ZIP Code 72390
standardSource:
West Helena · Phillips County · Arkansas
- Population
- 9,107
- Median income
- $38,294
- Median home value
- $64,700
- Bachelor's or higher
- 13.5%
- Land area
- 95.2 sq mi
96/sq mi
▼ 50% vs US
higher than 5% of US ZIPs
▼ 77% vs US
higher than 2% of US ZIPs
Median age 32.5
Chicago
ZIP code 72390 in West Helena, Arkansas has a population of 9,107. The median household income is $38,294, which is 50% below the national average. Median home value is $64,700, 77% below the US average. 13.5% of residents hold a bachelor's degree or higher.
ZIP code 72390 is classified by USPS as a standard delivery area and covers roughly 95.2 square miles in West Helena, Phillips County, Arkansas. The area is home to 9,107 residents, producing a population density of 96 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 72390 against Arkansas and the nation.
On the economic side, the median household income for ZIP 72390 sits at $38,294 (32% below the Arkansas average), while per-capita income is $19,783. The poverty rate stands at 30.3% and the unemployment rate at 11.9%. On housing, the median home value is $64,700 (56% below the state average) with median rent at $782 per month, and 52.4% of occupied units are owner-occupied, a direct signal of whether 72390 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 13.5% of adults hold a bachelor's degree or higher, the median age is 32.5, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Phillips County, so you can benchmark 72390 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 72390
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 72390.
- Retail trade
Retail trade
32 establishments
- Other services (except public administration)
Other services (except public administration)
17 establishments
- Health care and social assistance
Health care and social assistance
16 establishments
- Accommodation and food services
Accommodation and food services
16 establishments
- Professional, scientific, and technical services 10
Professional, scientific, and technical services
10 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 72390, West Helena, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
9,107
Population
95.2
Area (sq mi)
96
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72390?
32.5
Median Age
48.2%
Male
51.8%
Female
0.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$38,294
Median Household Income
-32% vs state
$19,783
Per Capita Income
30.3%
Poverty Rate
11.9%
Unemployment Rate
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,330
Total Housing Units
2,415
Occupied Units
915
Vacant Units
2.72
Avg Household Size
Occupancy Type
$64,700
Median Home Value
-56% vs state
$782
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.1%
YoY Change (2021)
122
HPI Index (2000 = 100)
+22%
Total Change Since 2000
Home values in ZIP 72390 have increased 6.1% over the past year (2021). Since 2000, this ZIP has seen +22% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2016 | +2.5% | 112 |
| 2017 | -3.4% | 108 |
| 2018 | +6.7% | 116 |
| 2020 | — | 115 |
| 2021 | +6.1% | 122 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2021. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 134 business establishments in ZIP 72390, employing approximately 1,574 people with a combined annual payroll of $52,038,000.
134
Businesses
1,574
Employees
$52.0M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 32 | 23.9% |
| Other services (except public administration) | 17 | 12.7% |
| Health care and social assistance | 16 | 11.9% |
| Accommodation and food services | 16 | 11.9% |
| Professional, scientific, and technical services | 10 | 7.5% |
| Real estate and rental and leasing | 9 | 6.7% |
| Wholesale trade | 7 | 5.2% |
| Finance and insurance | 7 | 5.2% |
| Information | 5 | 3.7% |
| Construction | 4 | 3.0% |
| Manufacturing | 3 | 2.2% |
| Arts, entertainment, and recreation | 3 | 2.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72390 vs 72355 →
More ZIP Codes in Phillips County
Related Areas
Frequently Asked Questions
What county is ZIP code 72390 in? ▼
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What is the demographic makeup of ZIP 72390? ▼
How many businesses are in ZIP code 72390? ▼
What are the main industries in ZIP code 72390? ▼
How have home values changed in ZIP code 72390? ▼
What is the education level in ZIP code 72390? ▼
What percentage of residents own vs. rent in ZIP 72390? ▼
What is the poverty rate in ZIP code 72390? ▼
ZIP Code Research Guides
Official Data Resources for West Helena, AR
Verify and explore additional data for this area using these official government sources.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023). Business data: Source: Census ZIP Code Business Patterns (ZBP) 2023. Home value trends: Source: FHFA House Price Index (HPI), Five-Digit ZIP Codes.
PlainZIP is not affiliated with the U.S. Census Bureau or any government agency.
Read our methodology , how this data is sourced, computed, and verified.