 (21% below the state average), median rent at - a month, and owner-occupancy at 84.2%.

Educational attainment sits below the national norm: 27.2% of adults hold a bachelor's degree or higher, the median age is 39.9, and the average commute is -. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Vernon County, so you can benchmark 64778 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 64778, Richards, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

702

Population

305.2

Area (sq mi)

2

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 64778?

39.9

Median Age

47.2%

Male

52.8%

Female

0.0%

Foreign-Born

White 96.2%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 3.8%
Hispanic or Latino 1.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$59,737

Median Household Income

-11% vs state

$29,510

Per Capita Income

5.2%

Poverty Rate

4.6%

Unemployment Rate

How ZIP 64778 ranks nationally

Richards, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$59,737 29th percentile higher than 29% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.1%
Bachelor's Degree or Higher 27.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

207

Total Housing Units

152

Occupied Units

55

Vacant Units

2.78

Avg Household Size

Occupancy Type

Owner 84.2%
Renter 15.8%

$151,700

Median Home Value

-21% vs state

1985

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 9 business establishments in ZIP 64778, employing approximately 47 people with a combined annual payroll of $2,208,000.

9

Businesses

47

Employees

$2.2M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Transportation and warehousing 3 33.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 64778 vs 64765 →

ZIP 64778 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 64778 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 64778 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 64778 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
64765 Metz, MO 44 5.4 mi
64741 Deerfield, MO 351 8.4 mi
64752 Hume, MO 735 10.8 mi

More ZIP Codes in Vernon County

64772 standard
Nevada, MO
Pop: 13,596
64784 standard
Sheldon, MO
Pop: 1,500
64790 standard
Walker, MO
Pop: 861
64767 standard
Milo, MO
Pop: 821
64783 standard
Schell City, MO
Pop: 775
64771 standard
Moundville, MO
Pop: 610

Related Areas

Vernon County Richards, MO Missouri

Frequently Asked Questions

What county is ZIP code 64778 in? ▼
ZIP code 64778 (Richards) is located in Vernon County, Missouri. Vernon County contains multiple ZIP codes, see the full list at /counties/vernon-mo.
What is the population of ZIP code 64778? ▼
ZIP code 64778 in Richards, MO has a population of 702 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 64778? ▼
The median household income in ZIP 64778 is $59,737, which is 22% below the national average of $76,288.
What is the average home value in ZIP 64778? ▼
The median home value in ZIP 64778 is $151,700, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 64778? ▼
The largest racial group in ZIP 64778 is White at 96.2%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 64778? ▼
ZIP code 64778 has 9 business establishments employing approximately 47 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 64778? ▼
In ZIP code 64778, 63.1% of residents aged 25+ have a high school diploma or higher, and 27.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 64778? ▼
In ZIP code 64778, approximately 84.2% of occupied housing units are owner-occupied and 15.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 64778? ▼
The poverty rate in ZIP code 64778 is 5.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.