Willard, MO · standard
ZIP Code 65781
Greene County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,543
- 46/sq mi Moderate-density area
- $83,816
- Median income Above-median income area
- $235,300
- Median home value Near-median home value
- 31.8%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Willard pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 33%
- household income, US ZIPs
- Top 46%
- home value, US ZIPs
- 46
- people per sq mi
- 79%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65781 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 65781 (Willard, MO) rose +1.4% from 2023 to 2024. The all-transactions index moved from 229.3 in 2023 to 232.5 in 2024 (2000 = 100).
ZIP code 65781 is a mid-sized community (a standard USPS delivery area) in Willard, Greene County, Missouri, home to 8,543 residents across 184.1 square miles, a density of 46 people per square mile, in the Chicago time zone.
ZIP 65781 lands in the middle-income range, with a median household income of $83,816 (25% above the average Missouri ZIP), while per-capita income is $32,509. The poverty rate is 8.6%, with unemployment at 1.5%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $235,300 (23% above the average Missouri ZIP), while 78.5% of occupied homes are owner-occupied and median rent is $1,035.
A solid share of residents have a four-year degree: 31.8% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 25 minutes. The page also surfaces 8 ZIP codes within roughly 10 miles and 6 more in Greene County, so 65781 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 65781
Top 5 sectors by establishment count in Willard, MO
Which industries have the most business establishments in ZIP 65781.
- Retail trade
Retail trade
24 establishments
- Other services (except public administration)
Other services (except public administration)
19 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
18 establishments
- Construction
Construction
13 establishments
- Finance and insurance
Finance and insurance
13 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65781, Willard, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,543
Population
184.1
Area (sq mi)
46
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 65781?
35.6
Median Age
52.5%
Male
47.5%
Female
2.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$83,816
Median Household Income
+25% vs state ZIP avg
$32,509
Per Capita Income
8.6%
Poverty Rate
1.5%
Unemployment Rate
24.8 min
Mean Commute Time
How ZIP 65781 ranks among Missouri ZIPs
Willard, MO household income vs. every Missouri ZIP code
Median household income among 948 reporting Missouri ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$83,816 Top 18% higher than 82% of 948 Missouri ZIPs
Each bar is a $20K-wide band; taller bars hold more Missouri ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,389housing units
3,389
Total Housing Units
3,370
Occupied Units
19
Vacant Units
2.86
Avg Household Size
Occupancy Type
$235,300
Median Home Value
+23% vs state ZIP avg
$1,035
Median Rent
1995
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+1.4%
YoY Change (2024)
232
HPI Index (2000 = 100)
+132%
Total Change Since 2000
Home values in ZIP 65781 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +132% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +6.5% | 156 |
| 2021 | +11.6% | 174 |
| 2022 | +18.3% | 206 |
| 2023 | +11.1% | 229 |
| 2024 | +1.4% | 232 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 149 business establishments in ZIP 65781, employing approximately 829 people with a combined annual payroll of $29,916,000.
149
Businesses
829
Employees
$29.9M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 24 | 16.1% |
| Other services (except public administration) | 19 | 12.8% |
| Professional, scientific, and technical services | 18 | 12.1% |
| Construction | 13 | 8.7% |
| Finance and insurance | 13 | 8.7% |
| Health care and social assistance | 13 | 8.7% |
| Accommodation and food services | 12 | 8.1% |
| Transportation and warehousing | 8 | 5.4% |
| Real estate and rental and leasing | 8 | 5.4% |
| Administrative and support and waste management and remediation services | 8 | 5.4% |
| Manufacturing | 5 | 3.4% |
| Information | 3 | 2.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 65781 vs 65710 →
ZIP 65781 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65802
Springfield (65802)
44,270 residents
- 65803
Springfield (65803)
40,902 residents
- 65806 10,586
Springfield (65806)
10,586 residents
- 65781 8,543
Willard (65781)
8,543 residents
- 65770 3,002
Walnut Grove (65770)
3,002 residents
- 65725 2,459
Pleasant Hope (65725)
2,459 residents
- 65617 1,630
Brighton (65617)
1,630 residents
- 65612 1,354
Bois D Arc (65612)
1,354 residents
- 65710 1,275
Morrisville (65710)
1,275 residents
What this shows Among its immediate neighbors, ZIP 65781 ranks #4 by population - useful context the national average alone can't give.
ZIP 65781 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 65781
Willard (65781)
$83,816 median income
- 65612
Bois D Arc (65612)
$78,047 median income
- 65710
Morrisville (65710)
$77,865 median income
- 65725
Pleasant Hope (65725)
$77,406 median income
- 65617
Brighton (65617)
$76,488 median income
- 65770
Walnut Grove (65770)
$59,329 median income
- 65802
Springfield (65802)
$55,019 median income
- 65803
Springfield (65803)
$50,572 median income
- 65806 $28,165
Springfield (65806)
$28,165 median income
What this shows By household income, ZIP 65781 ranks the highest of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 65710 | Morrisville, MO | 1,275 | 9.5 mi |
| 65617 | Brighton, MO | 1,630 | 7.1 mi |
| 65803 | Springfield, MO | 40,902 | 8.3 mi |
| 65802 | Springfield, MO | 44,270 | 10.3 mi |
| 65770 | Walnut Grove, MO | 3,002 | 8.8 mi |
| 65725 | Pleasant Hope, MO | 2,459 | 9.6 mi |
| 65806 | Springfield, MO | 10,586 | 11.8 mi |
| 65612 | Bois D Arc, MO | 1,354 | 11.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 65781, both outside MO so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,543 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Greene County
Related Areas
Frequently Asked Questions
What county is ZIP code 65781 in?
ZIP code 65781 (Willard) is located in Greene County, Missouri. Greene County contains multiple ZIP codes, see the full list at /counties/greene-mo.
What is the population of ZIP code 65781?
ZIP code 65781 in Willard, MO has a population of 8,543 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65781?
The median household income in ZIP 65781 is $83,816, which is 10% above the national average of $76,288.
What is the average home value in ZIP 65781?
The median home value in ZIP 65781 is $235,300, which is 15% below the national average of $278,155.
What is the demographic makeup of ZIP 65781?
The largest racial group in ZIP 65781 is White at 93.9%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 65781?
ZIP code 65781 has 149 business establishments employing approximately 829 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65781?
The top industries by establishment count in ZIP 65781 are: Retail trade (24), Other services (except public administration) (19), Professional, scientific, and technical services (18). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 65781?
According to the FHFA House Price Index, home values in ZIP 65781 increased by 1.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 132%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 65781?
In ZIP code 65781, 63.3% of residents aged 25+ have a high school diploma or higher, and 31.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65781?
The mean commute time for workers in ZIP code 65781 is 24.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65781?
In ZIP code 65781, approximately 78.5% of occupied housing units are owner-occupied and 21.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65781?
The poverty rate in ZIP code 65781 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 65781's numbers, next.
- See how ZIP 65781 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Willard, MO ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.