Tularosa, NM · standard

ZIP Code 88352

Otero County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,188
4/sq mi
$48,693
Median income
$152,100
Median home value
21.5%
Bachelor's or higher

The verdict

Tularosa pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.

13th pct
household income, US ZIPs
26th pct
home value, US ZIPs
4
people per sq mi
83%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 88352 against every reporting US ZIP.

ZIP code 88352 is a mid-sized community (a standard USPS delivery area) in Tularosa, Otero County, New Mexico, home to 5,188 residents across 1265.4 square miles, a density of 4 people per square mile, in the Denver time zone.

ZIP 88352 reports a modest median household income of $48,693 (18% below the New Mexico average), while per-capita income is $24,278. Poverty here runs at 11.8%, with unemployment measured at 13.4%. Housing costs here run $152,100 for a typical home value (29% below the state average), with rent averaging $938 a month; 83.2% of homes are owner-occupied.

Educational attainment sits below the national norm: 21.5% of adults hold a bachelor's degree or higher, the median age is 33.9, and the average commute is 26 minutes. New Mexico and national benchmarks, shown above, are the best way to contextualize 88352, not the raw numbers alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 88352

Top 5 sectors by establishment count in Tularosa, NM

Which industries have the most business establishments in ZIP 88352.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 88352, Tularosa, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,188

Population

1265.4

Area (sq mi)

4

People / sq mi

Denver

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 88352?

33.9

Median Age

48.7%

Male

51.3%

Female

2.1%

Foreign-Born

White 52.8%
African American 1.3%
Asian 1.1%
American Indian or Alaska Native 4.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 31.7%
Hispanic or Latino 44.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$48,693

Median Household Income

-18% vs state

$24,278

Per Capita Income

11.8%

Poverty Rate

13.4%

Unemployment Rate

26.1 min

Mean Commute Time

How ZIP 88352 ranks nationally

Tularosa, NM household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$48,693 13th percentile higher than 13% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.6%
Bachelor's Degree or Higher 21.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,021

Total Housing Units

1,404

Occupied Units

617

Vacant Units

2.94

Avg Household Size

Occupancy Type

Owner 83.2%
Renter 16.8%

$152,100

Median Home Value

-29% vs state

$938

Median Rent

1983

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 40 business establishments in ZIP 88352, employing approximately 197 people with a combined annual payroll of $7,649,000.

40

Businesses

197

Employees

$7.6M

Annual Payroll

4

Industry Sectors

Industry Establishments % of Total
Retail trade 11 27.5%
Construction 8 20.0%
Accommodation and food services 5 12.5%
Other services (except public administration) 4 10.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

More ZIP Codes in Otero County

Frequently Asked Questions

What county is ZIP code 88352 in?
ZIP code 88352 (Tularosa) is located in Otero County, New Mexico. Otero County contains multiple ZIP codes, see the full list at /counties/otero-nm.
What is the population of ZIP code 88352?
ZIP code 88352 in Tularosa, NM has a population of 5,188 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 88352?
The median household income in ZIP 88352 is $48,693, which is 36% below the national average of $76,288.
What is the average home value in ZIP 88352?
The median home value in ZIP 88352 is $152,100, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 88352?
The largest racial group in ZIP 88352 is White at 52.8%. Hispanic or Latino residents make up 44.7% of the population.
How many businesses are in ZIP code 88352?
ZIP code 88352 has 40 business establishments employing approximately 197 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 88352?
The top industries by establishment count in ZIP 88352 are: Retail trade (11), Construction (8), Accommodation and food services (5). There are 4 industry sectors represented in total.
What is the education level in ZIP code 88352?
In ZIP code 88352, 57.6% of residents aged 25+ have a high school diploma or higher, and 21.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 88352?
The mean commute time for workers in ZIP code 88352 is 26.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 88352?
In ZIP code 88352, approximately 83.2% of occupied housing units are owner-occupied and 16.8% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 88352?
The poverty rate in ZIP code 88352 is 11.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.