Rocky Mount, VA · standard

ZIP Code 24151

Franklin County, Virginia — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 14, 2026

20,000
48/sq mi: $65,223
Median income: $212,600
Median home value: 21.5%
Bachelor's or higher

The verdict

Rocky Mount pairs a below-median household income with below-median home values, in a rural, homeowner-dominated area.

39th pct
household income, US ZIPs: 47th pct
home value, US ZIPs: 48
people per sq mi: 67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 24151 against every reporting US ZIP.

ZIP code 24151 is classified by USPS as a standard delivery area and covers roughly 421.1 square miles in Rocky Mount, Franklin County, Virginia. The area is home to 20,000 residents, producing a population density of 48 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 24151 against Virginia and the nation.

On the economic side, the median household income for ZIP 24151 sits at $65,223 (24% below the Virginia average), while per-capita income is $35,187. The poverty rate stands at 14.8% and the unemployment rate at 3.0%. On housing, the median home value is $212,600 (36% below the state average) with median rent at $808 per month, and 67.3% of occupied units are owner-occupied, a direct signal of whether 24151 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.5% of adults hold a bachelor's degree or higher, the median age is 45.6, and the average commute is 28 minutes. We also surface 3 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Franklin County, so you can benchmark 24151 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 24151

Retail trade

93
Construction

82
Other services (except public administration)

72
Health care and social assistance

56
Accommodation and food services

47

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 24151, Rocky Mount, VA · 2023 Accessed 2026-06-14 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

20,000

Population

421.1

Area (sq mi)

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 24151?

45.6

Median Age

49.3%

Male

50.7%

Female

2.7%

Foreign-Born

White 78.1%

African American 13.1%

Asian 0.3%

American Indian or Alaska Native 1.3%

Native Hawaiian or Pacific Islander 0.1%

Two or More Ethnicities 4.7%

Hispanic or Latino 6.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$65,223

Median Household Income

-24% vs state

$35,187

Per Capita Income

14.8%

Poverty Rate

3.0%

Unemployment Rate

27.6 min

Mean Commute Time

How ZIP 24151 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$65,223 39th percentile higher than 39% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.7%

Bachelor's Degree or Higher 21.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,597

Total Housing Units

7,671

Occupied Units

926

Vacant Units

2.32

Avg Household Size

Occupancy Type

Owner 67.3%

Renter 32.7%

$212,600

Median Home Value

-36% vs state

$808

Median Rent

1981

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+7.5%

YoY Change (2024)

233

HPI Index (2000 = 100)

+133%

Total Change Since 2000

Home values in ZIP 24151 have increased 7.5% over the past year (2024). Since 2000, this ZIP has seen +133% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+3.7%	159
2021	+12.8%	179
2022	+11.4%	200
2023	+8.3%	216
2024	+7.5%	233

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 564 business establishments in ZIP 24151, employing approximately 8,936 people with a combined annual payroll of $353,246,000.

564

Businesses

8,936

Employees

$353.2M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Retail trade	93	16.5%
Construction	82	14.5%
Other services (except public administration)	72	12.8%
Health care and social assistance	56	9.9%
Accommodation and food services	47	8.3%
Professional, scientific, and technical services	34	6.0%
Manufacturing	32	5.7%
Administrative and support and waste management and remediation services	32	5.7%
Finance and insurance	27	4.8%
Real estate and rental and leasing	22	3.9%
Wholesale trade	18	3.2%
Transportation and warehousing	17	3.0%
Information	8	1.4%
Arts, entertainment, and recreation	7	1.2%
Agriculture, forestry, fishing and hunting	6	1.1%
Educational services	5	0.9%
Management of companies and enterprises	3	0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 24151 vs 24092 →

24151

20,000
24184

4,705
24092

3,063
24102

1,697

What this shows Among its immediate neighbors, ZIP 24151 ranks the most populous — useful context the national average alone can't give.

24102

$76,250
24184

$68,909
24151

$65,223
24092

$64,388

What this shows By household income, ZIP 24151 ranks #3 of 4 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
24092	Glade Hill, VA	3,063	6.2 mi
24184	Wirtz, VA	4,705	10.1 mi
24102	Henry, VA	1,697	10.9 mi

More ZIP Codes in Franklin County

Franklin County Rocky Mount, VA Virginia

Frequently Asked Questions

What county is ZIP code 24151 in? ▼

ZIP code 24151 (Rocky Mount) is located in Franklin County, Virginia. Franklin County contains multiple ZIP codes, see the full list at /counties/franklin-va.

What is the population of ZIP code 24151? ▼

ZIP code 24151 in Rocky Mount, VA has a population of 20,000 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 24151? ▼

The median household income in ZIP 24151 is $65,223, which is 15% below the national average of $76,288.

What is the average home value in ZIP 24151? ▼

The median home value in ZIP 24151 is $212,600, which is 24% below the national average of $278,155.

What is the demographic makeup of ZIP 24151? ▼

The largest racial group in ZIP 24151 is White at 78.1%. Hispanic or Latino residents make up 6.2% of the population.

How many businesses are in ZIP code 24151? ▼

ZIP code 24151 has 564 business establishments employing approximately 8,936 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 24151? ▼

The top industries by establishment count in ZIP 24151 are: Retail trade (93), Construction (82), Other services (except public administration) (72). There are 17 industry sectors represented in total.

How have home values changed in ZIP code 24151? ▼

According to the FHFA House Price Index, home values in ZIP 24151 increased by 7.5% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 133%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 24151? ▼

In ZIP code 24151, 56.7% of residents aged 25+ have a high school diploma or higher, and 21.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 24151? ▼

The mean commute time for workers in ZIP code 24151 is 27.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 24151? ▼

In ZIP code 24151, approximately 67.3% of occupied housing units are owner-occupied and 32.7% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 24151? ▼

The poverty rate in ZIP code 24151 is 14.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.