Residential delivery area · Virginia
ZIP Code 24368: Rural Retreat, VA
ZIP code 24368 uses the postal name Rural Retreat, Virginia and lies mostly in Wythe County (73% of its land) with the rest in Smyth County (Census 2020 ZIP-county file). About 5,600 people live there (Census Bureau, ACS 2020-2024). Median household income is $73,614 (Census Bureau, ACS 2020-2024). By Census place, 3% of its land lies in Rural Retreat; 97% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2023
- ZBP2023
- IRS2022
- Town
- Rural Retreat · its only residential ZIP
- County
- Wythe County (73%); Smyth County (27%)
- Census places
- Rural Retreat
- House district
- VA-9 119th Congress
- State
- Virginia
- Time zone
- Eastern
- Land area
- 86.6 sq mi · 64 people per sq mi
Where is ZIP code 24368?
24368 centers on 36.893°, -81.301° and covers 86.6 square miles of land plus 0.2 of water. It borders 7 ZIP codes: 24323, 24311, 24318, 24374, 24375, 24382, 24354.
The map draws ZIP code areas only. For the streets inside 24368, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 24368 compare with the rest of Wythe County?
| Measure | 24368 | In Wythe County | In VA |
|---|---|---|---|
| People (ACS 2020-2024) | 5,574 | 4th of 11 | 333rd of 903 |
| Median household income | $74k | 1st of 3 | 256th of 461 |
| Median home value | $170k | 3rd of 6 | 451st of 552 |
Its median household income is higher than in 53% of U.S. residential ZIP codes, and it is denser than 47% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 24368?
The 2020 Census counted 4,896 people in 24368; the ACS, which samples households over 2020-2024, estimates 5,574. Between the 2010 and 2020 censuses its population fell 1.2% (its boundary stayed at least 90% the same).
- People, ACS 2020-2024
- 5,574±814 (90% margin)
- 2020 Census count
- 4,896−1.2% since 2010 (4,953)
- Households
- 2,116
- Median age
- 38.1
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 24368?
Of the 5,574 people the ACS estimates in 24368, 28.0% are under 18 and 15.1% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (95.4%).
- Under 1828.0%
- 18 to 6456.8%
- 65 and older15.1%
- White, not Hispanic95.4%
- Hispanic or Latino2.7%
- Other or two or more2.0%
- Black, not Hispanic0.0%
- Asian, not Hispanic0.0%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 24368 earn?
Median household income is $73,614 (ACS 2020-2024), the highest of the 3 ranked ZIP codes in Wythe County. It is not measurably different from 2015-2019 ($62,242 in 2024 dollars): the change is within the surveys' margins of error.
- Median household income
- $73,614±$10,417
- Income per person
- $33,733
- Below the poverty line
- 14.1%
- Unemployed (of the labor force)
- 4.2%
- Adults 25+ with a bachelor's degree
- 21.8%
- Adjusted gross income per tax return, 2022
- $59,3252,210 returns; wages 71% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 24368?
- Median home value (owners' estimate)
- $170,100
- Median gross rent
- $773
- Homes owned by their occupants
- 85.9%
- Housing units
- 2,332
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 24368?
74 business establishments had a location in this ZIP code in 2023, 1 fewer than in 2018; the most are in retail trade (ZIP Code Business Patterns).
- Retail trade13
- Other services (except public administration)13
- Accommodation and food services9
- Construction8
- Manufacturing6
- Administrative and support and waste management and remediation services6
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 24368?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 24323 | Crockett | 798 | $52k | 5.7 mi |
| 24311 | Atkins | 1,526 | $49k | 5.8 mi |
| 24318 | Ceres | 376 | $61k | 8.6 mi |
| 24374 | Speedwell | 411 | – | 8.8 mi |
| 24375 | Sugar Grove | 1,711 | $54k | 9.8 mi |
| 24382 | Wytheville | 14,582 | $58k | 11.3 mi |
| 24354 | Marion | 13,001 | $45k | 14.1 mi |
| 24322 | Cripple Creek | 124 | $49k | 12.2 mi (near) |
| 24326 | Elk Creek | 858 | $42k | 13.3 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.