Durango, CO · standard
ZIP Code 81301
La Plata County, Colorado — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 28,308
- 15/sq mi
- $83,943
- Median income
- $695,800
- Median home value
- 59.7%
- Bachelor's or higher
The verdict
Durango pairs an above-median household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 33%
- household income, US ZIPs
- Top 6%
- home value, US ZIPs
- 15
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 81301 against every reporting US ZIP.
ZIP code 81301 is classified by USPS as a standard delivery area and covers roughly 1938.9 square miles in Durango, La Plata County, Colorado. The area is home to 28,308 residents, producing a population density of 15 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 81301 against Colorado and the nation.
On the economic side, the median household income for ZIP 81301 sits at $83,943 (5% below the Colorado average), while per-capita income is $51,582. The poverty rate stands at 12.6% and the unemployment rate at 3.4%. On housing, the median home value is $695,800 (44% above the state average) with median rent at $1,535 per month, and 64.9% of occupied units are owner-occupied, a direct signal of whether 81301 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 59.7% of adults hold a bachelor's degree or higher, the median age is 43.1, and the average commute is 17 minutes. Use the benchmarks above to see where 81301 sits relative to Colorado and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 81301
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 81301.
- Professional, scientific, and technical services
Professional, scientific, and technical services
232 establishments
- Retail trade
Retail trade
198 establishments
- Health care and social assistance
Health care and social assistance
191 establishments
- Accommodation and food services
Accommodation and food services
179 establishments
- Construction
Construction
176 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 81301, Durango, CO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
28,308
Population
1938.9
Area (sq mi)
15
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 81301?
43.1
Median Age
50.9%
Male
49.1%
Female
2.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$83,943
Median Household Income
-5% vs state
$51,582
Per Capita Income
12.6%
Poverty Rate
3.4%
Unemployment Rate
17.0 min
Mean Commute Time
How ZIP 81301 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$83,943 Top 33% higher than 67% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
16,568
Total Housing Units
13,643
Occupied Units
2,925
Vacant Units
2.07
Avg Household Size
Occupancy Type
$695,800
Median Home Value
+44% vs state
$1,535
Median Rent
1991
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.3%
YoY Change (2024)
335
HPI Index (2000 = 100)
+235%
Total Change Since 2000
Home values in ZIP 81301 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +235% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | -1.1% | 218 |
| 2021 | +10.7% | 242 |
| 2022 | +23.7% | 299 |
| 2023 | +7.5% | 322 |
| 2024 | +4.3% | 335 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,628 business establishments in ZIP 81301, employing approximately 13,700 people with a combined annual payroll of $685,481,000.
1,628
Businesses
13,700
Employees
$685.5M
Annual Payroll
19
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 232 | 14.3% |
| Retail trade | 198 | 12.2% |
| Health care and social assistance | 191 | 11.7% |
| Accommodation and food services | 179 | 11.0% |
| Construction | 176 | 10.8% |
| Real estate and rental and leasing | 147 | 9.0% |
| Other services (except public administration) | 130 | 8.0% |
| Finance and insurance | 78 | 4.8% |
| Administrative and support and waste management and remediation services | 74 | 4.5% |
| Arts, entertainment, and recreation | 48 | 3.0% |
| Manufacturing | 39 | 2.4% |
| Educational services | 36 | 2.2% |
| Wholesale trade | 28 | 1.7% |
| Information | 26 | 1.6% |
| Transportation and warehousing | 22 | 1.4% |
| Management of companies and enterprises | 8 | 0.5% |
| Mining, quarrying, and oil and gas extraction | 7 | 0.4% |
| Utilities | 5 | 0.3% |
| Agriculture, forestry, fishing and hunting | 3 | 0.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Durango, CO
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.