PlainZIP

Durango, CO · standard

ZIP Code 81301

La Plata County, Colorado - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

28,308
15/sq mi
$83,943
Median income
$695,800
Median home value
59.7%
Bachelor's or higher

The verdict

Durango pairs an above-median household income with top-decile home values, in a rural, homeowner-dominated area.

Top 33%
household income, US ZIPs
Top 6%
home value, US ZIPs
15
people per sq mi
65%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 81301 against every reporting US ZIP.

ZIP code 81301 is a densely settled ZIP (a standard USPS delivery area) in Durango, La Plata County, Colorado, with 28,308 residents across 1938.9 square miles, a density of 15 people per square mile, in the Denver time zone.

ZIP 81301 lands in the middle-income range, with a median household income of $83,943 (5% below the Colorado average), while per-capita income is $51,582. Local economic indicators show a 12.6% poverty rate alongside 3.4% unemployment. The typical home here is valued at $695,800 (44% above the state average); renters pay a median of $1,535 monthly, and 64.9% of units are owner-occupied.

This is a highly-educated ZIP: 59.7% of adults hold a bachelor's degree or higher, the median age is 43.1, and the average commute is 17 minutes. Compare these figures to the Colorado and national benchmarks above rather than reading 81301's numbers in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 81301

Top 5 sectors by establishment count in Durango, CO

Which industries have the most business establishments in ZIP 81301.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 81301, Durango, CO · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

28,308

Population

1938.9

Area (sq mi)

15

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 81301?

43.1

Median Age

50.9%

Male

49.1%

Female

2.6%

Foreign-Born

White 84.0%
African American 0.3%
Asian 0.6%
American Indian or Alaska Native 3.8%
Native Hawaiian or Pacific Islander 0.4%
Two or More Ethnicities 9.4%
Hispanic or Latino 8.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$83,943

Median Household Income

-5% vs state

$51,582

Per Capita Income

12.6%

Poverty Rate

3.4%

Unemployment Rate

17.0 min

Mean Commute Time

How ZIP 81301 ranks nationally

Durango, CO household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$83,943 Top 33% higher than 67% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 73.1%
Bachelor's Degree or Higher 59.7%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

16,568

Total Housing Units

13,643

Occupied Units

2,925

Vacant Units

2.07

Avg Household Size

Occupancy Type

Owner 64.9%
Renter 35.1%

$695,800

Median Home Value

+44% vs state

$1,535

Median Rent

1991

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.3%

YoY Change (2024)

335

HPI Index (2000 = 100)

+235%

Total Change Since 2000

Home values in ZIP 81301 have increased 4.3% over the past year (2024). Since 2000, this ZIP has seen +235% cumulative appreciation.

Year Annual Change HPI Index
2020 -1.1% 218
2021 +10.7% 242
2022 +23.7% 299
2023 +7.5% 322
2024 +4.3% 335

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,628 business establishments in ZIP 81301, employing approximately 13,700 people with a combined annual payroll of $685,481,000.

1,628

Businesses

13,700

Employees

$685.5M

Annual Payroll

19

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 232 14.3%
Retail trade 198 12.2%
Health care and social assistance 191 11.7%
Accommodation and food services 179 11.0%
Construction 176 10.8%
Real estate and rental and leasing 147 9.0%
Other services (except public administration) 130 8.0%
Finance and insurance 78 4.8%
Administrative and support and waste management and remediation services 74 4.5%
Arts, entertainment, and recreation 48 3.0%
Manufacturing 39 2.4%
Educational services 36 2.2%
Wholesale trade 28 1.7%
Information 26 1.6%
Transportation and warehousing 22 1.4%
Management of companies and enterprises 8 0.5%
Mining, quarrying, and oil and gas extraction 7 0.4%
Utilities 5 0.3%
Agriculture, forestry, fishing and hunting 3 0.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in La Plata County

81122 standard
Bayfield, CO
Pop: 8,228
81303 standard
Durango, CO
Pop: 7,743
81137 standard
Ignacio, CO
Pop: 5,225
81326 standard
Hesperus, CO
Pop: 2,193

Related Areas

La Plata County Durango, CO Colorado

Frequently Asked Questions

What county is ZIP code 81301 in? ▼
ZIP code 81301 (Durango) is located in La Plata County, Colorado. La Plata County contains multiple ZIP codes, see the full list at /counties/la-plata-co.
What is the population of ZIP code 81301? ▼
ZIP code 81301 in Durango, CO has a population of 28,308 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 81301? ▼
The median household income in ZIP 81301 is $83,943, which is 10% above the national average of $76,288.
What is the average home value in ZIP 81301? ▼
The median home value in ZIP 81301 is $695,800, which is 150% above the national average of $278,155.
What is the demographic makeup of ZIP 81301? ▼
The largest racial group in ZIP 81301 is White at 84.0%. Hispanic or Latino residents make up 8.0% of the population.
How many businesses are in ZIP code 81301? ▼
ZIP code 81301 has 1,628 business establishments employing approximately 13,700 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 81301? ▼
The top industries by establishment count in ZIP 81301 are: Professional, scientific, and technical services (232), Retail trade (198), Health care and social assistance (191). There are 19 industry sectors represented in total.
How have home values changed in ZIP code 81301? ▼
According to the FHFA House Price Index, home values in ZIP 81301 increased by 4.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 235%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 81301? ▼
In ZIP code 81301, 73.1% of residents aged 25+ have a high school diploma or higher, and 59.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 81301? ▼
The mean commute time for workers in ZIP code 81301 is 17.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 81301? ▼
In ZIP code 81301, approximately 64.9% of occupied housing units are owner-occupied and 35.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 81301? ▼
The poverty rate in ZIP code 81301 is 12.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.