PlainZIP

Russellville, AR · standard

ZIP Code 72801

Pope County, Arkansas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

18,685
887/sq mi
$47,830
Median income
$163,700
Median home value
25.8%
Bachelor's or higher

The verdict

Russellville pairs one of the lowest household incomes in the country with below-median home values, in a low-density, mixed-tenure area.

12th pct
household income, US ZIPs
32th pct
home value, US ZIPs
887
people per sq mi
46%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72801 against every reporting US ZIP.

ZIP code 72801 is classified by USPS as a standard delivery area and covers roughly 21.1 square miles in Russellville, Pope County, Arkansas. The area is home to 18,685 residents, producing a population density of 887 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 72801 against Arkansas and the nation.

On the economic side, the median household income for ZIP 72801 sits at $47,830 (15% below the Arkansas average), while per-capita income is $23,081. The poverty rate stands at 21.3% and the unemployment rate at 5.9%. On housing, the median home value is $163,700 (12% above the state average) with median rent at $839 per month, and 45.9% of occupied units are owner-occupied, a direct signal of whether 72801 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 25.8% of adults hold a bachelor's degree or higher, the median age is 27.5, and the average commute is —. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Pope County, so you can benchmark 72801 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 72801

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 72801.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 72801, Russellville, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

18,685

Population

21.1

Area (sq mi)

887

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 72801?

27.5

Median Age

49.0%

Male

51.0%

Female

9.2%

Foreign-Born

White 74.0%
African American 4.3%
Asian 1.7%
American Indian or Alaska Native 1.8%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 11.5%
Hispanic or Latino 20.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$47,830

Median Household Income

-15% vs state

$23,081

Per Capita Income

21.3%

Poverty Rate

5.9%

Unemployment Rate

How ZIP 72801 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$47,830 12th percentile higher than 12% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.6%
Bachelor's Degree or Higher 25.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

7,443

Total Housing Units

6,506

Occupied Units

937

Vacant Units

2.49

Avg Household Size

Occupancy Type

Owner 45.9%
Renter 54.1%

$163,700

Median Home Value

+12% vs state

$839

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.9%

YoY Change (2024)

229

HPI Index (2000 = 100)

+129%

Total Change Since 2000

Home values in ZIP 72801 have increased 6.9% over the past year (2024). Since 2000, this ZIP has seen +129% cumulative appreciation.

Year Annual Change HPI Index
2020 +7.5% 164
2021 +5.2% 172
2022 +17.4% 202
2023 +6.0% 214
2024 +6.9% 229

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 709 business establishments in ZIP 72801, employing approximately 9,001 people with a combined annual payroll of $359,975,000.

709

Businesses

9,001

Employees

$360.0M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 138 19.5%
Retail trade 112 15.8%
Accommodation and food services 81 11.4%
Other services (except public administration) 68 9.6%
Professional, scientific, and technical services 66 9.3%
Finance and insurance 65 9.2%
Real estate and rental and leasing 42 5.9%
Construction 40 5.6%
Wholesale trade 19 2.7%
Administrative and support and waste management and remediation services 16 2.3%
Information 13 1.8%
Manufacturing 11 1.6%
Transportation and warehousing 10 1.4%
Arts, entertainment, and recreation 10 1.4%
Utilities 7 1.0%
Educational services 7 1.0%
Management of companies and enterprises 3 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 72801 vs 72802 →

ZIP 72801 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 72801 ranks #2 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 72801 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 72801 ranks #5 of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
72802 Russellville, AR 20,973 4.8 mi
72858 Pottsville, AR 3,178 6.5 mi
72834 Dardanelle, AR 10,565 8.0 mi
72847 London, AR 2,850 9.9 mi

More ZIP Codes in Pope County

72802 standard
Russellville, AR
Pop: 20,973
72837 standard
Dover, AR
Pop: 7,845
72823 standard
Atkins, AR
Pop: 6,765
72858 standard
Pottsville, AR
Pop: 3,178
72847 standard
London, AR
Pop: 2,850
72843 standard
Hector, AR
Pop: 2,274

Related Areas

Pope County Russellville, AR Arkansas

Frequently Asked Questions

What county is ZIP code 72801 in? ▼
ZIP code 72801 (Russellville) is located in Pope County, Arkansas. Pope County contains multiple ZIP codes, see the full list at /counties/pope-ar.
What is the population of ZIP code 72801? ▼
ZIP code 72801 in Russellville, AR has a population of 18,685 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72801? ▼
The median household income in ZIP 72801 is $47,830, which is 37% below the national average of $76,288.
What is the average home value in ZIP 72801? ▼
The median home value in ZIP 72801 is $163,700, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 72801? ▼
The largest racial group in ZIP 72801 is White at 74.0%. Hispanic or Latino residents make up 20.7% of the population.
How many businesses are in ZIP code 72801? ▼
ZIP code 72801 has 709 business establishments employing approximately 9,001 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72801? ▼
The top industries by establishment count in ZIP 72801 are: Health care and social assistance (138), Retail trade (112), Accommodation and food services (81). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72801? ▼
According to the FHFA House Price Index, home values in ZIP 72801 increased by 6.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 129%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72801? ▼
In ZIP code 72801, 59.6% of residents aged 25+ have a high school diploma or higher, and 25.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 72801? ▼
In ZIP code 72801, approximately 45.9% of occupied housing units are owner-occupied and 54.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72801? ▼
The poverty rate in ZIP code 72801 is 21.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Russellville, AR

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.