PlainZIP

Willard, MO · standard

ZIP Code 65781

Greene County, Missouri - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

8,543
46/sq mi
$83,816
Median income
$235,300
Median home value
31.8%
Bachelor's or higher

The verdict

Willard pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 33%
household income, US ZIPs
Top 46%
home value, US ZIPs
46
people per sq mi
79%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 65781 against every reporting US ZIP.

ZIP code 65781 is a mid-sized community (a standard USPS delivery area) in Willard, Greene County, Missouri, home to 8,543 residents across 184.1 square miles, a density of 46 people per square mile, in the Chicago time zone.

ZIP 65781 lands in the middle-income range, with a median household income of $83,816 (25% above the Missouri average), while per-capita income is $32,509. Poverty here runs at 8.6%, with unemployment measured at 1.5%. Housing costs here run $235,300 for a typical home value (23% above the state average), with rent averaging $1,035 a month; 78.5% of homes are owner-occupied.

A solid share of residents have a four-year degree: 31.8% of adults hold a bachelor's degree or higher, the median age is 35.6, and the average commute is 25 minutes. Beyond these figures, 8 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Greene County, letting you compare 65781 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 65781

Top 5 sectors by establishment count in Willard, MO

Which industries have the most business establishments in ZIP 65781.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 65781, Willard, MO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

8,543

Population

184.1

Area (sq mi)

46

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 65781?

35.6

Median Age

52.5%

Male

47.5%

Female

2.3%

Foreign-Born

White 93.9%
African American 0.0%
Asian 0.2%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.6%
Hispanic or Latino 2.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$83,816

Median Household Income

+25% vs state

$32,509

Per Capita Income

8.6%

Poverty Rate

1.5%

Unemployment Rate

24.8 min

Mean Commute Time

How ZIP 65781 ranks nationally

Willard, MO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$83,816 Top 33% higher than 67% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.3%
Bachelor's Degree or Higher 31.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,389

Total Housing Units

3,370

Occupied Units

19

Vacant Units

2.86

Avg Household Size

Occupancy Type

Owner 78.5%
Renter 21.5%

$235,300

Median Home Value

+23% vs state

$1,035

Median Rent

1995

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+1.4%

YoY Change (2024)

232

HPI Index (2000 = 100)

+132%

Total Change Since 2000

Home values in ZIP 65781 have increased 1.4% over the past year (2024). Since 2000, this ZIP has seen +132% cumulative appreciation.

Year Annual Change HPI Index
2020 +6.5% 156
2021 +11.6% 174
2022 +18.3% 206
2023 +11.1% 229
2024 +1.4% 232

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 149 business establishments in ZIP 65781, employing approximately 829 people with a combined annual payroll of $29,916,000.

149

Businesses

829

Employees

$29.9M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Retail trade 24 16.1%
Other services (except public administration) 19 12.8%
Professional, scientific, and technical services 18 12.1%
Construction 13 8.7%
Finance and insurance 13 8.7%
Health care and social assistance 13 8.7%
Accommodation and food services 12 8.1%
Transportation and warehousing 8 5.4%
Real estate and rental and leasing 8 5.4%
Administrative and support and waste management and remediation services 8 5.4%
Manufacturing 5 3.4%
Information 3 2.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 65781 vs 65710 →

ZIP 65781 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 65781 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 65781 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 65781 ranks the highest of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
65710 Morrisville, MO 1,275 9.5 mi
65617 Brighton, MO 1,630 7.1 mi
65803 Springfield, MO 40,902 8.3 mi
65802 Springfield, MO 44,270 10.3 mi
65770 Walnut Grove, MO 3,002 8.8 mi
65725 Pleasant Hope, MO 2,459 9.6 mi
65806 Springfield, MO 10,586 11.8 mi
65612 Bois D Arc, MO 1,354 11.6 mi

More ZIP Codes in Greene County

65807 standard
Springfield, MO
Pop: 54,952
65802 standard
Springfield, MO
Pop: 44,270
65803 standard
Springfield, MO
Pop: 40,902
65804 standard
Springfield, MO
Pop: 36,801
65810 standard
Springfield, MO
Pop: 20,984
65738 standard
Republic, MO
Pop: 17,550

Related Areas

Greene County Willard, MO Missouri

Frequently Asked Questions

What county is ZIP code 65781 in? ▼
ZIP code 65781 (Willard) is located in Greene County, Missouri. Greene County contains multiple ZIP codes, see the full list at /counties/greene-mo.
What is the population of ZIP code 65781? ▼
ZIP code 65781 in Willard, MO has a population of 8,543 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 65781? ▼
The median household income in ZIP 65781 is $83,816, which is 10% above the national average of $76,288.
What is the average home value in ZIP 65781? ▼
The median home value in ZIP 65781 is $235,300, which is 15% below the national average of $278,155.
What is the demographic makeup of ZIP 65781? ▼
The largest racial group in ZIP 65781 is White at 93.9%. Hispanic or Latino residents make up 2.4% of the population.
How many businesses are in ZIP code 65781? ▼
ZIP code 65781 has 149 business establishments employing approximately 829 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 65781? ▼
The top industries by establishment count in ZIP 65781 are: Retail trade (24), Other services (except public administration) (19), Professional, scientific, and technical services (18). There are 12 industry sectors represented in total.
How have home values changed in ZIP code 65781? ▼
According to the FHFA House Price Index, home values in ZIP 65781 increased by 1.4% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 132%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 65781? ▼
In ZIP code 65781, 63.3% of residents aged 25+ have a high school diploma or higher, and 31.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 65781? ▼
The mean commute time for workers in ZIP code 65781 is 24.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 65781? ▼
In ZIP code 65781, approximately 78.5% of occupied housing units are owner-occupied and 21.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 65781? ▼
The poverty rate in ZIP code 65781 is 8.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.