Rocky Mount, NC · standard
ZIP Code 27804
Nash County, North Carolina — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 29,058
- 265/sq mi
- $61,359
- Median income
- $209,300
- Median home value
- 28.9%
- Bachelor's or higher
The verdict
Rocky Mount pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.
- 32th pct
- household income, US ZIPs
- 46th pct
- home value, US ZIPs
- 265
- people per sq mi
- 54%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 27804 against every reporting US ZIP.
ZIP code 27804 is classified by USPS as a standard delivery area and covers roughly 109.5 square miles in Rocky Mount, Nash County, North Carolina. The area is home to 29,058 residents, producing a population density of 265 people per square mile, and falls within the New York time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 27804 against North Carolina and the nation.
On the economic side, the median household income for ZIP 27804 sits at $61,359 (11% below the North Carolina average), while per-capita income is $36,419. The poverty rate stands at 11.0% and the unemployment rate at 5.2%. On housing, the median home value is $209,300 (19% below the state average) with median rent at $1,037 per month, and 54.0% of occupied units are owner-occupied, a direct signal of whether 27804 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 28.9% of adults hold a bachelor's degree or higher, the median age is 41.2, and the average commute is 21 minutes. We also surface 6 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Nash County, so you can benchmark 27804 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 27804
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 27804.
- Retail trade
Retail trade
219 establishments
- Health care and social assistance
Health care and social assistance
179 establishments
- Accommodation and food services
Accommodation and food services
127 establishments
- Other services (except public administration)
Other services (except public administration)
98 establishments
- Finance and insurance 84
Finance and insurance
84 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 27804, Rocky Mount, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
29,058
Population
109.5
Area (sq mi)
265
People / sq mi
New York
Time Zone
standard
ZIP Type
Who lives in ZIP 27804?
41.2
Median Age
47.0%
Male
53.0%
Female
4.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$61,359
Median Household Income
-11% vs state
$36,419
Per Capita Income
11.0%
Poverty Rate
5.2%
Unemployment Rate
21.3 min
Mean Commute Time
How ZIP 27804 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$61,359 32nd percentile higher than 32% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
14,698
Total Housing Units
13,247
Occupied Units
1,451
Vacant Units
2.26
Avg Household Size
Occupancy Type
$209,300
Median Home Value
-19% vs state
$1,037
Median Rent
1985
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.0%
YoY Change (2024)
185
HPI Index (2000 = 100)
+85%
Total Change Since 2000
Home values in ZIP 27804 have increased 2.0% over the past year (2024). Since 2000, this ZIP has seen +85% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.8% | 117 |
| 2021 | +17.2% | 137 |
| 2022 | +20.1% | 164 |
| 2023 | +10.6% | 181 |
| 2024 | +2.0% | 185 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 1,128 business establishments in ZIP 27804, employing approximately 23,226 people with a combined annual payroll of $1,160,910,000.
1,128
Businesses
23,226
Employees
$1.2B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 219 | 19.4% |
| Health care and social assistance | 179 | 15.9% |
| Accommodation and food services | 127 | 11.3% |
| Other services (except public administration) | 98 | 8.7% |
| Finance and insurance | 84 | 7.5% |
| Professional, scientific, and technical services | 82 | 7.3% |
| Wholesale trade | 60 | 5.3% |
| Administrative and support and waste management and remediation services | 56 | 5.0% |
| Real estate and rental and leasing | 54 | 4.8% |
| Construction | 51 | 4.5% |
| Manufacturing | 29 | 2.6% |
| Transportation and warehousing | 25 | 2.2% |
| Arts, entertainment, and recreation | 20 | 1.8% |
| Information | 16 | 1.4% |
| Management of companies and enterprises | 13 | 1.1% |
| Educational services | 13 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 27804 vs 27803 →
ZIP 27804 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 27804
Rocky Mount (27804)
29,058 residents
- 27801
Rocky Mount (27801)
21,740 residents
- 27803
Rocky Mount (27803)
21,227 residents
- 27856
Nashville (27856)
17,141 residents
- 27891 5,227
Whitakers (27891)
5,227 residents
- 27809 5,091
Battleboro (27809)
5,091 residents
- 27878 1,931
Sharpsburg (27878)
1,931 residents
What this shows Among its immediate neighbors, ZIP 27804 ranks the most populous — useful context the national average alone can't give.
ZIP 27804 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 27809
Battleboro (27809)
$88,750 median income
- 27891
Whitakers (27891)
$67,942 median income
- 27856
Nashville (27856)
$66,510 median income
- 27804
Rocky Mount (27804)
$61,359 median income
- 27803
Rocky Mount (27803)
$60,124 median income
- 27878
Sharpsburg (27878)
$53,382 median income
- 27801
Rocky Mount (27801)
$44,884 median income
What this shows By household income, ZIP 27804 ranks #4 of 7 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Nash County
Related Areas
Frequently Asked Questions
What county is ZIP code 27804 in? ▼
What is the population of ZIP code 27804? ▼
What is the median household income in ZIP 27804? ▼
What is the average home value in ZIP 27804? ▼
What is the demographic makeup of ZIP 27804? ▼
How many businesses are in ZIP code 27804? ▼
What are the main industries in ZIP code 27804? ▼
How have home values changed in ZIP code 27804? ▼
What is the education level in ZIP code 27804? ▼
What is the average commute time in ZIP 27804? ▼
What percentage of residents own vs. rent in ZIP 27804? ▼
What is the poverty rate in ZIP code 27804? ▼
ZIP Code Research Guides
Official Data Resources for Rocky Mount, NC
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.