Richards, MO · standard
ZIP Code 64778
Vernon County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 702
- 2/sq mi Low-density area
- $59,737
- Median income Below-median income area
- $151,700
- Median home value Below-median home value
- 27.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Richards pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.
- 29th pct
- household income, US ZIPs
- 26th pct
- home value, US ZIPs
- 2
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 64778 against every reporting US ZIP.
ZIP code 64778 is a sparsely populated ZIP (a standard USPS delivery area) in Richards, Vernon County, Missouri, home to just 702 residents across 305.2 square miles, a density of 2 people per square mile, in the Chicago time zone.
ZIP 64778 reports a modest median household income of $59,737 (11% below the average Missouri ZIP), while per-capita income is $29,510. The poverty rate is 5.2%, with unemployment at 4.6%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $151,700 (21% below the average Missouri ZIP); owner occupancy is 84.2%.
Educational attainment sits below the national norm: 27.2% of adults hold a bachelor's degree or higher, the median age is 39.9, and the average commute is -. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Vernon County, so 64778 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 64778, Richards, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
702
Population
305.2
Area (sq mi)
2
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 64778?
39.9
Median Age
47.2%
Male
52.8%
Female
0.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,737
Median Household Income
-11% vs state ZIP avg
$29,510
Per Capita Income
5.2%
Poverty Rate
4.6%
Unemployment Rate
How ZIP 64778 ranks among Missouri ZIPs
Richards, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$59,737 44th percentile higher than 44% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
207housing units
207
Total Housing Units
152
Occupied Units
55
Vacant Units
2.78
Avg Household Size
Occupancy Type
$151,700
Median Home Value
-21% vs state ZIP avg
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 9 business establishments in ZIP 64778, employing approximately 47 people with a combined annual payroll of $2,208,000.
9
Businesses
47
Employees
$2.2M
Annual Payroll
1
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Transportation and warehousing | 3 | 33.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 64778 vs 64765 →
ZIP 64778 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 64752
Hume (64752)
735 residents
- 64778
Richards (64778)
702 residents
- 64741
Deerfield (64741)
351 residents
- 64765 44
Metz (64765)
44 residents
What this shows Among its immediate neighbors, ZIP 64778 ranks #2 by population - useful context the national average alone can't give.
ZIP 64778 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 64752
Hume (64752)
$66,875 median income
- 64778
Richards (64778)
$59,737 median income
- 64741
Deerfield (64741)
$44,271 median income
What this shows By household income, ZIP 64778 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 64778, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Vernon County
Related Areas
Frequently Asked Questions
What county is ZIP code 64778 in?
ZIP code 64778 (Richards) is located in Vernon County, Missouri. Vernon County contains multiple ZIP codes, see the full list at /counties/vernon-mo.
What is the population of ZIP code 64778?
ZIP code 64778 in Richards, MO has a population of 702 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 64778?
The median household income in ZIP 64778 is $59,737, which is 22% below the national average of $76,288.
What is the average home value in ZIP 64778?
The median home value in ZIP 64778 is $151,700, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 64778?
The largest racial group in ZIP 64778 is White at 96.2%. Hispanic or Latino residents make up 1.9% of the population.
How many businesses are in ZIP code 64778?
ZIP code 64778 has 9 business establishments employing approximately 47 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 64778?
In ZIP code 64778, 63.1% of residents aged 25+ have a high school diploma or higher, and 27.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 64778?
In ZIP code 64778, approximately 84.2% of occupied housing units are owner-occupied and 15.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 64778?
The poverty rate in ZIP code 64778 is 5.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 64778's numbers, next.
- See how ZIP 64778 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Richards, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.