Santa Rosa, NM · standard
ZIP Code 88435
Guadalupe County, New Mexico - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,559
- 1/sq mi Low-density area
- $49,648
- Median income Below-median income area
- $120,200
- Median home value Below-median home value
- 19.3%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Santa Rosa pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a rural, homeowner-dominated area.
- 14th pct
- household income, US ZIPs
- 17th pct
- home value, US ZIPs
- 1
- people per sq mi
- 73%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 88435 against every reporting US ZIP.
ZIP code 88435 covers 4448.8 square miles in Santa Rosa, Guadalupe County, New Mexico (a standard USPS delivery area), with a modest 3,559 residents on file, a density of 1 people per square mile, in the Denver time zone.
ZIP 88435 reports a modest median household income of $49,648 (16% below the average New Mexico ZIP), while per-capita income is $34,595. The poverty rate is 21.1%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $120,200 (44% below the average New Mexico ZIP), and median rent is $702; owner occupancy is 72.7%.
Educational attainment sits below the national norm: 19.3% of adults hold a bachelor's degree or higher, the median age is 38, and the average commute is -. No nearby ZIP peer set is available for this delivery area, so the New Mexico and national benchmarks above are the appropriate context for 88435.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 88435
Top 5 sectors by establishment count in Santa Rosa, NM
Which industries have the most business establishments in ZIP 88435.
- Accommodation and food services
Accommodation and food services
22 establishments
- Retail trade
Retail trade
16 establishments
- Health care and social assistance
Health care and social assistance
9 establishments
- Construction 6
Construction
6 establishments
- Other services (except public administration) 6
Other services (except public administration)
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 88435, Santa Rosa, NM · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,559
Population
4448.8
Area (sq mi)
1
People / sq mi
Denver
Time Zone
standard
ZIP Type
Who lives in ZIP 88435?
38.0
Median Age
57.8%
Male
42.2%
Female
9.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$49,648
Median Household Income
-16% vs state ZIP avg
$34,595
Per Capita Income
21.1%
Poverty Rate
3.3%
Unemployment Rate
How ZIP 88435 ranks among New Mexico ZIPs
Santa Rosa, NM household income vs. every New Mexico ZIP code
Median household income among 265 reporting New Mexico ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$49,648 39th percentile higher than 39% of 265 New Mexico ZIPs
Each bar is a $20K-wide band; taller bars hold more New Mexico ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,464housing units
1,464
Total Housing Units
1,107
Occupied Units
357
Vacant Units
2.63
Avg Household Size
Occupancy Type
$120,200
Median Home Value
-44% vs state ZIP avg
$702
Median Rent
1978
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 79 business establishments in ZIP 88435, employing approximately 862 people with a combined annual payroll of $28,327,000.
79
Businesses
862
Employees
$28.3M
Annual Payroll
8
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 22 | 27.9% |
| Retail trade | 16 | 20.3% |
| Health care and social assistance | 9 | 11.4% |
| Construction | 6 | 7.6% |
| Other services (except public administration) | 6 | 7.6% |
| Transportation and warehousing | 5 | 6.3% |
| Information | 3 | 3.8% |
| Finance and insurance | 3 | 3.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 88435, both outside NM so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,559 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Guadalupe County
Related Areas
Frequently Asked Questions
What county is ZIP code 88435 in?
ZIP code 88435 (Santa Rosa) is located in Guadalupe County, New Mexico. Guadalupe County contains multiple ZIP codes, see the full list at /counties/guadalupe-nm.
What is the population of ZIP code 88435?
ZIP code 88435 in Santa Rosa, NM has a population of 3,559 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 88435?
The median household income in ZIP 88435 is $49,648, which is 35% below the national average of $76,288.
What is the average home value in ZIP 88435?
The median home value in ZIP 88435 is $120,200, which is 57% below the national average of $278,155.
What is the demographic makeup of ZIP 88435?
The largest racial group in ZIP 88435 is White at 41.2%. Hispanic or Latino residents make up 75.2% of the population.
How many businesses are in ZIP code 88435?
ZIP code 88435 has 79 business establishments employing approximately 862 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 88435?
The top industries by establishment count in ZIP 88435 are: Accommodation and food services (22), Retail trade (16), Health care and social assistance (9). There are 8 industry sectors represented in total.
What is the education level in ZIP code 88435?
In ZIP code 88435, 59.0% of residents aged 25+ have a high school diploma or higher, and 19.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 88435?
In ZIP code 88435, approximately 72.7% of occupied housing units are owner-occupied and 27.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 88435?
The poverty rate in ZIP code 88435 is 21.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
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What to do with ZIP 88435's numbers, next.
- See how ZIP 88435 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Santa Rosa, NM ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.