Russellville, AR · standard
ZIP Code 72801
Pope County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 18,685
- 887/sq mi High-density area
- $47,830
- Median income Below-median income area
- $163,700
- Median home value Below-median home value
- 25.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Russellville pairs one of the lowest household incomes in the country with below-median home values, in a low-density, mixed-tenure area.
- 12th pct
- household income, US ZIPs
- 32nd pct
- home value, US ZIPs
- 887
- people per sq mi
- 46%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72801 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 72801 (Russellville, AR) rose +6.9% from 2023 to 2024. The all-transactions index moved from 214.4 in 2023 to 229.1 in 2024 (2000 = 100).
ZIP code 72801 is a mid-sized community (a standard USPS delivery area) in Russellville, Pope County, Arkansas, home to 18,685 residents across 21.1 square miles, a density of 887 people per square mile, in the Chicago time zone.
ZIP 72801 reports a modest median household income of $47,830 (15% below the average Arkansas ZIP), while per-capita income is $23,081. The poverty rate is 21.3%, so the area-level income figures should not be treated as typical household experience. Median home value is $163,700 (12% above the average Arkansas ZIP) and median rent is $839; 45.9% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 25.8% of adults hold a bachelor's degree or higher, the median age is 27.5, and the average commute is -. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Pope County, so 72801 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 72801
Top 5 sectors by establishment count in Russellville, AR
Which industries have the most business establishments in ZIP 72801.
- Health care and social assistance
Health care and social assistance
138 establishments
- Retail trade
Retail trade
112 establishments
- Accommodation and food services
Accommodation and food services
81 establishments
- Other services (except public administration)
Other services (except public administration)
68 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
66 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72801, Russellville, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
18,685
Population
21.1
Area (sq mi)
887
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72801?
27.5
Median Age
49.0%
Male
51.0%
Female
9.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$47,830
Median Household Income
-15% vs state ZIP avg
$23,081
Per Capita Income
21.3%
Poverty Rate
5.9%
Unemployment Rate
How ZIP 72801 ranks among Arkansas ZIPs
Russellville, AR household income vs. every Arkansas ZIP code
Median household income among 505 reporting Arkansas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$47,830 34th percentile higher than 34% of 505 Arkansas ZIPs
Each bar is a $20K-wide band; taller bars hold more Arkansas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
7,443housing units
7,443
Total Housing Units
6,506
Occupied Units
937
Vacant Units
2.49
Avg Household Size
Occupancy Type
$163,700
Median Home Value
+12% vs state ZIP avg
$839
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+6.9%
YoY Change (2024)
229
HPI Index (2000 = 100)
+129%
Total Change Since 2000
Home values in ZIP 72801 have increased 6.9% over the past year (2024). Since 2000, this ZIP has seen +129% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +7.5% | 164 |
| 2021 | +5.2% | 172 |
| 2022 | +17.4% | 202 |
| 2023 | +6.0% | 214 |
| 2024 | +6.9% | 229 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 709 business establishments in ZIP 72801, employing approximately 9,001 people with a combined annual payroll of $359,975,000.
709
Businesses
9,001
Employees
$360.0M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 138 | 19.5% |
| Retail trade | 112 | 15.8% |
| Accommodation and food services | 81 | 11.4% |
| Other services (except public administration) | 68 | 9.6% |
| Professional, scientific, and technical services | 66 | 9.3% |
| Finance and insurance | 65 | 9.2% |
| Real estate and rental and leasing | 42 | 5.9% |
| Construction | 40 | 5.6% |
| Wholesale trade | 19 | 2.7% |
| Administrative and support and waste management and remediation services | 16 | 2.3% |
| Information | 13 | 1.8% |
| Manufacturing | 11 | 1.6% |
| Transportation and warehousing | 10 | 1.4% |
| Arts, entertainment, and recreation | 10 | 1.4% |
| Utilities | 7 | 1.0% |
| Educational services | 7 | 1.0% |
| Management of companies and enterprises | 3 | 0.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72801 vs 72802 →
ZIP 72801 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72802
Russellville (72802)
20,973 residents
- 72801
Russellville (72801)
18,685 residents
- 72834
Dardanelle (72834)
10,565 residents
- 72858 3,178
Pottsville (72858)
3,178 residents
- 72847 2,850
London (72847)
2,850 residents
What this shows Among its immediate neighbors, ZIP 72801 ranks #2 by population - useful context the national average alone can't give.
ZIP 72801 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72858
Pottsville (72858)
$69,760 median income
- 72802
Russellville (72802)
$64,110 median income
- 72834
Dardanelle (72834)
$63,131 median income
- 72847
London (72847)
$61,158 median income
- 72801
Russellville (72801)
$47,830 median income
What this shows By household income, ZIP 72801 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72801, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (18,685 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Pope County
Related Areas
Frequently Asked Questions
What county is ZIP code 72801 in?
ZIP code 72801 (Russellville) is located in Pope County, Arkansas. Pope County contains multiple ZIP codes, see the full list at /counties/pope-ar.
What is the population of ZIP code 72801?
ZIP code 72801 in Russellville, AR has a population of 18,685 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72801?
The median household income in ZIP 72801 is $47,830, which is 37% below the national average of $76,288.
What is the average home value in ZIP 72801?
The median home value in ZIP 72801 is $163,700, which is 41% below the national average of $278,155.
What is the demographic makeup of ZIP 72801?
The largest racial group in ZIP 72801 is White at 74.0%. Hispanic or Latino residents make up 20.7% of the population.
How many businesses are in ZIP code 72801?
ZIP code 72801 has 709 business establishments employing approximately 9,001 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 72801?
The top industries by establishment count in ZIP 72801 are: Health care and social assistance (138), Retail trade (112), Accommodation and food services (81). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 72801?
According to the FHFA House Price Index, home values in ZIP 72801 increased by 6.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 129%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 72801?
In ZIP code 72801, 59.6% of residents aged 25+ have a high school diploma or higher, and 25.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 72801?
In ZIP code 72801, approximately 45.9% of occupied housing units are owner-occupied and 54.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72801?
The poverty rate in ZIP code 72801 is 21.3% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72801's numbers, next.
- See how ZIP 72801 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Russellville, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.