Branch, AR · standard
ZIP Code 72928
Franklin County, Arkansas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 755
- 13/sq mi Low-density area
- $32,313
- Median income Below-median income area
- $108,300
- Median home value Below-median home value
- 11.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Branch pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 3rd pct
- household income, US ZIPs
- 12th pct
- home value, US ZIPs
- 13
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 72928 against every reporting US ZIP.
ZIP code 72928 is a sparsely populated ZIP (a standard USPS delivery area) in Branch, Franklin County, Arkansas, home to just 755 residents across 60.4 square miles, a density of 13 people per square mile, in the Chicago time zone.
ZIP 72928 sits on the lower end of the income spectrum: median household income is $32,313 (43% below the average Arkansas ZIP), while per-capita income is $26,516. The poverty rate is 25.5%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $108,300 (26% below the average Arkansas ZIP), and median rent is $736; owner occupancy is 84.3%.
Formal educational attainment runs low here: just 11.5% of adults hold a bachelor's degree or higher, the median age is 61.1, and the average commute is -. The page also surfaces 4 ZIP codes within roughly 10 miles and 4 more in Franklin County, so 72928 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 72928, Branch, AR · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
755
Population
60.4
Area (sq mi)
13
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 72928?
61.1
Median Age
54.8%
Male
45.2%
Female
3.3%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$32,313
Median Household Income
-43% vs state ZIP avg
$26,516
Per Capita Income
25.5%
Poverty Rate
1.4%
Unemployment Rate
How ZIP 72928 ranks among Arkansas ZIPs
Branch, AR household income vs. every Arkansas ZIP code
Median household income among 505 reporting Arkansas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$32,313 7th percentile higher than 7% of 505 Arkansas ZIPs
Each bar is a $20K-wide band; taller bars hold more Arkansas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
316housing units
316
Total Housing Units
299
Occupied Units
17
Vacant Units
1.75
Avg Household Size
Occupancy Type
$108,300
Median Home Value
-26% vs state ZIP avg
$736
Median Rent
1983
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 10 business establishments in ZIP 72928, employing approximately 30 people with a combined annual payroll of $1,068,000.
10
Businesses
30
Employees
$1.1M
Annual Payroll
0
Industry Sectors
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 72928 vs 72951 →
ZIP 72928 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72933
Charleston (72933)
4,999 residents
- 72943
Magazine (72943)
2,646 residents
- 72951 988
Ratcliff (72951)
988 residents
- 72928 755
Branch (72928)
755 residents
- 72930 320
Cecil (72930)
320 residents
What this shows Among its immediate neighbors, ZIP 72928 ranks #4 by population - useful context the national average alone can't give.
ZIP 72928 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 72943
Magazine (72943)
$62,022 median income
- 72933
Charleston (72933)
$59,318 median income
- 72951
Ratcliff (72951)
$39,038 median income
- 72928
Branch (72928)
$32,313 median income
What this shows By household income, ZIP 72928 ranks #4 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 72928, both outside AR so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Franklin County
Related Areas
Frequently Asked Questions
What county is ZIP code 72928 in?
ZIP code 72928 (Branch) is located in Franklin County, Arkansas. Franklin County contains multiple ZIP codes, see the full list at /counties/franklin-ar.
What is the population of ZIP code 72928?
ZIP code 72928 in Branch, AR has a population of 755 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 72928?
The median household income in ZIP 72928 is $32,313, which is 58% below the national average of $76,288.
What is the average home value in ZIP 72928?
The median home value in ZIP 72928 is $108,300, which is 61% below the national average of $278,155.
What is the demographic makeup of ZIP 72928?
The largest racial group in ZIP 72928 is White at 91.4%. Hispanic or Latino residents make up 2.9% of the population.
How many businesses are in ZIP code 72928?
ZIP code 72928 has 10 business establishments employing approximately 30 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 72928?
In ZIP code 72928, 63.6% of residents aged 25+ have a high school diploma or higher, and 11.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 72928?
In ZIP code 72928, approximately 84.3% of occupied housing units are owner-occupied and 15.7% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 72928?
The poverty rate in ZIP code 72928 is 25.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 72928's numbers, next.
- See how ZIP 72928 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Branch, AR ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.