PlainZIP

Malvern, AR · standard

ZIP Code 72104

Hot Spring County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

23,354
28/sq mi
$54,774
Median income
$127,700
Median home value
16.1%
Bachelor's or higher

The verdict

Malvern pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.

21th pct
household income, US ZIPs
19th pct
home value, US ZIPs
28
people per sq mi
71%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72104 against every reporting US ZIP.

ZIP code 72104 is a densely settled ZIP (a standard USPS delivery area) in Malvern, Hot Spring County, Arkansas, with 23,354 residents across 822.3 square miles, a density of 28 people per square mile, in the Chicago time zone.

ZIP 72104 reports a modest median household income of $54,774 (3% below the Arkansas average), while per-capita income is $24,638. Poverty here runs at 16.6%, with unemployment measured at 3.8%. Median home value sits at $127,700 (12% below the state average), median rent at $767 a month, and owner-occupancy at 71.1%.

Educational attainment sits below the national norm: 16.1% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 29 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 3 additional ZIPs sharing Hot Spring County, so you can benchmark 72104 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 72104

Top 5 sectors by establishment count in Malvern, AR

Which industries have the most business establishments in ZIP 72104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72104, Malvern, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

23,354

Population

822.3

Area (sq mi)

28

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72104?

42.3

Median Age

53.1%

Male

46.9%

Female

1.4%

Foreign-Born

White 77.1%
African American 15.6%
Asian 0.0%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.4%
Hispanic or Latino 4.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$54,774

Median Household Income

-3% vs state

$24,638

Per Capita Income

16.6%

Poverty Rate

3.8%

Unemployment Rate

28.9 min

Mean Commute Time

How ZIP 72104 ranks nationally

Malvern, AR household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$54,774 21st percentile higher than 21% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 58.7%
Bachelor's Degree or Higher 16.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,918

Total Housing Units

8,479

Occupied Units

1,439

Vacant Units

2.51

Avg Household Size

Occupancy Type

Owner 71.1%
Renter 28.9%

$127,700

Median Home Value

-12% vs state

$767

Median Rent

1976

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+18.8%

YoY Change (2024)

238

HPI Index (2000 = 100)

+138%

Total Change Since 2000

Home values in ZIP 72104 have increased 18.8% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.0% 153
2021 +8.1% 165
2022 +22.4% 202
2023 -0.6% 201
2024 +18.8% 238

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 422 business establishments in ZIP 72104, employing approximately 5,409 people with a combined annual payroll of $256,259,000.

422

Businesses

5,409

Employees

$256.3M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 69 16.4%
Health care and social assistance 52 12.3%
Other services (except public administration) 50 11.8%
Construction 47 11.1%
Accommodation and food services 39 9.2%
Finance and insurance 32 7.6%
Manufacturing 25 5.9%
Transportation and warehousing 21 5.0%
Professional, scientific, and technical services 21 5.0%
Administrative and support and waste management and remediation services 11 2.6%
Wholesale trade 10 2.4%
Real estate and rental and leasing 9 2.1%
Agriculture, forestry, fishing and hunting 8 1.9%
Information 8 1.9%
Utilities 7 1.7%
Arts, entertainment, and recreation 7 1.7%
Educational services 3 0.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72104 vs 71941 →

ZIP Code City Population Distance
71941 Donaldson, AR 2,098 9.8 mi

More ZIP Codes in Hot Spring County

71929 standard
Bismarck, AR
Pop: 4,487
71921 standard
Amity, AR
Pop: 3,652
71941 standard
Donaldson, AR
Pop: 2,098

Related Areas

Hot Spring County Malvern, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72104 in? ▼
ZIP code 72104 (Malvern) is located in Hot Spring County, Arkansas. Hot Spring County contains multiple ZIP codes, see the full list at /counties/hot-spring-ar.
What is the population of ZIP code 72104? ▼
ZIP code 72104 in Malvern, AR has a population of 23,354 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72104? ▼
The median household income in ZIP 72104 is $54,774, which is 28% below the national average of $76,288.
What is the average home value in ZIP 72104? ▼
The median home value in ZIP 72104 is $127,700, which is 54% below the national average of $278,155.
What is the demographic makeup of ZIP 72104? ▼
The largest racial group in ZIP 72104 is White at 77.1%. Hispanic or Latino residents make up 4.4% of the population.
How many businesses are in ZIP code 72104? ▼
ZIP code 72104 has 422 business establishments employing approximately 5,409 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72104? ▼
The top industries by establishment count in ZIP 72104 are: Retail trade (69), Health care and social assistance (52), Other services (except public administration) (50). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72104? ▼
According to the FHFA House Price Index, home values in ZIP 72104 increased by 18.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 138%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72104? ▼
In ZIP code 72104, 58.7% of residents aged 25+ have a high school diploma or higher, and 16.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72104? ▼
The mean commute time for workers in ZIP code 72104 is 28.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72104? ▼
In ZIP code 72104, approximately 71.1% of occupied housing units are owner-occupied and 28.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72104? ▼
The poverty rate in ZIP code 72104 is 16.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.