Rural Retreat, VA · standard
ZIP Code 24368
Wythe County, Virginia - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,953
- 23/sq mi Moderate-density area
- $73,614
- Median income Near-median income area
- $170,100
- Median home value Near-median home value
- 21.8%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Rural Retreat pairs an above-median household income with below-median home values, in a rural, homeowner-dominated area.
- Top 47%
- household income, US ZIPs
- 34th pct
- home value, US ZIPs
- 23
- people per sq mi
- 86%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 24368 against every reporting US ZIP.
ZIP code 24368 covers 214.4 square miles in Rural Retreat, Wythe County, Virginia (a standard USPS delivery area), with a modest 4,953 residents on file, a density of 23 people per square mile, in the New York time zone.
ZIP 24368 lands in the middle-income range, with a median household income of $73,614 (14% below the average Virginia ZIP), while per-capita income is $33,733. The poverty rate is 14.1%, with unemployment at 4.2%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $170,100 (49% below the average Virginia ZIP), and median rent is $773; owner occupancy is 85.9%.
Educational attainment sits below the national norm: 21.8% of adults hold a bachelor's degree or higher, the median age is 38.1, and the average commute is 28 minutes. The page also surfaces 5 ZIP codes within roughly 10 miles and 6 more in Wythe County, so 24368 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 24368
Top 5 sectors by establishment count in Rural Retreat, VA
Which industries have the most business establishments in ZIP 24368.
- Retail trade
Retail trade
13 establishments
- Other services (except public administration)
Other services (except public administration)
13 establishments
- Accommodation and food services
Accommodation and food services
9 establishments
- Construction
Construction
8 establishments
- Manufacturing
Manufacturing
6 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 24368, Rural Retreat, VA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
4,953
Population
214.4
Area (sq mi)
23
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 24368?
38.1
Median Age
48.3%
Male
51.7%
Female
0.4%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$73,614
Median Household Income
-14% vs state ZIP avg
$33,733
Per Capita Income
14.1%
Poverty Rate
4.2%
Unemployment Rate
28.1 min
Mean Commute Time
How ZIP 24368 ranks among Virginia ZIPs
Rural Retreat, VA household income vs. every Virginia ZIP code
Median household income among 804 reporting Virginia ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$73,614 Top 50% higher than 50% of 804 Virginia ZIPs
Each bar is a $20K-wide band; taller bars hold more Virginia ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,332housing units
2,332
Total Housing Units
2,116
Occupied Units
216
Vacant Units
2.63
Avg Household Size
Occupancy Type
$170,100
Median Home Value
-49% vs state ZIP avg
$773
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 74 business establishments in ZIP 24368, employing approximately 1,080 people with a combined annual payroll of $48,069,000.
74
Businesses
1,080
Employees
$48.1M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 13 | 17.6% |
| Other services (except public administration) | 13 | 17.6% |
| Accommodation and food services | 9 | 12.2% |
| Construction | 8 | 10.8% |
| Manufacturing | 6 | 8.1% |
| Administrative and support and waste management and remediation services | 6 | 8.1% |
| Health care and social assistance | 6 | 8.1% |
| Wholesale trade | 4 | 5.4% |
| Transportation and warehousing | 4 | 5.4% |
| Professional, scientific, and technical services | 4 | 5.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 24368 vs 24311 →
ZIP 24368 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 24368
Rural Retreat (24368)
4,953 residents
- 24311 1,977
Atkins (24311)
1,977 residents
- 24375 1,611
Sugar Grove (24375)
1,611 residents
- 24374 787
Speedwell (24374)
787 residents
- 24323 644
Crockett (24323)
644 residents
- 24318 639
Ceres (24318)
639 residents
What this shows Among its immediate neighbors, ZIP 24368 ranks the most populous - useful context the national average alone can't give.
ZIP 24368 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 24368
Rural Retreat (24368)
$73,614 median income
- 24318
Ceres (24318)
$60,815 median income
- 24375
Sugar Grove (24375)
$53,571 median income
- 24323
Crockett (24323)
$52,167 median income
- 24311
Atkins (24311)
$48,516 median income
What this shows By household income, ZIP 24368 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 24368, both outside VA so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (4,953 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Wythe County
Related Areas
Frequently Asked Questions
What county is ZIP code 24368 in?
ZIP code 24368 (Rural Retreat) is located in Wythe County, Virginia. Wythe County contains multiple ZIP codes, see the full list at /counties/wythe-va.
What is the population of ZIP code 24368?
ZIP code 24368 in Rural Retreat, VA has a population of 4,953 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 24368?
The median household income in ZIP 24368 is $73,614, which is 4% below the national average of $76,288.
What is the average home value in ZIP 24368?
The median home value in ZIP 24368 is $170,100, which is 39% below the national average of $278,155.
What is the demographic makeup of ZIP 24368?
The largest racial group in ZIP 24368 is White at 96.0%. Hispanic or Latino residents make up 2.7% of the population.
How many businesses are in ZIP code 24368?
ZIP code 24368 has 74 business establishments employing approximately 1,080 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 24368?
The top industries by establishment count in ZIP 24368 are: Retail trade (13), Other services (except public administration) (13), Accommodation and food services (9). There are 10 industry sectors represented in total.
What is the education level in ZIP code 24368?
In ZIP code 24368, 59.6% of residents aged 25+ have a high school diploma or higher, and 21.8% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 24368?
The mean commute time for workers in ZIP code 24368 is 28.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 24368?
In ZIP code 24368, approximately 85.9% of occupied housing units are owner-occupied and 14.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 24368?
The poverty rate in ZIP code 24368 is 14.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 24368's numbers, next.
- See how ZIP 24368 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Rural Retreat, VA ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.