Tularosa, NM · standard
ZIP Code 88352
Otero County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,188
- 4/sq mi
- $48,693
- Median income
- $152,100
- Median home value
- 21.5%
- Bachelor's or higher
The verdict
Tularosa pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 13th pct
- household income, US ZIPs
- 26th pct
- home value, US ZIPs
- 4
- people per sq mi
- 83%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 88352 against every reporting US ZIP.
ZIP code 88352 is a mid-sized community (a standard USPS delivery area) in Tularosa, Otero County, New Mexico, home to 5,188 residents across 1265.4 square miles, a density of 4 people per square mile, in the Denver time zone.
ZIP 88352 reports a modest median household income of $48,693 (18% below the New Mexico average), while per-capita income is $24,278. Poverty here runs at 11.8%, with unemployment measured at 13.4%. Housing costs here run $152,100 for a typical home value (29% below the state average), with rent averaging $938 a month; 83.2% of homes are owner-occupied.
Educational attainment sits below the national norm: 21.5% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 26 minutes. New Mexico and national benchmarks, shown above, are the best way to contextualize 88352, not the raw numbers alone.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 88352
Top 5 sectors by establishment count in Tularosa, NM
Which industries have the most business establishments in ZIP 88352.
- Retail trade
Retail trade
11 establishments
- Construction
Construction
8 establishments
- Accommodation and food services
Accommodation and food services
5 establishments
- Other services (except public administration) 4
Other services (except public administration)
4 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 88352, Tularosa, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,188
Population
1265.4
Area (sq mi)
4
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 88352?
33.9
Median Age
48.7%
Male
51.3%
Female
2.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$48,693
Median Household Income
-18% vs state
$24,278
Per Capita Income
11.8%
Poverty Rate
13.4%
Unemployment Rate
26.1 min
Mean Commute Time
How ZIP 88352 ranks nationally
Tularosa, NM household income vs. every US ZIP code
Median household income, the full national distribution, with this ZIP marked
$48,693 13th percentile higher than 13% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,021
Total Housing Units
1,404
Occupied Units
617
Vacant Units
2.94
Avg Household Size
Occupancy Type
$152,100
Median Home Value
-29% vs state
$938
Median Rent
1983
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 40 business establishments in ZIP 88352, employing approximately 197 people with a combined annual payroll of $7,649,000.
40
Businesses
197
Employees
$7.6M
Annual Payroll
4
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 11 | 27.5% |
| Construction | 8 | 20.0% |
| Accommodation and food services | 5 | 12.5% |
| Other services (except public administration) | 4 | 10.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
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Frequently Asked Questions
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How many businesses are in ZIP code 88352? ▼
What are the main industries in ZIP code 88352? ▼
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Read our methodology to see how this data is sourced, computed, and verified.