PlainZIP

Rice, VA · standard

ZIP Code 23966

Prince Edward County, Virginia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,337
17/sq mi
$57,177
Median income
$192,700
Median home value
21.8%
Bachelor's or higher

The verdict

Rice pairs one of the lowest household incomes in the country with below-median home values, in a rural, mixed-tenure area.

24th pct
household income, US ZIPs
41th pct
home value, US ZIPs
17
people per sq mi
59%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 23966 against every reporting US ZIP.

ZIP code 23966 covers 138.3 square miles in Rice, Prince Edward County, Virginia (a standard USPS delivery area), with a modest 2,337 residents on file, a density of 17 people per square mile, in the New York time zone.

ZIP 23966 reports a modest median household income of $57,177 (33% below the Virginia average), while per-capita income is $29,683. 18.6% of residents live below the poverty line, and the unemployment rate reads 0.6%. Median home value sits at $192,700 (42% below the state average), median rent at $1,019 a month, and owner-occupancy at 58.5%.

Educational attainment sits below the national norm: 21.8% of adults hold a bachelor's degree or higher, the median age is 48.3, and the average commute is -. Beyond these figures, 3 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Prince Edward County, letting you compare 23966 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 23966

Top 5 sectors by establishment count in Rice, VA

Which industries have the most business establishments in ZIP 23966.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 23966, Rice, VA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,337

Population

138.3

Area (sq mi)

17

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 23966?

48.3

Median Age

52.9%

Male

47.1%

Female

7.5%

Foreign-Born

White 62.3%
African American 26.8%
Asian 0.0%
American Indian or Alaska Native 2.6%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 8.3%
Hispanic or Latino 8.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$57,177

Median Household Income

-33% vs state

$29,683

Per Capita Income

18.6%

Poverty Rate

0.6%

Unemployment Rate

How ZIP 23966 ranks nationally

Rice, VA household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$57,177 24th percentile higher than 24% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 47.6%
Bachelor's Degree or Higher 21.8%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

940

Total Housing Units

878

Occupied Units

62

Vacant Units

2.23

Avg Household Size

Occupancy Type

Owner 58.5%
Renter 41.5%

$192,700

Median Home Value

-42% vs state

$1,019

Median Rent

1985

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 39 business establishments in ZIP 23966, employing approximately 307 people with a combined annual payroll of $13,465,000.

39

Businesses

307

Employees

$13.5M

Annual Payroll

4

Industry Sectors

Industry Establishments % of Total
Construction 9 23.1%
Health care and social assistance 8 20.5%
Other services (except public administration) 6 15.4%
Transportation and warehousing 3 7.7%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 23966 vs 23909 →

ZIP 23966 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 23966 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 23966 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 23966 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
23909 Farmville, VA 2,027 6.8 mi
23922 Burkeville, VA 3,785 8.0 mi
23901 Farmville, VA 16,399 8.0 mi

More ZIP Codes in Prince Edward County

23901 standard
Farmville, VA
Pop: 16,399
23947 standard
Keysville, VA
Pop: 4,293
23909 standard
Farmville, VA
Pop: 2,027
23954 standard
Meherrin, VA
Pop: 2,017
23960 standard
Prospect, VA
Pop: 1,990
23942 standard
Green Bay, VA
Pop: 1,112

Related Areas

Prince Edward County Rice, VA Virginia

Frequently Asked Questions

What county is ZIP code 23966 in? ▼
ZIP code 23966 (Rice) is located in Prince Edward County, Virginia. Prince Edward County contains multiple ZIP codes, see the full list at /counties/prince-edward-va.
What is the population of ZIP code 23966? ▼
ZIP code 23966 in Rice, VA has a population of 2,337 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 23966? ▼
The median household income in ZIP 23966 is $57,177, which is 25% below the national average of $76,288.
What is the average home value in ZIP 23966? ▼
The median home value in ZIP 23966 is $192,700, which is 31% below the national average of $278,155.
What is the demographic makeup of ZIP 23966? ▼
The largest racial group in ZIP 23966 is White at 62.3%. Hispanic or Latino residents make up 8.5% of the population.
How many businesses are in ZIP code 23966? ▼
ZIP code 23966 has 39 business establishments employing approximately 307 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 23966? ▼
The top industries by establishment count in ZIP 23966 are: Construction (9), Health care and social assistance (8), Other services (except public administration) (6). There are 4 industry sectors represented in total.
What is the education level in ZIP code 23966? ▼
In ZIP code 23966, 47.6% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 23966? ▼
In ZIP code 23966, approximately 58.5% of occupied housing units are owner-occupied and 41.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 23966? ▼
The poverty rate in ZIP code 23966 is 18.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.