Marion, VA · standard
ZIP Code 24354
Smyth County, Virginia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 15,315
- 56/sq mi Moderate-density area
- $44,502
- Median income Below-median income area
- $158,100
- Median home value Below-median home value
- 18.9%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Marion pairs one of the lowest household incomes in the country with below-median home values, in a rural, homeowner-dominated area.
- 9th pct
- household income, US ZIPs
- 29th pct
- home value, US ZIPs
- 56
- people per sq mi
- 65%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 24354 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 24354 (Marion, VA) rose +7.1% from 2023 to 2024. The all-transactions index moved from 211.6 in 2023 to 226.6 in 2024 (2000 = 100).
ZIP code 24354 is a mid-sized community (a standard USPS delivery area) in Marion, Smyth County, Virginia, home to 15,315 residents across 275.0 square miles, a density of 56 people per square mile, in the New York time zone.
ZIP 24354 reports a modest median household income of $44,502 (48% below the average Virginia ZIP), while per-capita income is $34,316. The poverty rate is 19.0%, with unemployment at 3.4%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $158,100 (53% below the average Virginia ZIP), and median rent is $712; owner occupancy is 65.0%.
Educational attainment sits below the national norm: 18.9% of adults hold a bachelor's degree or higher, the median age is 47.9, and the average commute is 20 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 4 more in Smyth County, so 24354 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 24354
Top 5 sectors by establishment count in Marion, VA
Which industries have the most business establishments in ZIP 24354.
- Retail trade
Retail trade
66 establishments
- Health care and social assistance
Health care and social assistance
43 establishments
- Other services (except public administration)
Other services (except public administration)
37 establishments
- Accommodation and food services
Accommodation and food services
36 establishments
- Professional, scientific, and technical services 24
Professional, scientific, and technical services
24 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 24354, Marion, VA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
15,315
Population
275.0
Area (sq mi)
56
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 24354?
47.9
Median Age
50.2%
Male
49.8%
Female
1.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$44,502
Median Household Income
-48% vs state ZIP avg
$34,316
Per Capita Income
19.0%
Poverty Rate
3.4%
Unemployment Rate
20.3 min
Mean Commute Time
How ZIP 24354 ranks among Virginia ZIPs
Marion, VA household income vs. every Virginia ZIP code
Median household income among 804 reporting Virginia ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$44,502 8th percentile higher than 8% of 804 Virginia ZIPs
Each bar is a $20K-wide band; taller bars hold more Virginia ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
7,033housing units
7,033
Total Housing Units
5,953
Occupied Units
1,080
Vacant Units
2.09
Avg Household Size
Occupancy Type
$158,100
Median Home Value
-53% vs state ZIP avg
$712
Median Rent
1971
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+7.1%
YoY Change (2024)
227
HPI Index (2000 = 100)
+127%
Total Change Since 2000
Home values in ZIP 24354 have increased 7.1% over the past year (2024). Since 2000, this ZIP has seen +127% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +5.9% | 159 |
| 2021 | +4.1% | 165 |
| 2022 | +23.2% | 204 |
| 2023 | +3.9% | 212 |
| 2024 | +7.1% | 227 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 293 business establishments in ZIP 24354, employing approximately 4,339 people with a combined annual payroll of $207,579,000.
293
Businesses
4,339
Employees
$207.6M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 66 | 22.5% |
| Health care and social assistance | 43 | 14.7% |
| Other services (except public administration) | 37 | 12.6% |
| Accommodation and food services | 36 | 12.3% |
| Professional, scientific, and technical services | 24 | 8.2% |
| Finance and insurance | 20 | 6.8% |
| Construction | 14 | 4.8% |
| Transportation and warehousing | 12 | 4.1% |
| Manufacturing | 8 | 2.7% |
| Administrative and support and waste management and remediation services | 8 | 2.7% |
| Wholesale trade | 7 | 2.4% |
| Information | 7 | 2.4% |
| Real estate and rental and leasing | 4 | 1.4% |
| Arts, entertainment, and recreation | 4 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 24354 vs 24319 →
ZIP 24354 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 24354
Marion (24354)
15,315 residents
- 24319
Chilhowie (24319)
6,979 residents
- 24370
Saltville (24370)
6,572 residents
- 24311 1,977
Atkins (24311)
1,977 residents
- 24378 1,229
Troutdale (24378)
1,229 residents
- 24316 50
Broadford (24316)
50 residents
What this shows Among its immediate neighbors, ZIP 24354 ranks the most populous - useful context the national average alone can't give.
ZIP 24354 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 24319
Chilhowie (24319)
$52,721 median income
- 24378
Troutdale (24378)
$49,157 median income
- 24370
Saltville (24370)
$48,787 median income
- 24311
Atkins (24311)
$48,516 median income
- 24354
Marion (24354)
$44,502 median income
What this shows By household income, ZIP 24354 ranks #5 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 24354, both outside VA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (15,315 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Smyth County
Related Areas
Frequently Asked Questions
What county is ZIP code 24354 in?
ZIP code 24354 (Marion) is located in Smyth County, Virginia. Smyth County contains multiple ZIP codes, see the full list at /counties/smyth-va.
What is the population of ZIP code 24354?
ZIP code 24354 in Marion, VA has a population of 15,315 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 24354?
The median household income in ZIP 24354 is $44,502, which is 42% below the national average of $76,288.
What is the average home value in ZIP 24354?
The median home value in ZIP 24354 is $158,100, which is 43% below the national average of $278,155.
What is the demographic makeup of ZIP 24354?
The largest racial group in ZIP 24354 is White at 92.9%. Hispanic or Latino residents make up 2.0% of the population.
How many businesses are in ZIP code 24354?
ZIP code 24354 has 293 business establishments employing approximately 4,339 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 24354?
The top industries by establishment count in ZIP 24354 are: Retail trade (66), Health care and social assistance (43), Other services (except public administration) (37). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 24354?
According to the FHFA House Price Index, home values in ZIP 24354 increased by 7.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 127%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 24354?
In ZIP code 24354, 54.6% of residents aged 25+ have a high school diploma or higher, and 18.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 24354?
The mean commute time for workers in ZIP code 24354 is 20.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 24354?
In ZIP code 24354, approximately 65.0% of occupied housing units are owner-occupied and 35.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 24354?
The poverty rate in ZIP code 24354 is 19.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 24354's numbers, next.
- See how ZIP 24354 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marion, VA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.