Malvern, AR · standard
ZIP Code 72104
Hot Spring County, Arkansas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 23,354
- 28/sq mi
- $54,774
- Median income
- $127,700
- Median home value
- 16.1%
- Bachelor's or higher
The verdict
Malvern pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 21th pct
- household income, US ZIPs
- 19th pct
- home value, US ZIPs
- 28
- people per sq mi
- 71%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72104 against every reporting US ZIP.
ZIP code 72104 is classified by USPS as a standard delivery area and covers roughly 822.3 square miles in Malvern, Hot Spring County, Arkansas. The area is home to 23,354 residents, producing a population density of 28 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 72104 against Arkansas and the nation.
On the economic side, the median household income for ZIP 72104 sits at $54,774 (3% below the Arkansas average), while per-capita income is $24,638. The poverty rate stands at 16.6% and the unemployment rate at 3.8%. On housing, the median home value is $127,700 (12% below the state average) with median rent at $767 per month, and 71.1% of occupied units are owner-occupied, a direct signal of whether 72104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 16.1% of adults hold a bachelor's degree or higher, the median age is 42.3, and the average commute is 29 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 3 additional ZIPs sharing Hot Spring County, so you can benchmark 72104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 72104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 72104.
- Retail trade
Retail trade
69 establishments
- Health care and social assistance
Health care and social assistance
52 establishments
- Other services (except public administration)
Other services (except public administration)
50 establishments
- Construction
Construction
47 establishments
- Accommodation and food services
Accommodation and food services
39 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 72104, Malvern, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
23,354
Population
822.3
Area (sq mi)
28
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72104?
42.3
Median Age
53.1%
Male
46.9%
Female
1.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,774
Median Household Income
-3% vs state
$24,638
Per Capita Income
16.6%
Poverty Rate
3.8%
Unemployment Rate
28.9 min
Mean Commute Time
How ZIP 72104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$54,774 21st percentile higher than 21% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
9,918
Total Housing Units
8,479
Occupied Units
1,439
Vacant Units
2.51
Avg Household Size
Occupancy Type
$127,700
Median Home Value
-12% vs state
$767
Median Rent
1976
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+18.8%
YoY Change (2024)
238
HPI Index (2000 = 100)
+138%
Total Change Since 2000
Home values in ZIP 72104 have increased 18.8% over the past year (2024). Since 2000, this ZIP has seen +138% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.0% | 153 |
| 2021 | +8.1% | 165 |
| 2022 | +22.4% | 202 |
| 2023 | -0.6% | 201 |
| 2024 | +18.8% | 238 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 422 business establishments in ZIP 72104, employing approximately 5,409 people with a combined annual payroll of $256,259,000.
422
Businesses
5,409
Employees
$256.3M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 69 | 16.4% |
| Health care and social assistance | 52 | 12.3% |
| Other services (except public administration) | 50 | 11.8% |
| Construction | 47 | 11.1% |
| Accommodation and food services | 39 | 9.2% |
| Finance and insurance | 32 | 7.6% |
| Manufacturing | 25 | 5.9% |
| Transportation and warehousing | 21 | 5.0% |
| Professional, scientific, and technical services | 21 | 5.0% |
| Administrative and support and waste management and remediation services | 11 | 2.6% |
| Wholesale trade | 10 | 2.4% |
| Real estate and rental and leasing | 9 | 2.1% |
| Agriculture, forestry, fishing and hunting | 8 | 1.9% |
| Information | 8 | 1.9% |
| Utilities | 7 | 1.7% |
| Arts, entertainment, and recreation | 7 | 1.7% |
| Educational services | 3 | 0.7% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72104 vs 71941 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 71941 | Donaldson, AR | 2,098 | 9.8 mi |
More ZIP Codes in Hot Spring County
Related Areas
Frequently Asked Questions
What county is ZIP code 72104 in? ▼
What is the population of ZIP code 72104? ▼
What is the median household income in ZIP 72104? ▼
What is the average home value in ZIP 72104? ▼
What is the demographic makeup of ZIP 72104? ▼
How many businesses are in ZIP code 72104? ▼
What are the main industries in ZIP code 72104? ▼
How have home values changed in ZIP code 72104? ▼
What is the education level in ZIP code 72104? ▼
What is the average commute time in ZIP 72104? ▼
What percentage of residents own vs. rent in ZIP 72104? ▼
What is the poverty rate in ZIP code 72104? ▼
ZIP Code Research Guides
Official Data Resources for Malvern, AR
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.