Rocky Mount, NC · standard

ZIP Code 27804

Nash County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

29,058
265/sq mi
$61,359
Median income
$209,300
Median home value
28.9%
Bachelor's or higher

The verdict

Rocky Mount pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.

32th pct
household income, US ZIPs
46th pct
home value, US ZIPs
265
people per sq mi
54%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 27804 against every reporting US ZIP.

ZIP code 27804 is classified by USPS as a standard delivery area and covers roughly 109.5 square miles in Rocky Mount, Nash County, North Carolina. The area is home to 29,058 residents, producing a population density of 265 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 27804 against North Carolina and the nation.

On the economic side, the median household income for ZIP 27804 sits at $61,359 (11% below the North Carolina average), while per-capita income is $36,419. The poverty rate stands at 11.0% and the unemployment rate at 5.2%. On housing, the median home value is $209,300 (19% below the state average) with median rent at $1,037 per month, and 54.0% of occupied units are owner-occupied, a direct signal of whether 27804 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 28.9% of adults hold a bachelor's degree or higher, the median age is 41.2, and the average commute is 21 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Nash County, so you can benchmark 27804 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 27804

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 27804.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 27804, Rocky Mount, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

29,058

Population

109.5

Area (sq mi)

265

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 27804?

41.2

Median Age

47.0%

Male

53.0%

Female

4.8%

Foreign-Born

White 38.7%
African American 49.8%
Asian 2.2%
American Indian or Alaska Native 0.8%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 2.8%
Hispanic or Latino 7.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$61,359

Median Household Income

-11% vs state

$36,419

Per Capita Income

11.0%

Poverty Rate

5.2%

Unemployment Rate

21.3 min

Mean Commute Time

How ZIP 27804 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$61,359 32nd percentile higher than 32% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.2%
Bachelor's Degree or Higher 28.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

14,698

Total Housing Units

13,247

Occupied Units

1,451

Vacant Units

2.26

Avg Household Size

Occupancy Type

Owner 54.0%
Renter 46.0%

$209,300

Median Home Value

-19% vs state

$1,037

Median Rent

1985

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.0%

YoY Change (2024)

185

HPI Index (2000 = 100)

+85%

Total Change Since 2000

Home values in ZIP 27804 have increased 2.0% over the past year (2024). Since 2000, this ZIP has seen +85% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.8% 117
2021 +17.2% 137
2022 +20.1% 164
2023 +10.6% 181
2024 +2.0% 185

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,128 business establishments in ZIP 27804, employing approximately 23,226 people with a combined annual payroll of $1,160,910,000.

1,128

Businesses

23,226

Employees

$1.2B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Retail trade 219 19.4%
Health care and social assistance 179 15.9%
Accommodation and food services 127 11.3%
Other services (except public administration) 98 8.7%
Finance and insurance 84 7.5%
Professional, scientific, and technical services 82 7.3%
Wholesale trade 60 5.3%
Administrative and support and waste management and remediation services 56 5.0%
Real estate and rental and leasing 54 4.8%
Construction 51 4.5%
Manufacturing 29 2.6%
Transportation and warehousing 25 2.2%
Arts, entertainment, and recreation 20 1.8%
Information 16 1.4%
Management of companies and enterprises 13 1.1%
Educational services 13 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 27804 vs 27803 →

ZIP 27804 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 27804 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 27804 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 27804 ranks #4 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
27803 Rocky Mount, NC 21,227 6.3 mi
27809 Battleboro, NC 5,091 6.2 mi
27878 Sharpsburg, NC 1,931 8.6 mi
27856 Nashville, NC 17,141 7.8 mi
27801 Rocky Mount, NC 21,740 8.1 mi
27891 Whitakers, NC 5,227 9.6 mi

More ZIP Codes in Nash County

Frequently Asked Questions

What county is ZIP code 27804 in?
ZIP code 27804 (Rocky Mount) is located in Nash County, North Carolina. Nash County contains multiple ZIP codes, see the full list at /counties/nash-nc.
What is the population of ZIP code 27804?
ZIP code 27804 in Rocky Mount, NC has a population of 29,058 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 27804?
The median household income in ZIP 27804 is $61,359, which is 20% below the national average of $76,288.
What is the average home value in ZIP 27804?
The median home value in ZIP 27804 is $209,300, which is 25% below the national average of $278,155.
What is the demographic makeup of ZIP 27804?
The largest racial group in ZIP 27804 is African American at 49.8%. Hispanic or Latino residents make up 7.9% of the population.
How many businesses are in ZIP code 27804?
ZIP code 27804 has 1,128 business establishments employing approximately 23,226 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 27804?
The top industries by establishment count in ZIP 27804 are: Retail trade (219), Health care and social assistance (179), Accommodation and food services (127). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 27804?
According to the FHFA House Price Index, home values in ZIP 27804 increased by 2.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 85%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 27804?
In ZIP code 27804, 56.2% of residents aged 25+ have a high school diploma or higher, and 28.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 27804?
The mean commute time for workers in ZIP code 27804 is 21.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 27804?
In ZIP code 27804, approximately 54.0% of occupied housing units are owner-occupied and 46.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 27804?
The poverty rate in ZIP code 27804 is 11.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Rocky Mount, NC

Verify and explore additional data for this area using these official government sources.