PlainZIP

Rincon, NM · standard

ZIP Code 87940

Doña Ana County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

669
4/sq mi
$56,750
Median income
6.6%
Bachelor's or higher

The verdict

Rincon pairs one of the lowest household incomes in the country, in a rural, homeowner-dominated area.

24th pct
household income, US ZIPs
4
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 87940 against every reporting US ZIP.

ZIP code 87940 is a sparsely populated ZIP (a standard USPS delivery area) in Rincon, Doña Ana County, New Mexico, home to just 669 residents across 167.3 square miles, a density of 4 people per square mile, in the Denver time zone.

ZIP 87940 reports a modest median household income of $56,750 (4% below the New Mexico average), while per-capita income is $18,605. Local economic indicators show a 0.0% poverty rate alongside 0.0% unemployment. Median home value sits at -, median rent at - a month, and owner-occupancy at 67.8%.

Formal educational attainment runs low here: just 6.6% of adults hold a bachelor's degree or higher, the median age is 60.4, and the average commute is -. The state and national benchmarks above give 87940's numbers context; they should not be read in isolation.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 87940, Rincon, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

669

Population

167.3

Area (sq mi)

4

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 87940?

60.4

Median Age

46.1%

Male

53.9%

Female

14.5%

Foreign-Born

White 24.7%
African American 0.0%
Asian 0.0%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 6.4%
Hispanic or Latino 75.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$56,750

Median Household Income

-4% vs state

$18,605

Per Capita Income

0.0%

Poverty Rate

0.0%

Unemployment Rate

How ZIP 87940 ranks nationally

Rincon, NM household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$56,750 24th percentile higher than 24% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.8%
Bachelor's Degree or Higher 6.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

157

Total Housing Units

121

Occupied Units

36

Vacant Units

3.25

Avg Household Size

Occupancy Type

Owner 67.8%
Renter 32.2%

1969

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 7 business establishments in ZIP 87940, employing approximately 105 people with a combined annual payroll of $5,935,000.

7

Businesses

105

Employees

$5.9M

Annual Payroll

1

Industry Sectors

Industry Establishments % of Total
Manufacturing 3 42.9%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Doña Ana County

88001 standard
Las Cruces, NM
Pop: 37,484
88011 standard
Las Cruces, NM
Pop: 27,698
88005 standard
Las Cruces, NM
Pop: 27,116
88012 standard
Las Cruces, NM
Pop: 25,961
88007 standard
Las Cruces, NM
Pop: 24,048
88021 standard
Anthony, NM
Pop: 18,421

Related Areas

Doña Ana County Rincon, NM New Mexico

Frequently Asked Questions

What county is ZIP code 87940 in? ▼
ZIP code 87940 (Rincon) is located in Doña Ana County, New Mexico. Doña Ana County contains multiple ZIP codes, see the full list at /counties/doa-ana-nm.
What is the population of ZIP code 87940? ▼
ZIP code 87940 in Rincon, NM has a population of 669 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 87940? ▼
The median household income in ZIP 87940 is $56,750, which is 26% below the national average of $76,288.
What is the demographic makeup of ZIP 87940? ▼
The largest racial group in ZIP 87940 is White at 24.7%. Hispanic or Latino residents make up 75.3% of the population.
How many businesses are in ZIP code 87940? ▼
ZIP code 87940 has 7 business establishments employing approximately 105 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 87940? ▼
In ZIP code 87940, 67.8% of residents aged 25+ have a high school diploma or higher, and 6.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 87940? ▼
In ZIP code 87940, approximately 67.8% of occupied housing units are owner-occupied and 32.2% are renter-occupied, based on Census ACS 2023 data.

Read our methodology to see how this data is sourced, computed, and verified.