Malvern, AR · standard
ZIP Code 72104
Hot Spring County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,354
- 28/sq mi Moderate-density area
- $54,774
- Median income Below-median income area
- $127,700
- Median home value Below-median home value
- 16.1%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Malvern pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 21st pct
- household income, US ZIPs
- 19th pct
- home value, US ZIPs
- 28
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72104 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 72104 (Malvern, AR) rose +18.8% from 2023 to 2024. The all-transactions index moved from 200.6 in 2023 to 238.3 in 2024 (2000 = 100).
ZIP code 72104 is a densely settled ZIP (a standard USPS delivery area) in Malvern, Hot Spring County, Arkansas, with 23,354 residents across 822.3 square miles, a density of 28 people per square mile, in the Chicago time zone.
ZIP 72104 reports a modest median household income of $54,774 (3% below the average Arkansas ZIP), while per-capita income is $24,638. The poverty rate is 16.6%, with unemployment at 3.8%; those measures add context to the income figure. Median home value is $127,700 (12% below the average Arkansas ZIP) and median rent is $767; 71.1% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 16.1% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 29 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 3 more in Hot Spring County, so 72104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 72104
Top 5 sectors by establishment count in Malvern, AR
Which industries have the most business establishments in ZIP 72104.
- Retail trade
Retail trade
69 establishments
- Health care and social assistance
Health care and social assistance
52 establishments
- Other services (except public administration)
Other services (except public administration)
50 establishments
- Construction
Construction
47 establishments
- Accommodation and food services
Accommodation and food services
39 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72104, Malvern, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
23,354
Population
822.3
Area (sq mi)
28
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72104?
42.3
Median Age
53.1%
Male
46.9%
Female
1.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,774
Median Household Income
-3% vs state ZIP avg
$24,638
Per Capita Income
16.6%
Poverty Rate
3.8%
Unemployment Rate
28.9 min
Mean Commute Time
How ZIP 72104 ranks among Arkansas ZIPs
Malvern, AR household income vs. every Arkansas ZIP code
Median household income among 505 reporting Arkansas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$54,774 Top 48% higher than 52% of 505 Arkansas ZIPs
Each bar is a $20K-wide band; taller bars hold more Arkansas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
9,918housing units
9,918
Total Housing Units
8,479
Occupied Units
1,439
Vacant Units
2.51
Avg Household Size
Occupancy Type
$127,700
Median Home Value
-12% vs state ZIP avg
$767
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.8%
YoY Change (2024)
238
HPI Index (2000 = 100)
+138%
Total Change Since 2000
Home values in ZIP 72104 have increased 18.8% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.0% | 153 |
| 2021 | +8.1% | 165 |
| 2022 | +22.4% | 202 |
| 2023 | -0.6% | 201 |
| 2024 | +18.8% | 238 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 422 business establishments in ZIP 72104, employing approximately 5,409 people with a combined annual payroll of $256,259,000.
422
Businesses
5,409
Employees
$256.3M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 69 | 16.4% |
| Health care and social assistance | 52 | 12.3% |
| Other services (except public administration) | 50 | 11.8% |
| Construction | 47 | 11.1% |
| Accommodation and food services | 39 | 9.2% |
| Finance and insurance | 32 | 7.6% |
| Manufacturing | 25 | 5.9% |
| Transportation and warehousing | 21 | 5.0% |
| Professional, scientific, and technical services | 21 | 5.0% |
| Administrative and support and waste management and remediation services | 11 | 2.6% |
| Wholesale trade | 10 | 2.4% |
| Real estate and rental and leasing | 9 | 2.1% |
| Agriculture, forestry, fishing and hunting | 8 | 1.9% |
| Information | 8 | 1.9% |
| Utilities | 7 | 1.7% |
| Arts, entertainment, and recreation | 7 | 1.7% |
| Educational services | 3 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72104 vs 71941 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 71941 | Donaldson, AR | 2,098 | 9.8 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72104, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (23,354 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Hot Spring County
Related Areas
Frequently Asked Questions
What county is ZIP code 72104 in?
ZIP code 72104 (Malvern) is located in Hot Spring County, Arkansas. Hot Spring County contains multiple ZIP codes, see the full list at /counties/hot-spring-ar.
What is the population of ZIP code 72104?
ZIP code 72104 in Malvern, AR has a population of 23,354 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72104?
The median household income in ZIP 72104 is $54,774, which is 28% below the national average of $76,288.
What is the average home value in ZIP 72104?
The median home value in ZIP 72104 is $127,700, which is 54% below the national average of $278,155.
What is the demographic makeup of ZIP 72104?
The largest racial group in ZIP 72104 is White at 77.1%. Hispanic or Latino residents make up 4.4% of the population.
How many businesses are in ZIP code 72104?
ZIP code 72104 has 422 business establishments employing approximately 5,409 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72104?
The top industries by establishment count in ZIP 72104 are: Retail trade (69), Health care and social assistance (52), Other services (except public administration) (50). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72104?
According to the FHFA House Price Index, home values in ZIP 72104 increased by 18.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 138%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72104?
In ZIP code 72104, 58.7% of residents aged 25+ have a high school diploma or higher, and 16.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 72104?
The mean commute time for workers in ZIP code 72104 is 28.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 72104?
In ZIP code 72104, approximately 71.1% of occupied housing units are owner-occupied and 28.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72104?
The poverty rate in ZIP code 72104 is 16.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72104's numbers, next.
- See how ZIP 72104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Malvern, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.