Tularosa, NM · standard
ZIP Code 88352
Otero County, New Mexico — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,188
- 4/sq mi
- $48,693
- Median income
- $152,100
- Median home value
- 21.5%
- Bachelor's or higher
The verdict
Tularosa pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 13th pct
- household income, US ZIPs
- 26th pct
- home value, US ZIPs
- 4
- people per sq mi
- 83%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 88352 against every reporting US ZIP.
ZIP code 88352 is classified by USPS as a standard delivery area and covers roughly 1265.4 square miles in Tularosa, Otero County, New Mexico. The area is home to 5,188 residents, producing a population density of 4 people per square mile, and falls within the Denver time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 88352 against New Mexico and the nation.
On the economic side, the median household income for ZIP 88352 sits at $48,693 (18% below the New Mexico average), while per-capita income is $24,278. The poverty rate stands at 11.8% and the unemployment rate at 13.4%. On housing, the median home value is $152,100 (29% below the state average) with median rent at $938 per month, and 83.2% of occupied units are owner-occupied, a direct signal of whether 88352 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.5% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 26 minutes. Use the benchmarks above to see where 88352 sits relative to New Mexico and the national baseline rather than viewing the numbers in isolation. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 88352
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 88352.
- Retail trade
Retail trade
11 establishments
- Construction
Construction
8 establishments
- Accommodation and food services
Accommodation and food services
5 establishments
- Other services (except public administration) 4
Other services (except public administration)
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 88352, Tularosa, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
5,188
Population
1265.4
Area (sq mi)
4
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 88352?
33.9
Median Age
48.7%
Male
51.3%
Female
2.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$48,693
Median Household Income
-18% vs state
$24,278
Per Capita Income
11.8%
Poverty Rate
13.4%
Unemployment Rate
26.1 min
Mean Commute Time
How ZIP 88352 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$48,693 13th percentile higher than 13% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,021
Total Housing Units
1,404
Occupied Units
617
Vacant Units
2.94
Avg Household Size
Occupancy Type
$152,100
Median Home Value
-29% vs state
$938
Median Rent
1983
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 40 business establishments in ZIP 88352, employing approximately 197 people with a combined annual payroll of $7,649,000.
40
Businesses
197
Employees
$7.6M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 11 | 27.5% |
| Construction | 8 | 20.0% |
| Accommodation and food services | 5 | 12.5% |
| Other services (except public administration) | 4 | 10.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Tularosa, NM
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.